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Nielsen Report Reveals Increasing Value of AANHPI TV Content and Audiences in 2023, Highlighting Opportunities for Advertisers to Better Engage a Growing Market

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Nielsen, a global leader in audience measurement, data, and analytics, has released the 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report. The report reveals that AANHPI audiences watch about 27% more streaming content than the general population, with streaming platforms having more than 10% share of screen. Additionally, the report shows high bingeability scores of Asian-led content across top streaming platforms, highlighting opportunities for advertisers to better engage AANHPI audiences. The report also notes that despite a slight dip in representation from 2021 to 2022, streaming programs are still significantly more inclusive of AANHPI people than other platforms. Streaming had more than twice the representation on broadcast and three times the representation on cable.

Nielsen’s Vice President of Global Communications – DE&I, Patricia Ratulangi, stated that as Asians are the fastest-growing segment of the U.S. population in numbers and buying power, studios and advertisers can tap into the growing value of authentic stories and inclusive representation to engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights that Asian Pacific American Heritage Month has collaborated with Gold House, the leading platform that unites, promotes and invests in Asian Pacific creators and companies, to spotlight AANHPI-driven television content.

The report also highlights that good content appeals to all audiences, with 91% of AANHPI audiences and 87% of general audiences being open to content featuring people outside of their identity group. Additionally, AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content. Furthermore, in 2022, brands in the categories of fashion, pet care, electronics, and travel allocated a significant portion of their advertising budget towards Asian-inclusive content. These are also the categories where Asian Americans are spending more than the general population.

Nielsen’s 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report highlights the increasing value of AANHPI TV content and audiences. With the growing value of authentic stories and inclusive representation, studios and advertisers can engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights the importance of inclusive content that appeals to all audiences and the significant portion of advertising budgets allocated towards Asian-inclusive content in 2022.

Please visit www.nielsen.com/asian-american to learn more. Join the discussion on LinkedIn (https://www.linkedin.com/showcase/nielsen-diversity-equity-and-inclusion/) and Facebook (Nielsen DiversityEquityAndInclusion).

SOURCE Nielsen

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Consumer Corner

Amazfit Announces the Active 2; the Ultimate Everyday Smartwatch for Active and Healthy Living

Amazfit launched the Amazfit Active 2 smartwatch at CES 2025, featuring advanced health monitoring, stylish design, over 160 sports modes, and extended battery life, priced from $99.99.

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MILPITAS, Calif., Jan. 6, 2025 /CNW/ — Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today announced the launch of its latest lifestyle smartwatch: the Amazfit Active 2, a wearable that bridges elegance and functionality.

Debuting at CES 2025 and featured at Pepcom and ShowStoppers media events, the Amazfit Active 2 is a lifestyle statement for fashion conscious and health-oriented consumers who want to monitor their fitness without compromising on aesthetics.

smartwatch

Stylish Design Meets Competitive Advantages 

Along with a body crafted from stainless steel, the Amazfit Active 2 boasts a round 1.32-inch high-definition AMOLED display that can reach a peak brightness of 2,000 nits, ensuring that users can see their exercise data and maps even under bright sunlight. Consumers can choose from two models when purchasing: a premium version priced at $129.99 that features a black genuine leather strap and a resilient sapphire glass screen covering, or a standard version priced at $99.99 that comes with either a red or black sports-style silicone strap for enhanced breathability during exercise. The premium version will also come with one of these sports-style red silicone straps in the box, as a secondary strap option to equip for workouts.

Cutting-Edge Technology

– Latest Generation Biosensor: The BioTracker™ 6.0 PPG biosensor features a dual-LED and 5PD build, which picks up more biometric signals for enhanced precision in health monitoring and measurement. Zepp Health Corporation zepp.com 2

– Upgraded Heart Rate and Sleep Algorithms: The PulsePrecision™ algorithm enhances heart rate tracking accuracy to the level of the Amazfit T-Rex 3, while the RestoreIQ™ algorithm gives sleep monitoring a similar accuracy boost.

– Additional Sensors: Compared to the previous generation of Amazfit Active, the new release adds a barometer for accurate altitude measurements and support of new sports like skiing, along with an accelerometer and gyroscope for precise recognition of sleep and movement, and an ambient light sensor for optimal display under varying light conditions.

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– Extended Battery Life: With a robust 10-day battery life under typical use, the Active 2 is a device that won’t need recharging every night.

– Zepp Flow: Enables users to control their watch settings, adjust their calendar, and more with just their voice, while also granting Android users the ability to reply to instant messages with either keyboard or speech-to-text input.

– Zepp Pay: Users in Europe can experience secure contactless payments when they purchase the premium version, with this model being named the Amazfit Active 2 NFC on European channels.

Fitness and Wellness Features

– Dynamic Fitness Modes: Over 160 sports modes including HYROX Race Mode, a smart Strength Training mode that can auto-detect specific exercises and intelligently count reps, sets, and rest time, and new winter sports like Skiing.

– Offline Maps with Turn Directions: Supported by 5 satellite systems, users can navigate with ease by importing offline maps and route files to the watch that come with turn-by-turn directions, which can be followed on-screen or broadcast via the built-in speaker or the user’s connected Bluetooth headphones.

– Zepp Coach™ Integration: Offers personalized training and running plans, empowering users of all levels to achieve fitness milestones from 3K runs to full marathons.

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– Tailored for Women: With the Wild.AI mini app, women can connect to their accounts directly from the watch for personalized wellness insights tied to their menstrual and hormonal cycles.

– Advanced Health Insights: A daily Readiness score summarizes mental and physical recovery and provides actionable insights, while the HRV feature delivers specialized recovery data.

With its stylish design, premium materials, and advanced capabilities, the Amazfit Active 2 delivers exceptional value as the ultimate companion for fitness enthusiasts and trendsetters alike.

Availability and Pricing

The Amazfit Active 2 is now available for pre-order in the United States on us.amazfit.com, and will be available globally in February, via Amazfit’s official website and through retail partners, with prices starting at $99.99 for the standard version and $129.99 for the premium version. Zepp Health Corporation zepp.com 3

For more information, please visit www.amazfit.com and follow us on Facebook, Instagram, X (formerly Twitter), and YouTube.

About Amazfit

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Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit’s brand tagline “Discover Amazing”, encourages individuals to break their barriers, and exceed expectations while finding joy in every moment.

Amazfit is powered by Zepp Health’s proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. For more information about Amazfit, visit www.amazfit.com.

SOURCE Amazfit


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Consumer Corner

Zepp Clarity Introduces “Try Before You Buy” OTC Hearing Aids Program at CES 2025, Empowering Consumers with Confidence and Convenience

Zepp Clarity launched its “Try Before You Buy” program at CES 2025 to enhance hearing aid adoption among older adults facing hearing loss. The program allows hands-on experience with advanced models like the nearly invisible Clarity Pixie, promoting confidence and accessibility while providing lifetime support and access to audiologists.

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MILPITAS, Calif., and LAS VEGAS, Jan. 6, 2025 /PRNewswire/ — Zepp Clarity, the smart hearing solutions brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today unveiled its innovative “Try Before You Buy” program at CES 2025. This initiative addresses a critical gap in hearing aid adoption by encouraging the older population to explore hearing solutions in a low-pressure, hands-on environment.

Try Before You Buy
Zepp Clarity

Despite the widespread prevalence of disabling age-related hearing loss, industry surveys and epidemiological studies have consistently documented that only 15% to 30% of adults with mild-to-moderate hearing loss obtain hearing aids. Many cite uncertainty about their effectiveness or discomfort with the commitment as barriers to adoption.

Try Before You Buy

The “Try Before You Buy” model empowers individuals to experience the transformative benefits of Zepp Clarity’s advanced hearing solutions firsthand, boosting confidence and encouraging greater utilization of hearing aids.

With three state-of-the-art models—Clarity Omni, Clarity One, and Clarity Pixie — Zepp Clarity is redefining hearing care by offering consumers the opportunity to experience advanced hearing solutions through a trial period in their homes.

Zepp Clarity provides a lifetime customer support guarantee and access to certified audiologists to its users, ensuring professional guidance and peace of mind for every customer.

Zepp Clarity Pixie, A Nearly Invisible Hearing Aid Providing A Leap Forward in Technology

At the forefront of Zepp Clarity’s offerings is the Zepp Clarity Pixie, a next-generation hearing aid solution designed for individuals with mild to moderate hearing impairment. The Pixie redefines the hearing aid experience with a nearly invisible design, seamless wireless connectivity, and a lightweight titanium alloy shell. Additional features include IPX7 water resistance, an impressive 17-hour battery life, and the ability to customize settings through the Zepp Clarity App, offering eight unique programs tailored to individual preferences.

The Pixie also includes innovative functionalities such as Clarity Boost, Smart Phone Call support, and a handy Find Device feature, ensuring users can navigate their daily routines with confidence and convenience. With a suggested retail price of $1,499, the Zepp Clarity Pixie is now available at https://clarity.zepp.com.

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Empowering Hearing Health for All

Hearing loss impacts 48 million Americans and nearly 430 million people worldwide, yet adoption rates for hearing aids remain low. Zepp Clarity’s mission is to address this critical health challenge by combining cutting-edge wearable technology with expert audiology insights.

Registered as FDA-Exempt Class II medical devices, Zepp Clarity’s hearing aids are meticulously designed to offer discreet, high-performance solutions for adults aged 18 and older, enhancing both their hearing and overall wellness.

About Zepp Clarity

Zepp Clarity, a smart hearing solutions brand under Zepp Health, empowers individuals to live their healthiest lives. Guided by the belief that hearing health is integral to total wellness, Zepp Clarity leverages advanced hearable technologies, AI healthcare algorithms, and the expertise of leading audiologists to create personalized, high-performance hearing systems.

For more information about Zepp Clarity, visit https://clarity.zepp.com.

SOURCE Zepp Health

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Festivals

Los Angeles Film School Alumni are Among the Many Celebrated at the 82nd Annual Golden Globes

The Los Angeles Film School celebrates alumni achievements with seven graduates credited in five Golden Globe-winning projects, showcasing their industry’s integral education and talent across various film and television genres.

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Talented graduates make significant marks across television and film in another breakthrough year

LOS ANGELES /PRNewswire/ — The Los Angeles Film School kicks off the year celebrating extraordinary alumni achievements with seven alumni credited on five Golden Globe-winning projects, which won a total of nine awards.

“These accolades are a phenomenal celebration of our alumni’s diverse talent and individual contributions to the industry,” said Jackie Otero, alumni relations manager for the L.A. Film School. “Our alumni continue to prove that the hands-on, industry-integrated curriculum we’ve developed provides students with the precise skills, network, and practical experience needed to transform their creative passion into professional success.”

The impressive roster of nominated projects spans multiple genres and mediums, including “The Bear,” “Wicked,” “Shogun,” “Monsters: The Lyle and Erik Menendez Story,” “Inside Out 2,” “A Complete Unknown,” “Dune Part Two,” “Moana 2,” “Hacks,” “Twisters,” and more. In total, L.A. Film School alumni garnered 43 nominations, with 19 individuals credited on 17 projects for this year’s Golden Globes. This achievement alone underscores the school’s comprehensive approach to entertainment education across film, television, animation, and sound production.

Alumni featured on works that received awards during yesterday’s ceremony include:

  • John Creed (recording arts, 2012) served as a dialogue editor on “Shogun,” which won the four awards it was nominated for, including best television series – drama.
  • Brice Bradley (film, 2008), gaffer, Yermin (Randy) Garcia (film, 2011), key grip, and Jamiel VanOver (film, 2010), first assistant camera, all served on “Hacks,” which took home two awards, including best television series – musical or comedy.
  • Mikaela Padilla (audio production, 2022) worked as a foley mixer on “Wicked,” which won for cinematic and box office achievement.
  • Devon Rush (film, 2016) was a matte painter on “The Bear,” which won an award for its lead actor performance.
  • Bernard Lipscomb (film, 2011) was credited as second assistant camera on “True Detective: Night Country,” which won an award for its lead actress performance.

This year’s class of winners for the 82nd Annual Golden Globes proves the Los Angeles Film School continues to demonstrate its commitment to nurturing creative talent that makes meaningful contributions to the global entertainment landscape.

For more information on The Los Angeles Film School or The Los Angeles Recording School, visit lafilm.edu.

About The Los Angeles Film School
The Los Angeles Film School is an accredited higher education institution located in the heart of Hollywood. The school has served the community and its students since 1999 and offers entertainment-focused Bachelor of Science degrees in Animation, Audio Production, Digital Filmmaking, Entertainment Business, Film Production, Graphic Design, Media Communications, Music Production and Writing for Film & TV; and Associate of Science degrees in Audio Production, Music Production, and Film. The campus facilities include the historic RCA Building at 6363 Sunset Boulevard and the studios at 6690 Sunset Boulevard, where students have access to industry-standard equipment, editing labs, dub stages and recording studios.

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Los Angeles Film School 

The school’s faculty of industry professionals have earned credits on major motion pictures, video games and music recordings. Numerous alumni have received awards at film festivals worldwide, engineered multi-platinum selling albums, and some credits include GRAMMY and Oscar nominations and wins. The school is a VA-approved institution and accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

For more information about The Los Angeles Film School, please visit www.lafilm.edu or call 323.860.0789.

SOURCE The Los Angeles Film School


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