Community
SKITTLES® HELPS PEOPLE “SEE THE RAINBOW” BY HIGHLIGHTING DYNAMIC GROUPS WITHIN THE LGBTQ+ COMMUNITY THIS PRIDE
SKITTLES puts the spotlight on community in collaboration with GLAAD, supports local LGBTQ+ interest groups across the U.S.
Last Updated on August 20, 2024 by Daily News Staff
NEWARK, N.J. /PRNewswire/ — Today, SKITTLES® is kicking off its annual Pride celebration by spotlighting the many interests, talents and hobbies within the LGBTQ+ community. Whether it’s a passion for pickleball, or yearning for yoga, SKITTLES is amplifying the importance of finding your community – because when you find your community, your colors shine.
The brand also believes in uplifting the LGBTQ+ community and supporting those looking to find camaraderie with individuals who have similar interests. SKITTLES partnered with community-building platform, Meetup, to create the “SKITTLES LGBTQ+ Directory, powered by Meetup.” The directory consists of a wide range of LGBTQ+ groups, events, resources and more to help future friends across the country find their community. This simple to navigate landing page will help like-minded gamers, pickleball players, yogis, bookworms, birders and much more find their local community groups and events – all year-round.
SKITTLES has also released its annual limited-edition 2024 Pride pack, which celebrates the message of community. The pack was designed in partnership with female & minority-owned production company, NERD Productions and their talented LGBTQ+ artists, to illustrate the dynamic individuals and diverse groups that make up the LGBTQ+ community. For the fifth year in a row, SKITTLES will donate $1 per every Pride pack sold (up to $100,000) to GLAAD in support of its ongoing efforts to work through media to increase visibility for the LGBTQ+ community. The pack release will be followed by a year of celebrations of local groups and communities that help fans “See the Rainbow.”
“We know the LGBTQ+ community is one that is comprised of strong, dynamic individuals with a wide array of interests and passions,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Our SKITTLES Pride pack and community celebrations are intended to inspire moments of everyday happiness by celebrating the LGBTQ+ community in a way that lets all unique colors shine.”
Designed with the colors of SKITTLES’ signature rainbow and with inspiration from inclusive Pride flags, the Pride pack features symbols of community, friendship, and several micro-LGBTQ+ communities as part of SKITTLES’ full year program – including roller derby, filmmaking and videography, marching bands and more.
As a show of on-going support for the LGBTQ+ community beyond June, SKITTLES is sponsoring five local LGBTQ+ communities across the United States to help shine a light on their organizations, members and how being a part of the community has helped them “See The Rainbow.” The five colorful groups include:
- The Queer Big Apple Corps: New York City’s premiere symphonic and marching band that provides adults within the LGBTQ+ community and allies with a supportive and friendly environment for musical and artistic expression.
- Reeling Film Festival: The Chicago LGBTQ+ International Film Festival recognizes the important contributions that LGBTQ+ filmmakers have made to society, shines a light on the community’s struggles, and uplifts the community’s history.
- Urban Bird Collective: Birdwatchers and stewards of nature, the Minneapolis-based group creates safe spaces that center BIPOC and LGBTQ+ communities to enjoy the natural environment while building birdwatching skills.
- Bay Area Derby: An LGBTQ+ friendly Bay Area derby league whose mission includes providing inclusive amateur athletic entertainment and competitive roller derby at all levels.
- Las Vegas Gaymers: Las Vegas’ premiere gaming group that focuses on providing a safe community for queer and LGBTQ+ gamers.
GLAAD and SKITTLES are also coming together for a Pride Month Donor Matching Campaign, where GLAAD donors can receive a limited-edition hip pack featuring the signature 2024 SKITTLES Pride pack design. SKITTLES will match all donations up to $25,000 – the first 500 donors to make a matched gift of $75 or more to the matching campaign will receive the hip pack filled with SKITTLES and patches to personalize their hip pack.
“2024 is our fifth year partnering with SKITTLES, and we are thrilled by their unwavering support of the LGBTQ community,” said Raymond Dooley, VP of Marketing at GLAAD. “Here at GLAAD, we are proud to help the brand create connections for everyone this Pride, and always.”
While the SKITTLES Pride packs will only be on shelf for a limited time this summer, SKITTLES will continue celebrating the LGBTQ+ community past Pride month in June. For more information about SKITTLES Pride initiatives, including the various partnerships and spotlights of our five community groups, visit Skittles.com/PRIDE or follow SKITTLES on Facebook, Twitter, Instagram and TikTok.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
ABOUT GLAAD
GLAAD is the world’s largest LGBTQ media advocacy organization working to protect all that has been accomplished in LGBTQ representation in media, while leading the charge to create a world where everyone can live the life they love. GLAAD tackles tough issues and provokes dialogue that leads to cultural change through increased media accountability, corporate engagement initiatives, and advocacy programs that help to ensure 100% inclusion and acceptance of the LGBTQ community.
ABOUT MEETUP
Meetup is an online event platform with the mission of fostering authentic human connection through shared experiences. Since 2002, Meetup has facilitated the creation and discovery of high-quality events and engaged local communities. Today, Meetup is home to 60 million members and 330,000 groups spanning 10,000 cities in 193 countries worldwide. Learn more at https://www.meetup.com/.
SOURCE Mars, Incorporated
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Community
ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
School Zone Safety: A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.

ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
(Feature Impact) A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.
To make sure no parent worries about their child getting to school safely, the California Office of Traffic Safety (OTS) and Caltrans are encouraging drivers, pedestrians and bicyclists to remember their “ABCs” on every trip: stay Alert for Bicyclists and watch for and yield to Children crossing the street.
With students in school and traffic patterns changing, consider these tips so students arrive to and from class safely:
Drivers
Because children outside of vehicles do not have the same protections as drivers and passengers, drivers have an outsized role to protect people walking, biking and rolling.
- Take your time and be patient.
- Always follow the speed limit.
- Use extra caution at crosswalks and intersections, especially if you notice children nearby.
- Don’t drive distracted – even a quick glance at your phone can have tragic consequences.
- Never drive while impaired.
- Adjust your driving to the conditions and use extra caution in rain, fog and darkness.
- If you see a bicyclist ahead, wait until it’s safe to pass and give them at least 3 feet of space when you do.
Pedestrians
Pedestrians have an important role in their own safety, particularly in school zones and crosswalks where children and other people may be present.
- Use sidewalks when available. If there are no sidewalks, walk facing traffic so you can see drivers and they can see you.
- Avoid crossing outside of crosswalks. If there is a signalized crosswalk or marked crosswalk, use it.
- Before crossing the street, look both ways. If there are any stopped or turning cars, try to make eye contact with the drivers before crossing so you know they see you.
- If you’re walking after dark or when visibility is poor, make yourself visible by wearing something bright or reflective and shining a light.
- Stay alert – don’t wear headphones or use your phone while crossing the street or walking across a busy road.
Bicyclists
Bicyclists can help protect themselves by staying alert and visible, especially in areas where traffic, pedestrians and young students may be present.
- When possible, plan your route along bike paths or roads with dedicated bike lanes away from vehicle traffic.
- Equip your bicycle with lights and reflectors to be more visible to drivers and pedestrians.
- Wear a properly fitted helmet and bright clothing.
- Learn cyclist hand signals to communicate when you’re turning, slowing or stopping.
- Stay aware of drivers and always yield to pedestrians.
To learn more and join the movement, visit GoSafelyCA.org.
E-Bike Safety Tips
With more young people using e-bikes than ever before, it’s important that riders and their parents or guardians understand the risks involved and make smart, safe choices.
Since e-bikes can travel at faster speeds than traditional bicycles, they pose greater risk for serious injury or death in the event of a crash. Class 1 and 2 e-bikes can both travel at up to 20 mph unassisted, while Class 3 e-bikes can go as fast as 28 mph unassisted.
E-bike rules vary based on the top unassisted speed, but parents and guardians should follow these tips for e-bikes:
- Many local ordinances and state laws restrict e-bike use for minors or require special licensing.
- Helmets are required for riders under age 18 for Class 1-2 e-bikes and all riders on Class 3 e-bikes, regardless of age.
- You must be 16 years or older to ride a Class 3 e-bike.
- Never ride e-bikes that don’t have pedals as they could be considered e-motos and not legally permitted on roads.
- Ride in bike lanes or on legal paths, avoiding roads with traffic when possible.
- Be as predictable as possible and use caution when making turns, crossing streets or riding in conditions with poor visibility.
E-bike rules may vary by state and regionally. Contact local law enforcement regarding local laws.
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child education
When School’s Out, Community Steps In
Community: The joy of being a kid on summer vacation offers a time to explore with your friends, discover new things about the world and yourself and recharge for a few months before heading back to school in the fall. However, for millions of families, the end of the school year also marks the beginning of a stressful season filled with tough choices, as children can fall behind in the months away from the classroom.

(Feature Impact) The joy of being a kid on summer vacation offers a time to explore with your friends, discover new things about the world and yourself and recharge for a few months before heading back to school in the fall. However, for millions of families, the end of the school year also marks the beginning of a stressful season filled with tough choices, as children can fall behind in the months away from the classroom.
The summer gap begins when the school doors close and many children lose access to the daily routines, educational support and dependable nutrition that help them thrive. For families already juggling tight budgets and demanding schedules, summer can quickly become a season of added pressure and stress.
Summer learning loss – or the decline in academic skills and learning during the school break – can have a lasting impact on academic outcomes. Studies show over the summer, students can forget 20-30% of what they learned during the school year. Without the right support, students often start the new school year playing catchup, which can cause them to fall further behind.
Summer can also intensify food insecurity. Of the more than 22 million kids who rely on free or reduced-priced school meals, many lose access to these vital programs over the summer. When those meals disappear, families must stretch already limited budgets to cover up to 10 additional meals a week per child. In fact, recent United Way Worldwide data from 211 – the free 24/7 helpline that connects people with local resources – identified food access as one of the most pressing needs facing millions of families nationwide.
These overlapping pressures fall especially hard on millions of working families living paycheck to paycheck, including ALICE (Asset Limited, Income Constrained, Employed) households. They earn above the federal poverty level but still struggle to afford basic expenses like housing, medicine, food and transportation.
Addressing the summer gap requires a community-wide approach and solutions that meet hardworking families where they are. For example, United Way Community Schools are community-based hubs that bring together schools, social services agencies, volunteers and other community partners to provide students and families with essential support like tutoring, food access and health and wellness resources.
Families also need easy, practical, daily tips and local resources to make ends meet and help their kids stay on track.
Learning that Fits Your Day
For busy families, low- or no-cost learning moments that fit into packed schedules can make a real difference. Many communities and nonprofits offer dedicated programs to keep children active and learning during the summer, such as:
- Summer art classes, creative writing workshops and digital literacy tutoring at local libraries
- Free monthly book deliveries and reading challenges through Dolly Parton’s Imagination Library – a United Way partner – or book exchanges at Little Free Libraries in high-traffic areas
- Gardening classes, nature appreciation classes and swim lessons through local parks and recreation departments
- Free weekly youth workshops offered by many public museums, zoos and botanical gardens
- Free virtual museum field trips through institutions like the Smithsonian and NASA Glenn Research Center
- Free online courses in topics ranging from coding to art or language learning
Accessing Your Community’s Food Network
Families shouldn’t have to choose between nutritious food and other essentials. Help is available to ensure kids have the nutrition needed to thrive over the summer. While resources vary by community, examples include:
- Youth-serving organizations serving as open summer meal sites, offering free breakfast and lunch to kids and teens
- City parks departments offering daily meal stations
- School districts offering summer meal programs; food delivery may be an option
- Local places of worship hosting open-door meal programs or distributing weekend grocery bags for families
For those looking to make a difference this summer, consider lending a hand to help children and families. Volunteering is a rewarding way to give back to your community. Whether it’s mentoring, serving meals, reading with students or supporting local programs, even a small time investment can make a lasting impact. After all, when families thrive, communities thrive.
To learn more about childhood summer learning programs, food initiatives and ways to support your community, visit unitedway.org.
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Community
StarKist® and Feed the Children Team Up Again to Help Put Child Hunger to Bed™
StarKist and Feed the Children are expanding the Put Child Hunger to Bed campaign (May 1–Sept 30, 2026), donating up to 100,000 pouches and matching up to $100,000 in donations.
Child hunger isn’t an abstract issue—it’s a daily reality for families in communities across the U.S. That’s why StarKist® is renewing its long-running partnership with Feed the Children through the Put Child Hunger to Bed™ campaign, turning simple, everyday actions into tangible support for kids who need it most.

Announced April 30, 2026, the campaign runs May 1 through September 30, 2026, and gives consumers two straightforward ways to participate: buy a product many already keep in their pantry, or donate directly online. Either way, the goal is the same—help more children and families access nutritious food and essential resources.
Two ways everyday choices can make an impact
StarKist is inviting shoppers to join the movement with built-in giving tied to routine purchases:
- Buy a tuna pouch, give a pouch: For every StarKist tuna pouch purchased, StarKist will donate one pouch to Feed the Children, up to 100,000 pouches.
- Donate online, double the impact: StarKist will match consumer donations dollar-for-dollar, up to $100,000, when donations are made through the campaign site.
Consumers can learn more or donate directly at StarKist.com/feedthechildren.

A partnership with more than 15 years behind it
StarKist and Feed the Children aren’t new collaborators. According to StarKist, the organizations have worked together for more than 15 years, combining product donations and financial contributions to support children and families experiencing hunger and hardship.
Michael Merritt Jr., Vice President and Head of Marketing & Innovation at StarKist, said the campaign is designed to make participation easy and meaningful—so consumers can be part of the solution through actions that fit naturally into everyday life.
Feed the Children also emphasized the broader impact: when families have reliable access to food and essentials, it doesn’t just help them get through today—it supports children’s development and future opportunities.

Jax joins the campaign to amplify awareness
To help bring the message to more families and communities, StarKist is partnering with a group of creators and advocates, including musician and mom Jax (@jax), who has 14.7 million TikTok followers and is known for uplifting, relatable content.
Jax shared that becoming a mom has deepened her perspective on food insecurity—and that no child should have to wonder where their next meal is coming from. As part of the collaboration, she’s also teaming up with Charlie The Tuna® for a new jingle tied to the campaign.
More voices joining the movement
Alongside Jax, StarKist is working with additional creators to encourage participation and share practical ways to support families:
- Becca Kufrin (@bkoof) – TV personality and mom
- Kit Hoover (@kithoover) – TV host
- Marina Chaparro (@nutrichicos) – Registered pediatric dietitian
- Samantha Busch (@samanthabusch) – Lifestyle influencer and philanthropist
The mix of entertainment, family lifestyle, and nutrition voices is intentional: the campaign is built to meet people where they already are—online, in stores, and in daily routines.

Why tuna pouches are the campaign’s centerpiece
StarKist is centering the campaign around its tuna pouches because they’re designed for convenience and nutrition—ready-to-eat, fully cooked, and available in more than 20 varieties. The company notes that each pouch delivers 12 grams or more of protein, making it an easy option for quick lunches, snacks, or on-the-go meals.
The bigger idea: when a product is already part of a household routine, tying it to giving can help scale impact—turning a small choice into support for families facing food insecurity.
How to get involved
If you want to participate between May 1 and September 30, 2026, you can:
- Purchase any StarKist tuna pouch (any size, type, or flavor) at your local grocery store or retailer
- Visit StarKist.com/feedthechildren to learn more or donate (with matching available up to the campaign limit)
Together, StarKist and Feed the Children say they’re working toward a shared goal: helping ensure kids can focus on growing, learning, and dreaming—rather than worrying about their next meal.
About the organizations
- StarKist Co. is a socially responsible company focused on convenient, nutritious proteins, known for its single-serve pouch products and its longtime mascot, Charlie The Tuna®.
- Feed the Children is a global nonprofit working to end childhood hunger in the U.S. and around the world by providing food, essentials, and opportunities to children and families.
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