Automotive
Nissan “New Frontiers” is inspiration for college athletes to build their personal brand
Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture into Name, Image, Likeness (NIL) with intentionality and purpose.
Last Updated on July 30, 2024 by Daily News Staff
- Nissan opens “New Frontiers” with conversations from Heisman House veterans
- The three-part video series is available at NissanUSA.com (New Frontiers: Building Your Athlete Brand | Nissan USA)
- The latest Heisman Trophy winner, college football’s Bryce Young, joins Tim Tebow, Devonta Smith, Baker Mayfield, Carson Palmer and Derrick Henry in the series, as well as Craig Young, Bryce’s dad
NASHVILLE, Tenn. – Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture into Name, Image, Likeness (NIL) with intentionality and purpose.
“In this moment of NIL, college athletes can define “who” they are, which can matter as much as their athletic performance, when it comes to partnership opportunities,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan U.S. “Nissan has been deeply centered in college sports for many years. This program is a natural extension of our support for colleges and collegiate athletics with something that we know quite a lot about: brand building.”
The three-part video series is the first content that will be developed for “New Fronters.” The content includes conversations around brand building for the long-term, making service and inspiration count both on and off the field, and putting the team first.
New Frontiers Episode 1 – Aim to Inspire:
New Frontiers Episode 2 – Find Your Cause:
New Frontiers Episode 3 – Put Team First:
Longer-form content for Nissan’s “New Frontiers” is on the horizon for this winter.
For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
About the Heisman Trophy Trust
The Heisman Memorial Trophy annually recognizes the outstanding college football player in the United States. Winners epitomize great ability combined with diligence, perseverance, and hard work. The Heisman Trophy Trust ensures the continuation and integrity of this award. The Trust, furthermore, has a charitable mission to support amateur athletes and to provide greater opportunities to the youth of our country. Our goal through these charitable endeavors is for The Heisman Trophy to symbolize the fostering of a sense of community responsibility and service to our youth, especially those disadvantaged or with special needs.
Source: Nissan
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Automotive
Set Yourself Up for Safe Winter Driving
Set yourself up for safe winter driving with these essential tips: switch to winter tires, check air pressure, protect off-season wheels, and maintain tread depth. Learn how to prepare your car for snow and ice so you can drive with confidence all season.
Set Yourself Up for Safe Winter Driving
(Family Features) Waiting for the first snow or ice storm to hit puts you and your tires behind the curve when it comes time to get behind the wheel. Preparing your vehicle and brushing up on smart winter driving tips helps ensure you arrive at your destination safely, no matter the weather. Consider Winter Tires When temperatures drop below 45 F, winter tires maintain flexibility and road grip, contrary to all-season tires that don’t perform as well in these conditions. Winter tires are designed for better traction and stopping power in ice, slush and snow. Change Out Seasonal Wheels and Rims Swapping summer or all-season tires for winter ones will ensure your vehicle has the best traction possible, but that’s just part of the story. Slippery, wet and icy roads mean vehicles tend to skid and lose control, striking curbs and other objects that scratch, dent and scuff. Snow and winter wheels are a smart way to protect summer rims from snow, ice and road-clearing chemicals like salt. Protect Offseason Tires It’s important to protect your offseason tires from below freezing temperatures, sunlight, moisture and other harsh weather conditions. Consider Discount Tire’s Tire Hotel service, available at select locations, where stores help preserve the condition of tires, handling tire rotations, inspections and maintenance when it’s time to change the winter tires back. Maintain Target Air Pressure The impact changing temperatures have on your tire pressure can create numerous issues, including poor handling, worse gas mileage, excessive wear and overloading. Prevent problems by checking your air pressure at least once a month when your tires are cool and before any long trip. For every 10 F in ambient temperature change, tire air pressure changes 1 PSI (pound per square inch). That means you need to check your tires more frequently as temperatures fluctuate and settle into lower winter levels. Check Tread Depth Regularly Your vehicle’s tread depth plays a vital role in traction, which can affect your safety while driving in winter conditions. To ensure you have ample tread, stick a penny upside-down in a tread groove. It’s time to replace if Lincoln’s head is visible. You can also visit your local Discount Tire store for a free tire safety check. Practice Good Tire Maintenance Taking care of your tires ensures you get the longest life and best wear. Most experts recommend rotating your tires every 6,000 miles. Knowing the age of your tires, which can be found by looking at the DOT number stamped on their sidewalls, is important since tire rubber becomes harder and more brittle as it ages, increasing the risk of failure. Choose Tires Wisely Selecting the tires that are best suited for where you drive, how you drive and what you drive helps protect you and your passengers, ensuring your vehicle is prepared for winter weather. When shopping, consider using an online tire guide like Treadwell, which provides personalized recommendations on the best tires for your driving needs. Find the tool online at DiscountTire.com/Treadwell. Photo courtesy of ShutterstockThe Legacy of the Datsun 510: How a Game-Changing Car Helped Nissan Conquer the US MarketLink: https://stmdailynews.com/the-legacy-of-the-datsun-510-how-a-game-changing-car-helped-nissan-conquer-the-us-market/
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Last Updated on December 8, 2025 by Daily News Staff
Prep Your Vehicle for Safe Winter Travel
(Family Features) While snow may be one of the highlights of winter, wet roads and ice can make for dangerous driving conditions. Cold temperatures and slick roads can wreak havoc on vehicles, making even a short commute across town a hazardous trip.
Before you step into the driver’s seat this winter, pay special attention to the safety of your vehicle and consider these tips from the experts at your local Discount Tire to ensure you’re ready to hit the road.
Install Winter Tires
Built for the cold and designed for better traction in winter conditions when temperatures drop below 45 F, winter tires can provide better traction on slippery, wet and icy roads, which can lead to striking curbs and other objects that scratch, dent and scuff wheels. Changing wheels and tires each season can ensure you have the best traction possible and protect summer or all-season wheels from the harsh effects of snow, ice and road-clearing chemicals like salt.
Keep Traction on Winter Roads
Tread depth determines a vehicle’s safe stopping distance, which is vital during winter weather when all-season tires can take an average of 110 feet to stop at 30 miles per hour compared to 81 feet in the same conditions for winter tires. You can check the tread depth by sticking a penny upside-down in a tread groove – it’s time to replace your tires if President Lincoln’s head is visible.
Check Tire Pressure
Tires lose air due to impacts and pressure of bumps and turns. Colder temperatures can also impact air pressure. For every 10-degree drop in ambient temperature, tires lose one pound of pressure (PSI). At least once a month, especially before long trips, check the pressure in your tires or stop by a Discount Tire location. Low pressure can lead to poor handling and gas mileage, excessive wear and overloading. Keep a tire pressure gauge in your vehicle to ensure each tire is filled to the manufacturer’s recommended inflation level and add air as necessary.
Update Your Wiper Blades
In cold and icy winter weather, wiper blades can stiffen and become damaged. While your wiper blades’ lifespan will vary based on where you live and the weather you deal with, experts recommend replacing them every six months. If your wiper blades squeak or leave streaks on your windshield, it’s time to replace them.
Know the Age of Your Tires
The older a tire, the higher its risk for failure. As tires age, the rubber becomes harder and brittle, losing elasticity and strength. Check the DOT number stamped on your tires’ sidewalls to see if it’s time for replacement. If you’re not sure what tires are right for your vehicle, a tool like Treadwell allows you to easily input vehicle information and driving habits to receive a personalized recommendation.
Rotate Tires Often
Regular tire rotations help ensure proper traction. Tires should be rotated every 6,000 miles, or earlier if uneven wear develops. One easy way to remember: Have your tires rotated every other time you have your oil changed.
Check for a Spare Tire
Many newer vehicles have replaced spare tires with tire inflation kits that include puncture-coating sealants and air compressors or run-flat tires. Check to see what your vehicle has and consider adding a roadside assistance plan in case you experience any issues during inclement weather.
To locate a store near you, or search for winter tires specific to your vehicle and driving habits, visit discounttire.com, where you can save up to 30% on wait times in-store, or use the mobile app.
Photo courtesy of Shutterstock
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STM Blog
End of an Era for a famous SoCal Car Dealership
The legendary Cal Worthington car dealership chain has closed its final location in Long Beach, ending a 70-year run. Discover the story behind the iconic “dog Spot” commercials and the West Coast automotive pioneer who changed car advertising forever.
Last Updated on November 23, 2025 by Daily News Staff
From early childhood to adulthood, I vividly remember the catchy jingle that echoed through our house whenever Cal Worthington’s Dealerships commercials aired during news breaks, sporting events, and our favorite television shows.
Sadly, that era has come to an end. The legendary dealership, which once peaked at twenty-seven locations across the Western states, has closed its last remaining location in Long Beach, California.
The dealership had a remarkable seventy-year run. However, after Cal Worthington’s passing nearly a decade ago, it struggled to find its financial footing. According to Nick Worthington, Cal’s grandson, the iconic business faced numerous challenges that ultimately led to this closure.
Calvin Coolidge Worthington (November 27, 1920 – September 8, 2013) was a well-known American car dealer, celebrated especially on the West Coast of the United States. He gained fame through his eccentric radio and television advertisements for his Worthington Dealership Group, a car dealership chain that extended across the western and southwestern U.S. at its peak.
Cal Worthington’s advertisements were unique and memorable, often starting with the announcement, “Here’s Cal Worthington and his dog Spot!”—though “Spot” was never actually a dog. Instead, “Spot” could be anything from a tiger, a seal, an elephant, a chimpanzee, to a bear. In one particularly notable ad, “Spot” was a hippopotamus, which Worthington rode during the commercial. Occasionally, “Spot” even took the form of a vehicle, such as an airplane on whose wings Worthington would be seen standing while airborne. “Spot” was officially retired in the mid-1980s, but was occasionally mentioned in later commercials, maintaining the legacy of the unconventional mascot.
According to a 1990 profile published in the Sacramento Bee, Worthington grossed $316.8 million in 1988, making him the largest single owner of a car dealership chain at that time. His dedicated advertising agency, aptly named Spot Advertising, had only Worthington as its client and spent a staggering $15 million on commercials, more than any other auto dealer at the time.
Cal Worthington sold automobiles from 1945 until his passing in 2013 and owned an impressive 24,000-acre (9,700 ha; 38 sq mi) ranch located in Orland, California, north of Sacramento. His legendary marketing tactics and the persona of “Spot” have left an indelible mark on the car dealership industry and television advertising.
With the closure of the last Worthington dealership, an iconic chapter in automotive retail history and television advertising has come to an end, leaving behind fond memories and an enduring legacy.
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