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KFC® and Hatch Invite You to Fall Asleep to the Sleep-Inducing Sound of Fried Chicken

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Introducing “Kentucky Fried Chicken Rain,” inspired by the sound of New KFC Original Recipe® Tenders, available on Hatch Restore 2 smart sleep devices

LOUISVILLE, Ky. /PRNewswire/ — Did you ever think you’d use the expression, “I could just cozy up to the sound of fried chicken?” Well, from ASMR social media channels to film and television production set rumors, the internet has recently unearthed the humorous phenomenon that the sound of cooking fried chicken sounds almost identical to the soothing, sleep-inducing sound of rain falling.

KFC®, the “OG” of fried chicken, and Hatch, a sleep wellness company that creates premium sleep audio content, collaborated to release a new “Kentucky Fried Chicken Rain” content channel to lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today, along with the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.
KFC®, the “OG” of fried chicken, and Hatch, a sleep wellness company that creates premium sleep audio content, collaborated to release a new “Kentucky Fried Chicken Rain” content channel to lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today, along with the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.

To further investigate, Hatch, a sleep wellness company that creates premium sleep audio content, and KFC®, the “OG” of fried chicken, have come together to release a new “Kentucky Fried Chicken Rain” content channel that can help lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today. Fried chicken and ASMR lovers will also be able to access the new “Kentucky Fried Chicken Rain” sound on the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.

The inspiration for the content channel came straight from Louisville, KY, where Hatch visited KFC’s headquarters and test kitchen to learn more about and capture the real sound of fried chicken. Hatch employees worked alongside KFC’s food innovation team to record the soothing sounds of frying KFC’s new Original Recipe® Tenders.

“At Hatch, we take pride in producing the most effective audio for sleep. When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio” said Eric Pallotta, CMO at Hatch. “And who better than the OG fried chicken experts themselves, KFC, to do it with! We’re so excited to see our customers’ reactions to this fun, quirky content and can help them fall asleep to fried chicken right before bed without ever taking a bite.”

“The taste and smell of our secret blend of 11 herbs and spices may be iconic, but who knew the sound of that delicious chicken frying could help you fall asleep?” said Catherine Tan-Gillespie, KFC’s U.S. Chief Marketing and Development Officer. “Now in addition to enjoying the taste of our new KFC Original Recipe® Tenders, people can drift off to sleep thanks to the soothing sound of frying, with the ‘Kentucky Fried Chicken Rain’ content channel on Hatch+.”

This unique brand partnership includes the new content offering, humorous “BTS” brand and social content from Hatch’s visit and recording session at the KFC test kitchen, along with co-branded products, including a Hatch x KFC Sleep Shirt, available for purchase at KFCShop.com. KFC Rewards* loyalty members will also be able to purchase a Hatch Restore 2 device at a special discount, so they can enjoy the content for themselves at home in bed (limit one per customer). 

The Hatch x KFC partnership content is just one of the many offerings available in the Hatch+ premium audio library. From guided meditations to screen-free shows, to sleep stories and relaxing music, Hatch+ unlocks a world of sleep content options and offerings that can help the whole family get better rest.

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KFC introduced its new KFC Original Recipe® Tenders nationwide on Oct. 14, with a bold battle cry to its tenders rivals. KFC’s new Original Recipe Tenders are double hand-breaded with KFC’s world-famous, top-secret blend of 11 herbs and spices and fried to golden perfection, making them deliciously crispy, juicy and flavorful. Fried chicken fans can score KFC’s new tenders at unbeatable value – for just $5**, customers will get three KFC Original Recipe® Tenders, Secret Recipe Fries and two of KFC’s signature sauces – customer’s choice of Comeback Sauce, Sticky Chicky, or KFC® Sauce. 

*KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.

**Prices and participation may vary. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.

About KFC

KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin’ Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on FacebookTwitterInstagram and TikTok

About Hatch

At Hatch, we know great sleep, and we help the whole family learn better sleep habits. Hatch makes science-backed bedside smart sleep devices and creates original content to help people wind down, sleep deeply, and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult sleep product, we have helped over 5 million sleepers of all ages find space for rest in their lives. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life.  Designed by experts and loved by wellness warriors, Hatch launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and was featured on “Shark Tank” in 2016. For more information, visit Hatch.co.

SOURCE Kentucky Fried Chicken; Hatch

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

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Food and Beverage

Cinnamon, spice and ‘everything nice’ – why lead-tainted cinnamon products have turned up on shelves, and what questions consumers should ask

A Consumer Reports investigation revealed alarming lead levels in ground cinnamon, prompting concerns over safety, especially for children and pregnant women.

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It’s important to buy cinnamon from reputable dealers. Anjelika Gretskaia/Moment via Getty Images

Katarzyna Kordas, University at Buffalo

Spices bring up feelings of comfort, cultural belonging and holidays. They can make our homes smell amazing and our food taste delicious. They can satisfy our cravings, expand our culinary horizons and help us eat things that we might normally dislike. Spices have health-enhancing properties and, in medicine, have been used to heal people since the ancient times.

Recently, however, spices have been getting a bad rep.

In September 2024, Consumer Reports, a nonprofit organization created to inform consumers about products sold in the U.S., investigated more than three dozen ground cinnamon products and found that 1 in 3 contained lead levels above 1 part per million, enough to trigger a recall in New York, one U.S. state that has published guidelines for heavy metals in spices.

The Food and Drug Administration issued three alerts throughout 2024, warning consumers about lead in certain brands of cinnamon products. Such notices rightfully put consumers on alert and have people wondering if the spice products they buy are safe – or not. https://www.youtube.com/embed/QxAwznMht8M?wmode=transparent&start=0 A Consumer Reports investigation of more than three dozen ground cinnamon products found that 1 in 3 contain lead levels above 1 part per million.

As an environmental epidemiologist with training in nutritional sciences, I have investigated the relationship between nutritional status, diets and heavy metal exposures in children.

There are several things consumers should be thinking about when it comes to lead – and other heavy metals – in cinnamon.

Why is lead found in cinnamon?

Most people are familiar with cinnamon in two forms – sticks and ground spice. Both come from the dried inner bark of the cinnamon tree, which is harvested after a few years of cultivation. For the U.S. market, cinnamon is largely imported from Indonesia, Vietnam, Sri Lanka, India and China.

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One way that lead could accumulate in cinnamon tree bark is when trees are cultivated in contaminated soil. Lead can also be introduced in cinnamon products during processing, such as grinding.

When ground cinnamon is prepared, some producers may add lead compounds intentionally to enhance the weight or color of the product and, thus, fetch a higher sale price. This is known as “food adulteration,” and products with known or suspected adulteration are refused entry into the U.S.

However, in the fall of 2023, approximately 600 cases of elevated blood lead levels in the U.S., defined as levels equal to or above 3.5 micrograms per deciliter – mostly among children – were linked to the consumption of certain brands of cinnamon apple sauce. The levels of lead in cinnamon used to manufacture those products ranged from 2,270 to 5,110 parts per million, indicating food adulteration. The manufacturing plant was investigated by the FDA.

Horizontal photo of cinnamon trees, with trunks in foreground.
Cinnamon trees in Zanzibar, Tanzania. Zanzibar is known the world over as the ‘spice islands.’ Dong Jianghui/Xinhua via Getty Images

More broadly, spices purchased from vendors in the U.S. have lower lead levels than those sold abroad.

There is some evidence that cinnamon sticks have lower lead levels than ground spice. Lead levels in ground cinnamon sold in the U.S. and analyzed by Consumer Reports ranged from 0.02 to 3.52 parts per million. These levels were at least 1,500 times lower than in the adulterated cinnamon.

There are no federal guidelines for lead or other heavy metals in spices. New York state has proposed even stricter guidelines than its current level of 1 part per million, which would allow the New York Department of Agriculture and Markets to remove products from commerce if lead levels exceed 0.21 parts per million.

What does it mean that ‘the dose makes the poison’?

The current FDA guideline on daily intake of lead from diets overall is to limit lead intake to 2.2 micrograms per day for children. For women of reproductive age, this value is 8.8 micrograms.

The lead dose we are exposed to from foods depends on the level of lead in the food and how much of that food we eat. Higher doses mean more potential harm. The frequency with which we consume foods – meaning daily versus occasionally – also matters.

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For spices like cinnamon, the amount and frequency of consumption depends on cultural traditions and personal preference. For many, cinnamon is a seasonal spice; others use it year-round in savory dishes or sauces.

Cinnamon is beloved in baked goods. Take a cinnamon roll recipe calling for 1.5 tablespoons (slightly less than 12 grams) of the spice. If a recipe yields 12 rolls, each will have around 1 gram of cinnamon. In the Consumer Reports investigation, some cinnamon products were classified as “okay to use” or “best to use.”

The highest value of lead in cinnamon products in the “okay to use” category was 0.87 parts per million, and in the “best to use” category, it was 0.15 parts per million. A child would have to consume 2.5 or more rolls made with the “okay to use” cinnamon to exceed the FDA guideline on limiting lead intake from foods to 2.2 micrograms per day, assuming that no other food contained lead. To exceed this guideline with “best to use” cinnamon, a child would have to eat 15 or more rolls.

Stick cinnamon and cinnamon powder on rustic wooden table.
Research suggests that ground cinnamon contains higher lead levels than cinnamon sticks. Helen Camacaro/Moment via Getty Images

Can cinnamon contribute to elevated blood lead levels?

Because of lead’s effects on development in early life, the greatest concern is for exposure in young children and pregnant women. Lead is absorbed in the small intestine, where it can latch onto cellular receptors that evolved to carry iron and other metals.

The impact of a contaminated spice on a person’s blood lead level depends on the dose of exposure and the proportion of lead available for intestinal absorption. For several spices, the proportion of available lead was 49%, which means that about half of the lead that is ingested will be absorbed.

Lead absorption is higher after a fast of three hours or more, and skipping breakfast may contribute to higher blood lead levels in children.

People who have nutritional deficiencies, such as iron deficiency, also tend to absorb more lead and have higher blood lead levels. This is because our bodies compensate for the deficiency by producing more receptors to capture iron from foods. Lead takes advantage of the additional receptors to enter the body. Young children and pregnant women are at higher risk for developing iron deficiency, so there is good reason for vigilance about lead in the foods they consume.

Studies show that among children with lead poisoning in the U.S., contaminated spices were one of several sources of lead exposure. Studies that estimate blood lead levels from statistical models suggest that consuming 5 micrograms of lead or more from spices daily could substantially contribute to elevated blood lead levels.

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For occasional or seasonal consumption, or lower levels of contamination, more research is needed to understand how lead in spices would affect lead levels in the blood.

For people who have other sources of lead in their homes, jobs or hobbies, additional lead from foods or spices may matter more because it adds to the cumulative dose from multiple exposure sources.

How to test for elevated blood lead levels

The Centers for Disease Control and Prevention recommends that children at risk for lead exposure get a blood lead test at 1 and 2 years of age. Older children can also get tested. Finger-prick screening tests are often available in pediatric offices, but results may need to be confirmed in venous blood if the screening result was elevated.

Adults in the U.S. are not routinely tested for lead exposure, but concerned couples who plan on having children should talk to their health care providers.

What to consider when using or buying cinnamon or other spices

If the product is on an FDA Alert or the Consumer Reports “don’t use” list, discard it.

Other questions to consider are:

  • Does your household use spices frequently and in large amounts?
  • Do young children or pregnant women in your household consume spices?
  • Do you typically consume spices on breakfast foods or beverages?

If the answer to any of these questions is yes, then buy good-quality products, from large, reputable sellers. Think about using cinnamon sticks if possible.

And continue to enjoy spices!

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Katarzyna Kordas, Associate Professor of Epidemiology and Environmental Health, University at Buffalo

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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Single-Serve Seasonal Sweets

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(Culinary.net) Instead of assigning cake cutting duty at your holiday party, let dessert serve itself with these Mini Pecan Cheesecakes from “Cookin’ Savvy.” Individually wrapped for ease and convenience – or for giving as parting gifts – they’re a rich and delicious holiday treat. Find more festive desserts at Culinary.net.

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Mini Pecan Cheesecakes

Recipe courtesy of “Cookin’ Savvy”
Yield: 20 mini cheesecakes

  • 1 package plain round shortbread cookies
  • 1 tablespoon flour
  • 3/4 cup sugar
  • 2 packages (8 ounces each) cream cheese, softened
  • 2 large eggs
  • 1 teaspoon vanilla
  • 1/4 cup sour cream
  • 1 stick butter, melted
  • 3/4 cup brown sugar
  • 3/4 cup crushed pecans
  1. Heat oven to 325 F.
  2. In muffin pan, fill each hole with paper cupcake liners. Place one cookie in bottom of each cup.
  3. Whisk flour and sugar. Mix in cream cheese. Using hand mixer, blend in eggs one at a time then add vanilla and sour cream. Mix until smooth then spoon on top of cookies.
  4. Mix butter, brown sugar and crushed pecans. Spoon on top of cheesecake mixture.
  5. Bake 25 minutes. Let cool before serving.

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Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/


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Food and Beverage

Save Precious Time with Slow-Cooked Pulled Pork

Easy recipes like Cranberry Pulled Pork enable you to enjoy quality time with loved ones during busy seasons. Explore more culinary inspiration at Culinary.net for delightful holiday meals.

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17304 cranberry pulled pork detail intro image

(Culinary.net) Whether you’re hosting a holiday celebration or enjoying a weeknight meal during this busy season, easy recipes can help make the most of your time. Enjoy more of those precious moments with loved ones and less time in the kitchen with Cranberry Pulled Pork, a slow-cooked solution with sweet cranberries perfectly complementing pork shoulder. Find more recipes to save time during the holidays at Culinary.net.

17304 cranberry pulled pork detail image embed1

Cranberry Pulled Pork

Recipe courtesy of “Cookin’ Savvy”
Servings: 6-8

  • 2 cans whole berry cranberry sauce
  • 1/4 cup balsamic vinegar
  • 1/2 cup brown sugar, divided
  • 1 pork shoulder (7-8 pounds)
  1. In bowl, mix cranberry sauce, balsamic vinegar and 1/4 cup brown sugar.
  2. Place pork shoulder in slow cooker and rub remaining brown sugar into meat.
  3. Cover meat with cranberry mixture. Cook on low 6-8 hours or high 4-6 hours.

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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

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