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KFC® and Hatch Invite You to Fall Asleep to the Sleep-Inducing Sound of Fried Chicken

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Introducing “Kentucky Fried Chicken Rain,” inspired by the sound of New KFC Original Recipe® Tenders, available on Hatch Restore 2 smart sleep devices

LOUISVILLE, Ky. /PRNewswire/ — Did you ever think you’d use the expression, “I could just cozy up to the sound of fried chicken?” Well, from ASMR social media channels to film and television production set rumors, the internet has recently unearthed the humorous phenomenon that the sound of cooking fried chicken sounds almost identical to the soothing, sleep-inducing sound of rain falling.

KFC®, the “OG” of fried chicken, and Hatch, a sleep wellness company that creates premium sleep audio content, collaborated to release a new “Kentucky Fried Chicken Rain” content channel to lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today, along with the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.
KFC®, the “OG” of fried chicken, and Hatch, a sleep wellness company that creates premium sleep audio content, collaborated to release a new “Kentucky Fried Chicken Rain” content channel to lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today, along with the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.

To further investigate, Hatch, a sleep wellness company that creates premium sleep audio content, and KFC®, the “OG” of fried chicken, have come together to release a new “Kentucky Fried Chicken Rain” content channel that can help lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today. Fried chicken and ASMR lovers will also be able to access the new “Kentucky Fried Chicken Rain” sound on the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.

The inspiration for the content channel came straight from Louisville, KY, where Hatch visited KFC’s headquarters and test kitchen to learn more about and capture the real sound of fried chicken. Hatch employees worked alongside KFC’s food innovation team to record the soothing sounds of frying KFC’s new Original Recipe® Tenders.

“At Hatch, we take pride in producing the most effective audio for sleep. When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio” said Eric Pallotta, CMO at Hatch. “And who better than the OG fried chicken experts themselves, KFC, to do it with! We’re so excited to see our customers’ reactions to this fun, quirky content and can help them fall asleep to fried chicken right before bed without ever taking a bite.”

“The taste and smell of our secret blend of 11 herbs and spices may be iconic, but who knew the sound of that delicious chicken frying could help you fall asleep?” said Catherine Tan-Gillespie, KFC’s U.S. Chief Marketing and Development Officer. “Now in addition to enjoying the taste of our new KFC Original Recipe® Tenders, people can drift off to sleep thanks to the soothing sound of frying, with the ‘Kentucky Fried Chicken Rain’ content channel on Hatch+.”

This unique brand partnership includes the new content offering, humorous “BTS” brand and social content from Hatch’s visit and recording session at the KFC test kitchen, along with co-branded products, including a Hatch x KFC Sleep Shirt, available for purchase at KFCShop.com. KFC Rewards* loyalty members will also be able to purchase a Hatch Restore 2 device at a special discount, so they can enjoy the content for themselves at home in bed (limit one per customer). 

The Hatch x KFC partnership content is just one of the many offerings available in the Hatch+ premium audio library. From guided meditations to screen-free shows, to sleep stories and relaxing music, Hatch+ unlocks a world of sleep content options and offerings that can help the whole family get better rest.

KFC introduced its new KFC Original Recipe® Tenders nationwide on Oct. 14, with a bold battle cry to its tenders rivals. KFC’s new Original Recipe Tenders are double hand-breaded with KFC’s world-famous, top-secret blend of 11 herbs and spices and fried to golden perfection, making them deliciously crispy, juicy and flavorful. Fried chicken fans can score KFC’s new tenders at unbeatable value – for just $5**, customers will get three KFC Original Recipe® Tenders, Secret Recipe Fries and two of KFC’s signature sauces – customer’s choice of Comeback Sauce, Sticky Chicky, or KFC® Sauce. 

*KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.

**Prices and participation may vary. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.

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About KFC

KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin’ Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on FacebookTwitterInstagram and TikTok

About Hatch

At Hatch, we know great sleep, and we help the whole family learn better sleep habits. Hatch makes science-backed bedside smart sleep devices and creates original content to help people wind down, sleep deeply, and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult sleep product, we have helped over 5 million sleepers of all ages find space for rest in their lives. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life.  Designed by experts and loved by wellness warriors, Hatch launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and was featured on “Shark Tank” in 2016. For more information, visit Hatch.co.

SOURCE Kentucky Fried Chicken; Hatch

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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National Muffin Day Belongs at Corner Bakery: $2 Muffins Hit Cafes Feb. 20

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Last Updated on February 20, 2026 by Daily News Staff

National Muffin Day has a way of sneaking up on us—one minute it’s a normal Friday, the next you’re suddenly thinking about blueberry crumbs, warm cinnamon tops, and whether “just one” counts if you also grab one for later. This year, Corner Bakery Cafe is leaning all the way into the holiday with a deal that’s as straightforward as it is tempting: any muffin for $2 on Friday, February 20, all day, at participating locations.

Corner Bakery Cafe president Erin Hasselgreen summed up the brand’s approach in the announcement: “If there’s a day to celebrate muffins, it belongs at Corner Bakery. We bake them fresh every day… and on February 20 we’re making it easier than ever to celebrate with $2 muffins all day long.”

Why National Muffin Day still matters

Corner Bakery Cafe is marking National Muffin Day with $2 muffins on Feb. 20. All flavors, all day—plus tips for making the most of it.
Corner Bakery Cafe is celebrating National Muffin Day with a simple, delicious deal guests won’t want to miss.

Food holidays can feel a little gimmicky—until they give you a reason to try something new, revisit a favorite, or turn an ordinary day into a small tradition. National Muffin Day is one of those low-stakes celebrations that fits almost any schedule:

  • Breakfast on the go (no fork required)
  • A mid-afternoon snack that feels like a reward
  • A sweet pick-me-up that doesn’t need a special occasion

Corner Bakery is betting on that exact vibe: muffins as a comfort food that’s familiar, easy to share, and always welcome.

The $2 muffin lineup: classic, seasonal, and “grab an extra” flavors

Corner Bakery says the deal covers all muffin flavors, which means you can keep it classic or go seasonal depending on what your local cafe has available. The brand highlights a mix that hits the usual favorites and the cozy, winter-to-spring crossover cravings:

  • Blueberry
  • Chocolate
  • Cinnamon Crumb
  • Cranberry Orange
  • Banana
  • Pumpkin
  • Pumpkin Cheesecake

If you’re the type who likes to make National Muffin Day a mini tasting flight, the $2 price point makes it easy to mix and match—one safe pick, one “why not?” pick.

Muffins are timeless for a reason

In the release, Hasselgreen calls muffins “one of those timeless bakery items that never go out of style… comforting, versatile, and always satisfying.” And honestly, that’s the whole appeal. Muffins sit right in the sweet spot between pastry and snack—less fussy than a layered dessert, more satisfying than a cookie, and flexible enough to pair with coffee, tea, or a quick breakfast run.

They also travel well, which is why they’ve become a go-to for:

  • Morning meetings
  • School drop-offs
  • Road trips
  • Office snack tables
  • “I’ll eat later” moments that turn into “I’m eating now” moments

The details (so you don’t get surprised at the register)

Here’s what to know before you head out:

  • Deal: Any muffin for $2
  • When: Friday, February 20 (valid all day)
  • Where: Participating Corner Bakery Cafe locations
  • Note: Pricing and availability vary by location

Corner Bakery recommends confirming participation by contacting your local cafe.

A little National Muffin Day game plan

If you want to make the most of it, here’s a simple way to approach the day:

  1. Pick your “must-have” flavor (the one you’ll regret skipping)
  2. Add one seasonal wildcard (pumpkin cheesecake fans, this is your moment)
  3. Grab a second muffin for later—because future-you always appreciates past-you

About Corner Bakery Cafe

Corner Bakery Cafe is a fast-casual restaurant serving breakfast, lunch, dinner, and catering across 18 states and Washington, D.C. The brand traces its roots to a neighborhood bakery that started in downtown Chicago in 1991, built around fresh ingredients, artisan breads, and a “warm and comfortable place” feel.

For more information, visit cornerbakerycafe.com or follow Corner Bakery Cafe on social media.

Corner Bakery Cafe (official website)

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Explore STM Daily News Food & Drink for crave-worthy recipes, restaurant and brand news, seasonal picks, and the trends shaping what we’re eating and sipping right now. Start here: https://stmdailynews.com/food-and-drink/

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Pizza Hut Brings Back Heart-Shaped Pizza With Backstreet Boys’ Nick Carter + Howie Dorough

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Pizza Hut is bringing back its iconic Heart-Shaped Pizza for Valentine’s Day — and it’s doing it with a pop-culture assist from Backstreet Boys members Nick Carter and Howie Dorough.

Pizza Hut is bringing back its Heart-Shaped Pizza for Valentine’s Day, teaming up with Backstreet Boys’ Nick Carter and Howie Dorough for a limited-time campaign.
PIZZA HUT PARTNERS WITH BACKSTREET BOYS’ NICK CARTER AND HOWIE DOROUGH TO CELEBRATE THE RETURN OF ITS ICONIC HEART-SHAPED PIZZA

Announced Feb. 10, the limited-time collaboration is titled “The Shape of My Heart-Shaped Pizza,” a nod to the group’s hit “Shape of My Heart” and a neat fit for a product that’s basically made for February 14.

A Valentine’s campaign built for social (and nostalgia)

Pizza Hut says it teamed up with Carter and Dorough to create a series of social spots inspired by “Shape of My Heart.” In one featured video, the duo leans into a playful generational debate — Millennial vs. Gen Z hand-heart gestures— before settling on the one thing both sides can agree on: sharing a slice.

The timing also taps into a bigger Backstreet Boys moment. The band recently celebrated the 25th anniversary of its album Millennium and continues its “Into The Millennium” residency at SPHERE in Las Vegas, keeping the nostalgia engine running for longtime fans while pulling in younger audiences.

Pizza Hut PARTNERS WITH BACKSTREET BOYS NICK CARTER AND HOWIE DOROUGH
PIZZA HUT PARTNERS WITH BACKSTREET BOYS’ NICK CARTER AND HOWIE DOROUGH TO CELEBRATE THE RETURN OF ITS ICONIC HEART-SHAPED PIZZA

How to order Pizza Hut’s Heart-Shaped Pizza

The Heart-Shaped Pizza is available now through Feb. 22, with a medium one-topping option starting at $11.99.

Pizza Hut is pitching the limited-time pie as an easy win for Valentine’s Day — whether you’re planning a cozy night in, surprising someone with a low-lift dinner idea, or leaning into a solo celebration.

To learn more or place an order, Pizza Hut directs customers to: https://www.pizzahut.com/c/content/heart-shaped-pizza

Offer details (quick fine print)

  • Limited-time offer
  • Medium one-topping pizza
  • Hand-tossed crust only
  • Pizza arrives uncut
  • Extra toppings/cheese cost more
  • Availability, pricing, and participation may vary

What to watch for

Seasonal menu items are nothing new — but Pizza Hut’s heart-shaped pizza has the kind of built-in shareability brands chase: it’s instantly recognizable, it photographs well, and it’s tied to a calendar moment people already post about.

Adding Carter and Dorough gives the campaign a second hook: nostalgia that travels fast on social, plus a light “generational” angle that’s easy to remix in comments.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, was founded in 1958 and operates nearly 20,000 restaurants across more than 110 markets and territories. The brand is known for icons like Original Pan and Original Stuffed Crustpizzas. Pizza Hut also continues to push digital ordering, with over half of transactions worldwide coming from digital orders.


At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/

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Food and Beverage

Stop the Sniffles with Sick Day Soup

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Stop the Sniffles with Sick Day Soup

(Feature Impact) Coughs and sniffles don’t have to derail you for long – not with a fresh, homemade stockpot full of Sick Day Chicken Noodle Soup. Loaded with rotisserie chicken, celery and carrots, it’s sure to warm you from the inside-out as a warm, comforting meal. Plus, with eight servings, this dish can help solve dinnertime dilemmas throughout the week by storing leftovers in the refrigerator and reheating on the stove.

Warm up your winter meals with more comforting ideas available at Culinary.net.

17786 SickDaySoup detail embed

Sick Day Chicken Noodle Soup

Recipe adapted from Tastes Better from Scratch

Prep time: 20 minutes

Cook time: 20 minutes

Servings: 8

  • 1/2       tablespoon butter
  • 2          ribs celery, diced
  • 3-4       large carrots, diced
  • 1          clove garlic, minced
  • 10        cups chicken stock or broth
  • 1/8       teaspoon dried rosemary
  • 1/8       teaspoon dried thyme
  • 1/8       teaspoon crushed red pepper flakes
  • salt, to taste
  • pepper, to taste
  • chicken bouillon cubes (optional)
  • 4          cups dry egg noodles
  • 3          cups cooked rotisserie chicken
  1. In large stockpot over medium-high heat, saute butter, celery and carrots 3 minutes. Add garlic and cook 30 seconds.
  2. Add chicken stock or broth and season with rosemary, thyme and crushed red pepper. Add salt and pepper, to taste. Taste and add chicken bouillon cubes, if desired, for flavor.
  3. Bring to boil. Add noodles and cook until al dente. Remove from heat once noodles are tender.
  4. Add chicken. Taste and adjust seasoning as desired.

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Photo courtesy of Shutterstock

SOURCE:

Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/


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