Beverages

Jason & Travis Kelce Join Forces for The First Time as Owners and Operators of Garage Beer

Published

9 months ago

June 23, 2024

Daily News Staff

The Brothers Join Team as the Largest Investors in the Fast-Growing Independent Light Beer Brand

COLUMBUS, Ohio /PRNewswire/ — For the first time, Jason and Travis Kelce are teaming up as significant owners and operators of a business – and of course, it is with one of the fastest growing beer brands in the country, Garage Beer! The small batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country.

Jason Kelce and Travis Kelce team up as significant owners and operators of Garage Beer

The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category. With this passion, they wanted to be thoughtful and find the right opportunity with the highest quality brewery and brand that aligned with their values of how a business should be run. And most importantly, a company built to serve the customer. Jason and Travis believe that beer should be fun, and they want to partner with a brand that embodies the spirit of a neighborhood feel, a light beer all will enjoy. Serendipitously, through a prior relationship, the Kelces’ learned about Garage Beer and for the past two years have been laying the groundwork to join forces with the company.

The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities.

The Garage Beer recipe was originally created in Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats) and the business headquarters is now just north in Columbus, Ohio. The beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year.

“People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer,” said Jason Kelce. “For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”

“It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level,” added Travis Kelce.

“We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now,” quipped Garage Beer co-owner Andy Sauer. “The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together.”

Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate light lager beer served in two varieties: classic regular and lime. Merchandise store and beer finder. Garage Instagram and Twitter.

SOURCE Garage Beer

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Food and Beverage

MUTANT SAYS “GET YOUR GREENS FOR BIGGER GAINS”

Published

2 weeks ago

March 22, 2025

Daily News Staff

Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival

PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.

BigGreens JustChoc — Big Greens is a new epic superfoods drink mix from MUTANT that is debuting at The Arnold Sports Festival.

Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66^® ashwagandha, DE111^® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.

“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”

Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.

For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.

About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.

SOURCE Fit Foods Ltd.

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Food and Beverage

Zing Zang Introduces Dill Pickle Bloody Mary Mix

Published

2 weeks ago

March 21, 2025

Daily News Staff

New Zing Zang^® Bloody Mary Mix Creates ‘Dill-icious’ Bloody Mary Cocktails

CHICAGO, March 18, 2025 /PRNewswire/ — As consumer excitement for pickles and pickle-flavored food and drink continues to grow, Zing Zang, America’s #1-selling Bloody Mary brand, has introduced a new Dill Pickle Bloody Mary Mix.

Zing Zang Dill Pickle is the first flavored variety of Zing Zang’s popular Bloody Mary Mix. It’s crafted with real pickle brine and the same original recipe of seven real vegetable juices, Worcestershire sauce, hot sauce, and a blend of bold spices and seasonings.

“We know many people love adding pickle juice to their Bloody Marys, so we made it even easier with Zing Zang Dill Pickle Bloody Mary Mix,” says E.G. Fishburne, VP of Marketing at Chicago-based Zing Zang. “If you like Bloody Marys and you like pickles, you’re gonna love this. It tastes so good, the vodka is optional!”

Zing Zang will be introducing fans of pickleball to the new Dill Pickle Bloody Mary Mix at the U.S. Open Pickleball Championships in Naples, Florida, at the end of April. “Zing Zang was the first sponsor of the U.S. Open back in 2016, and we’re more excited than ever to bring our Bloodys with a big punch of pickle to pickleball’s legendary Zing Zang Championship Court,” added Fishburne.

In addition to the original Zing Zang Bloody Mary Mix and the new Dill Pickle Bloody Mary Mix, the Zing Zang Bloody Mary portfolio also includes Zing Zang Blazing Bloody Mary Mix, a hotter and spicier version of the original mix, and a line of ready-to-drink pre-mixed Bloody Mary cocktails made with premium vodka in cans and party-sized bottles.

Zing Zang Dill Pickle Bloody Mary Mix will be available across the country at grocery retailers, wine and spirits stores, and is available now for purchase online at Amazon.com.

For more information, visit ZingZang.com or follow Zing Zang on social media.

About Zing Zang:
Zing Zang^® is the leading Bloody Mary brand and a top non-alcoholic cocktail mix brand in the U.S. Renowned for its premium-quality mixers, Zing Zang offers a wide range of products, including the best-selling Bloody Mary Mix, Blazing Bloody Mary Mix, Dill Pickle Bloody Mary Mix, and an authentic Michelada Mix. Zing Zang also has an “amazing” line of mixers that includes Classic Margarita, Mango Margarita, Strawberry Margarita-Daiquiri, Sweet & Sour, and Piña Colada—all made with real fruit juices and naturally sweetened without high fructose corn syrup. Expanding beyond mixers, the brand has launched a line of ready-to-enjoy prepared cocktails, featuring Zing Zang’s award-winning mixes paired with premium spirits. The lineup includes Bloody Mary, Blazing Bloody Mary, Classic Margarita, and Mango Margarita. Founded in 1997 and based in Chicago, Illinois, Zing Zang products are available nationwide in over 300,000 retail and on-premise locations. For more information, please visit ZingZang.com.

SOURCE Zing Zang, LLC

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expo

Exciting Collaboration: Ketone Labs & Blue Pacific Flavors Unite to Transform Functional Beverages at Expo West 2025!

Published

4 weeks ago

March 4, 2025

Charles Elliot

Ketone Labs, a leader in beta-hydroxybutyrate (BHB) innovation, has partnered with Blue Pacific Flavors, a premier expert in natural flavor solutions, to pioneer goBHB®-powered functional beverages & nutritional products.

PRNewswire

March 4-7, 2025, marks a momentous occasion in the world of innovation at Expo West, and we’re thrilled to share the exciting news about the strategic partnership between two pioneers: Ketone Labs and Blue Pacific Flavors. This collaboration aims to revolutionize the functional beverage landscape with the introduction of goBHB®-powered drinks, combining science-backed formulation with mouthwatering flavors.

What’s Buzzing at Expo West?

Set in the vibrant city of Anaheim, California, Expo West 2025 is the place to be for industry professionals and health enthusiasts alike. Visitors can look forward to an exclusive sneak peek at groundbreaking non-stimulant energy beverages that harness the power of goBHB®. These innovative drinks stand out by delivering clean, sustained energy without the jitters associated with caffeine or taurine.

The Power of goBHB®: Fueling a Healthier Future

At the core of this partnership is goBHB®, a game-changing innovation that promises to uplift our daily wellness routines. Here’s a breakdown of what makes these beverages stand out:

Brain Health: The cognitive benefits of goBHB® are remarkable! It enhances mental clarity and focus, making it perfect for those long workdays or study sessions.
Gut Health: With specially designed formulations that support the microbiome, these beverages are as much about feeling good on the inside as they are about revitalizing your energy levels.
Metabolic Energy: goBHB® serves as a rapid source of fuel, enabling endurance and performance, whether you’re hitting the gym or navigating a busy day.

Meet Our Innovators

Industry veterans Donald F. Wilkes, CEO of Blue Pacific Flavors, and Rob C. Rogers, Founder of Ketone Labs, are enthusiastic about this partnership and the future it holds. With Donald’s extensive experience in flavor science and beverage formulation and Rob’s commitment to pushing the boundaries of metabolic health, this collaboration is set to redefine expectations.

“In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®,” Wilkes stated. “It’s a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today’s functional beverage landscape.”

Echoing this sentiment, Rob C. Rogers shared, “goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is pivotal in unlocking its full potential.”

Tantalizing Taste Meets Cutting-Edge Science

One of the most exciting aspects of this partnership is the introduction of several unique and innovative flavored products, all developed by Blue Pacific Flavors. The day is coming when functional health drinks aren’t just good for you—they’ll taste fantastic too!

Will you be attending Expo West 2025? Be sure to visit Booth #4373 for a chance to sample these extraordinary beverages and see firsthand how goBHB® can integrate into your lifestyle. Attendees will have the opportunity to engage with the experts behind these innovations and learn more about the intersection of delicious flavor and health-conscious formulation.

Join Us on This Journey!

As we embark on this exciting journey in functional nutrition, we invite you to stay connected and follow along. Together, Ketone Labs and Blue Pacific Flavors are committed to delivering the next generation of delicious, effective, and innovative products tailored to modern consumer needs.

Let’s Change the Way We Think About Nutrition

Join us at Expo West 2025, and be part of the exciting new wave of functional beverages that promote brain health, gut health, and metabolic energy without compromising on flavor. The future of wellness awaits—let’s explore it together!

For more updates, follow us on our social media channels and explore the fascinating world of goBHB® and its incredible potential! See you in Anaheim!

STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.

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