Food and Beverage
KFC® and Hatch Invite You to Fall Asleep to the Sleep-Inducing Sound of Fried Chicken
Introducing “Kentucky Fried Chicken Rain,” inspired by the sound of New KFC Original Recipe® Tenders, available on Hatch Restore 2 smart sleep devices
LOUISVILLE, Ky. /PRNewswire/ — Did you ever think you’d use the expression, “I could just cozy up to the sound of fried chicken?” Well, from ASMR social media channels to film and television production set rumors, the internet has recently unearthed the humorous phenomenon that the sound of cooking fried chicken sounds almost identical to the soothing, sleep-inducing sound of rain falling.
To further investigate, Hatch, a sleep wellness company that creates premium sleep audio content, and KFC®, the “OG” of fried chicken, have come together to release a new “Kentucky Fried Chicken Rain” content channel that can help lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today. Fried chicken and ASMR lovers will also be able to access the new “Kentucky Fried Chicken Rain” sound on the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.
The inspiration for the content channel came straight from Louisville, KY, where Hatch visited KFC’s headquarters and test kitchen to learn more about and capture the real sound of fried chicken. Hatch employees worked alongside KFC’s food innovation team to record the soothing sounds of frying KFC’s new Original Recipe® Tenders.
“At Hatch, we take pride in producing the most effective audio for sleep. When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio” said Eric Pallotta, CMO at Hatch. “And who better than the OG fried chicken experts themselves, KFC, to do it with! We’re so excited to see our customers’ reactions to this fun, quirky content and can help them fall asleep to fried chicken right before bed without ever taking a bite.”
“The taste and smell of our secret blend of 11 herbs and spices may be iconic, but who knew the sound of that delicious chicken frying could help you fall asleep?” said Catherine Tan-Gillespie, KFC’s U.S. Chief Marketing and Development Officer. “Now in addition to enjoying the taste of our new KFC Original Recipe® Tenders, people can drift off to sleep thanks to the soothing sound of frying, with the ‘Kentucky Fried Chicken Rain’ content channel on Hatch+.”
This unique brand partnership includes the new content offering, humorous “BTS” brand and social content from Hatch’s visit and recording session at the KFC test kitchen, along with co-branded products, including a Hatch x KFC Sleep Shirt, available for purchase at KFCShop.com. KFC Rewards* loyalty members will also be able to purchase a Hatch Restore 2 device at a special discount, so they can enjoy the content for themselves at home in bed (limit one per customer).
The Hatch x KFC partnership content is just one of the many offerings available in the Hatch+ premium audio library. From guided meditations to screen-free shows, to sleep stories and relaxing music, Hatch+ unlocks a world of sleep content options and offerings that can help the whole family get better rest.
KFC introduced its new KFC Original Recipe® Tenders nationwide on Oct. 14, with a bold battle cry to its tenders rivals. KFC’s new Original Recipe Tenders are double hand-breaded with KFC’s world-famous, top-secret blend of 11 herbs and spices and fried to golden perfection, making them deliciously crispy, juicy and flavorful. Fried chicken fans can score KFC’s new tenders at unbeatable value – for just $5**, customers will get three KFC Original Recipe® Tenders, Secret Recipe Fries and two of KFC’s signature sauces – customer’s choice of Comeback Sauce, Sticky Chicky, or KFC® Sauce.
*KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.
**Prices and participation may vary. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.
About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin’ Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.
About Hatch
At Hatch, we know great sleep, and we help the whole family learn better sleep habits. Hatch makes science-backed bedside smart sleep devices and creates original content to help people wind down, sleep deeply, and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult sleep product, we have helped over 5 million sleepers of all ages find space for rest in their lives. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. Designed by experts and loved by wellness warriors, Hatch launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and was featured on “Shark Tank” in 2016. For more information, visit Hatch.co.
SOURCE Kentucky Fried Chicken; Hatch
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
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Food and Beverage
Unwrap the Holidays: Whataburger Launches 12 Days of Whatacheer With Daily App Deals
Celebrate the holidays with Whataburger’s 12 Days of Whatacheer! Discover daily in-app deals, exclusive to Rewards members, from December 12–23. Unwrap new menu favorites, BOGO offers, and festive savings—only on the Whataburger App.
12 Days of Whatacheer: Festive Deals for Rewards Members
How It Works
- Who: Whataburger Rewards members (sign up in the app if you’re not already!)
- When: December 12–23, with a new offer every day
- How: Open the Whataburger App, claim the day’s deal, and enjoy with your next order
Holiday-themed graphic reading ‘12 Days of WhataCheer’ on a red background with white dots. Below the text are images of Whataburger menu items: a Cinnamon Roll, Onion Rings, a Whataburger, a Whatafresher, a Honey Butter Chicken Biscuit, and a Strawberry Shake.
Why Join the Whataburger Rewards Fun?
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recipes
A Sweet, Seasonal Spice Cake
Pumpkin spice may be all the rage this time of year, but don’t forget another fruit that’s sure to please: sweet, delicious apples. For an ooey-gooey breakfast, office snack or potluck dessert, turn to this Apple Spice Cake.
A Sweet, Seasonal Spice Cake
(Family Features) Pumpkin spice may be all the rage this time of year, but don’t forget another fruit that’s sure to please: sweet, delicious apples. For an ooey-gooey breakfast, office snack or potluck dessert, turn to this Apple Spice Cake that looks and tastes like it’s made for the season. Visit Culinary.net to discover more recipe inspiration.
Apple Spice Cake
Recipe courtesy of “Cookin’ Savvy”- 2 apples
- 3 tablespoons brown sugar
- 1 tablespoon cinnamon
- 1 tablespoon flour (optional)
- 1 box spice cake mix
- 1 stick butter, melted
- 4 eggs
- 1 cup milk
- 1 1/2 cups powdered sugar
- 2-3 tablespoons milk
- 1 cup chopped pecans
- Heat oven to 350 F.
- Peel, core and chop apples into bite-sized pieces. In bowl, mix apples with brown sugar, cinnamon and flour, if desired, which helps keep apples from sinking to bottom. Set aside.
- In large mixing bowl, mix spice cake mix, butter, eggs and milk. Mix in apples and pour into 9-by-13-inch pan. Bake 30-35 minutes, or until toothpick inserted in center comes out clean.
- Let cool.
- To make glaze: Mix powdered sugar and milk; pour over cooled cake.
- Top with pecans.
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Recipe of the Week
Holiday Desserts Just Got a Dairy-Forward Upgrade
Holiday Desserts: From festive cookies to indulgent dips, these delicious desserts bring people together to create memories that will last a lifetime. If you’re looking to impress guests, Santa Cookies are the ultimate treat. For a unique twist, try Gingerbread Dip, featuring vanilla Greek yogurt made with 100% grass-fed organic milk.
Last Updated on December 17, 2025 by Rod Washington
Holiday Desserts Just Got a Dairy-Forward Upgrade
(Family Features) Holiday desserts set the stage for seasonal delight and add a touch of joy to gatherings. From festive cookies to indulgent dips, these delicious desserts bring people together to create memories that will last a lifetime. If you’re looking to impress guests, Santa Cookies are the ultimate treat. Made with Maple Hill Salted Butter, they’re rich, soft and full of festive spirit. For a unique twist, try Gingerbread Dip, featuring vanilla Greek yogurt made with 100% grass-fed organic milk. Whether you’re hosting or deciding what to bring to the potluck, Maple Hill’s 100% grass-fed organic dairy makes it easy to whip up desserts that are as wholesome as they are delicious. Rich in nutrients and free from GMOs, hormones and antibiotics, each product comes from farms that prioritize regenerative practices as nature intended. With a 40% healthier ratio of omega 3:6 and 40% higher levels of CLA fatty acids compared to traditional organic dairy, you can feel good about sweet treats at the holiday table. To find more recipes, visit MapleHill.com.
Santa Cookies
Yield: 14 cookies- 1 cup (2 sticks) Maple Hill Salted Butter, at room temperature
- 1/2 cup brown sugar
- 1 tablespoon vanilla extract
- 1 large egg, at room temperature
- 2 1/4 cups all-purpose flour
- 1/4 teaspoon salt
- 1 teaspoon red food coloring
- mini chocolate chips
- mini red chocolate-coated candies
- 1/2 cup (1 stick) Maple Hill Salted Butter, at room temperature
- 4 ounces cream cheese, at room temperature
- 1 teaspoon vanilla extract
- 2 1/2 cups powdered sugar
- Preheat oven to 350 F and line two baking sheets with parchment paper.
- In large mixing bowl, beat butter, sugar and vanilla until light and fluffy. Add egg and beat until combined. Add flour and salt; mix until dough begins to form ball.
- Remove 1 cup dough and set aside. Add red food coloring to remaining dough.
- From red cookie dough, make one 1-inch ball and five 1/2-inch balls. From plain cookie dough, make one 3/4-inch ball and five 1/4-inch balls.
- On prepared baking sheet, place red 1-inch ball and gently flatten until 1/2-inch thick. Attach four red 1/2-inch balls for arms and legs. Attach plain 3/4-inch ball for head and gently flatten until 1/2-inch thick. Attach plain 1/4-inch balls for hands and feet. Shape remaining red 1/2-inch ball into triangle for hat and attach. Repeat with remaining dough, arranging cookies 2 inches apart on baking sheet. Add chocolate candies for eyes and buttons.
- Bake 12-15 minutes, or until lightly golden.
- To make frosting: In medium bowl, beat butter and cream cheese until light and fluffy, about 3 minutes. Add vanilla and powdered sugar; mix until combined.
- To decorate: Place half of frosting in piping bag with small tip to line Santa’s arms and legs. Place other half in second piping bag with small star tip to add Santa’s beard, hat and hands. Put small dot of icing between eyes and beard and place red mini chocolate-coated candy on face for nose.
Gingerbread Dip
Servings: 8-12- 4 ounces cream cheese, at room temperature
- 1/4 cup brown sugar
- 1/4 cup powdered sugar
- 3 tablespoons molasses
- 1 container (16 ounces) Maple Hill Vanilla Greek Yogurt
- 1 teaspoon ground ginger
- 1 teaspoon ground cinnamon
- 1 teaspoon ground nutmeg
- 2 cups whipped cream
- graham crackers
- fruit
- In medium bowl using electric mixer on medium speed, beat cream cheese and sugars about 1 minute. Add molasses and mix until combined.
- Add Greek yogurt, ginger, cinnamon and nutmeg; beat until combined. Fold in whipped cream and mix until fully incorporated. Refrigerate 1 hour before serving or overnight.
- Serve with graham crackers and fruit.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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