Sports
US Weight Appointed as the Official U.S. Distributor of adidas Fitness Accessories
EVANSVILLE, Ind. /PRNewswire/ — Escalade, Incorporated (Nasdaq: ESCA) a leading manufacturer and distributor of sporting goods, recreation equipment, and fitness equipment, is proud to announce a new partnership for its US Weight subsidiary as the official U.S. distributor of adidas Fitness accessories. This exciting addition bolsters US Weight’s growing portfolio of fitness brands, which already includes industry leaders Lifeline Fitness, US Weight, and The Step.
The strategic partnership with RFE International, the global licensee of adidas home fitness, training, yoga, recovery and strength accessory products, positions US Weight at the forefront of the fitness market, delivering adidas’ cutting-edge fitness accessories to a wider audience in the U.S. market. The adidas Fitness range includes innovative gear designed for both professional athletes and fitness enthusiasts.
“We are excited to add adidas Fitness to our robust lineup of fitness brands,” said Bob Guinn, General Manager of US Weight. “This partnership represents a significant milestone for us as we continue to expand our offerings in the fitness category. adidas is a globally recognized brand synonymous with excellence, and we are excited to bring their high-quality fitness products to U.S. consumers.”
“US Weight’s addition to our family of global distribution partners is a very exciting one for RFE International and we’re thrilled to appoint them as our new U.S. distributor with responsibility across our adidas Accessories portfolio,” said Craig Hoskins, NAM General Manager of RFE International.
“Not only do we see US Weight as a key strategic partner for the development and expansion of our adidas Training accessories product line, together with the full resources of Escalade Inc. we’re exceptionally confident in their focus and determination to support and service the US consumer through their deep network of retail partnerships.”
“Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we’re confident that this partnership will enhance the experience for our US customers; retailers and end-users alike.”
“With exciting new product development and a trusted partner in US Weight, we look forward to ensuring adidas is the go-to accessories brand for all sports and fitness enthusiasts across the U.S. for years to come.”
With a growing demand for premium fitness products, US Weight is committed to delivering innovative, reliable, and top-tier solutions to fitness enthusiasts nationwide. The addition of adidas Fitness also aligns with Escalade’s mission to offer world-class products that inspire active and healthy lifestyles.
The distribution of adidas Fitness products will begin immediately, with products available through select retail partners, fitness specialty stores, and online by January of 2025.
About US Weight
US Weight is a leading manufacturer of fitness weight sets, aerobic steps, umbrella bases, canopy weights, crowd control products, and tractor wheel weights, all made domestically. Established in 1996 and based in Olney, Illinois, US Weight is a trusted name across the fitness, safety, and outdoor industries. For more details, please contact Allison McDonald at [email protected].
About Escalade
Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends and create lasting memories. Leaders in our respective categories, Escalade’s brands include Brunswick Billiards®; STIGA®table tennis; Accudart®; RAVE Sports® water recreation; Victory Tailgate® custom games; Onix® Pickleball; Goalrilla™ basketball; Lifeline® fitness; Woodplay® playsets; and Bear® Archery. Escalade’s products are available online and at leading retailers nationwide. For more information about Escalade’s many brands, history, financials, and governance please visit www.escaladeinc.com.
About RFE
Founded in 2001, RFE International is a global sports and fitness company specializing in the design, manufacture, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets.
With a distribution network covering more than sixty countries worldwide, our market leading product lines are designed and developed under some of the top brands within the world of sports and fitness today, including adidas, Reebok and Dynamax Fitness.
Our extensive range of equipment ranges from the small, portable accessories such as gloves, recovery supports and compression, jump ropes and yoga mats, to the larger strength and cardiovascular equipment including treadmills, bikes and workout benches.
We aim to deliver world class performance to our distribution, retail and commercial partners by offering unique, high-quality products, efficient customer service, and impactful marketing initiatives to drive sales.
For more information about RFE’s many brands, history, product catalogs and sustainability guidelines please visit www.rfeinternational.com
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in
Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
SOURCE Escalade, Incorporated
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Lifestyle
Cycling can make seniors healthier and more independent − here’s how to design bikes and networks that meet their needs
Seniors are increasingly interested in cycling. Research identifies senior-friendly bike designs and infrastructure improvement needs to enhance physical activity and independence among older adults.
Most senior citizens get around in their daily lives by driving, walking or using public buses and subways. But many people in their 60s and 70s could potentially be interested in other options, such as cycling. At a time when cycling is growing in the U.S. and the overall population is aging, seniors’ preferences for bike designs and bike networks are very relevant.
Older people may have concerns about riding a two-wheeled bike if they are afraid of falling – a risk that increases with age and causes many seniors to become less active. Many cities and communities are working to create safer bike networks, but these are designed for young, physically fit bikers, who are less afraid to bike near cars and don’t need an occasional bathroom break.
Some seniors live in assisted living complexes or memory care facilities that have roads, sidewalks and paths for residents pushing walkers. However, these complexes don’t usually have bike storage rooms, bike loops or safe bike pathways to local parks and stores.
I am a researcher in architecture – with a focus on environment and behavior – and a senior, and I have studied bikes and bike networks for over 43 years. In my latest project, I worked with Seth Gale, a behavioral neurologist; Linda Mazie, a health and wellness coach who works with seniors; and Heidi Savage, a fitness director who also works with seniors, to learn from older people what kinds of bicycles and bike networks would help them stay active and independent through cycling. https://www.youtube.com/embed/vrrzFnzYUXI?wmode=transparent&start=0 In the Netherlands, where many people of all ages routinely ride bikes, local officials take a tour with older riders to identify spots that seniors find particularly unsafe on their route.
We found that a majority of the seniors whom we surveyed and who test-rode three bikes preferred a three-wheeled adult tricycle or a two-seat model that lets riders sit side by side. For infrastructure, their key requirements included bike loops, separation from cars and nearby bathrooms.
Benefits of biking for seniors
Many older people in the U.S. don’t get enough physical activity for healthy aging. A 2016 study by the Centers for Disease Control and Prevention found that more than one-fourth of all adults over 50 did not engage in any physical activity outside of work. This share increased with age and was higher among people with chronic diseases such as cancer, diabetes and depression. Inactivity was significantly higher among women than men, and among Black and Hispanic seniors compared with white seniors.
Biking provides many health benefits, including cardiovascular exercise, stronger muscles, better coordination and lower stress levels. It also offers benefits that are particularly relevant for seniors. For example, one study found that cycling for at least one hour per week significantly improved older people’s balance, potentially making them less vulnerable to falls.
There also are findings suggesting that exercise may help slow the progression of Alzheimer’s disease. For example, one study showed that when mice exercised on a wheel, their muscles produced irisin, a hormone that supports cognitive function. The irisin passed into their brain, improving memory and spatial awareness.
Senior-friendly bikes
For our study, we distributed surveys with pictures of senior-friendly bikes and questions about bike networks to 178 seniors in four senior communities in Massachusetts and New Hampshire. Participants ranked the pictures according to how well they liked the various bike designs and offered more comments while seeing the pictures on a large screen.
We also borrowed three senior-friendly bikes made by Van Raam, a Dutch company that designs bikes for a wide range of special needs. These models included:
- A three-wheeled bike for side-by-side riders who each have handlebars and who can pedal together while one steers.
- An adult tricycle with a back rest and low center of gravity.
- A two-wheeled bike with a low center bar that makes it easy to step through when getting on or off.
Fifty seniors at RiverWoods-Exeter, a senior living complex in New Hampshire, and Fox Hill Village, an independent living community for seniors in Westwood, Massachusetts, were invited to test-ride the three models and complete a survey about their experiences.
Designing bike networks for older riders
Based on photos, participants were most enthusiastic about the adult tricycle and also were interested in the two-seat three-wheeler. Adult tricycles are harder to pedal than bikes with two wheels, and rounding corners involves turning the handlebars without leaning, so these models have a learning curve. However, they offer stability, which clearly was important to the people in our study.
Among seniors who did test rides, the most popular model was the single-seat three-wheeled bike. Unlike a low recumbent bicycle, this bike’s seat is about as high as a chair, and unlike an adult tricycle, it has a back rest.
Participants’ second choice was the three-wheeled two-seater bike, which has seats with backs, arm rests and seat belts. Fewer participants were willing to test-ride the two-wheeled regular bike with a low center bar; those who tried it were already comfortable riding two-wheeled bikes.
Comments were enthusiastic, especially for the two-seater bike. Seniors wrote, “I like the social aspect and teamwork”; “I see this as an asset to our community”; and, simply, “Awesome!!!”
Some noted that the two-seater could work for seniors who were caregivers for their spouses. One husband wrote, “This would be great to ride with my wife, who hasn’t ridden a bike for 50 years.”
In response to survey questions about the most important features of a senior-friendly bike network, participants said they wanted to be able to bike for 30 minutes at a stretch, ride twice a week and have a bathroom available.
For a network added to their assisted living complexes, they wanted a cycling loop on-site; a route to a destination outside the complex; a smooth, flat riding surface with grass shoulders; and picnic tables and water nearby. Participants felt that cars traveled too fast in their residential complexes, so they wanted to ride on separated paths rather than on existing roads.
Our findings echo other studies that have shown that senior cyclists want to ride in protected bike lanes or separate paved paths, rather than in street traffic. Because many seniors have limited vision, another feature that can make bike paths safer for them is light-colored demarcation strips at the edges of the path to help older riders avoid veering off the main cycle path, especially at night.
Pedaling ahead
Here are the key steps that I believe would be required to develop findings like ours into scalable bicycling programs for seniors in the U.S.
Some seniors might appreciate having classes to relearn how to ride a two-wheeled bike, or to ride with another person on a two-seater model. Assisted living complexes could install bike storage sheds and buy several senior-friendly bikes for residents to ride.
Protected bike lanes could be made more senior-friendly by building them level with the adjoining sidewalk, so that a third wheel could rest on the edge of the parallel sidewalk. Lanes optimized for senior riders would be continuous and have bicycle traffic signals, raised crosswalks and nearby public bathrooms with signs leading to them.
Routes could run from residential neighborhoods to destinations such as coffee shops, post offices, grocery and drugstores, and parks. Destinations could provide space to park and lock the bikes while riders shopped or had coffee.
The U.S. has an aging population, and seniors’ health is an important concern for seniors themselves, their caregivers and taxpayers. There is strong evidence that increased bicycle use by seniors could help many people live healthier and more independent lives well into their golden years.
Anne Lusk, Lecturer in Urban Agriculture, Boston University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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sports and fitness
Altea Ottawa, Canada’s Largest Premium Fitness and Wellness Club, opens its doors in Ottawa!
OTTAWA, ON. /CNW/ – Altea Ottawa is thrilled to announce its doors are now open to the public! Located at 1660 Carling Avenue, this impressive 129,000-square-foot flagship club sets a new standard in fitness, wellness, and community spaces in the national capital region.
Altea Ottawa redefines the fitness experience by offering a wide variety of boutique fitness classes, 6 indoor pickleball courts and premium wellness amenities.
It offers an extensive range of premium fitness and wellness offerings, including a one-of-a-kind Hot Yoga Studio, a theatre-style Cycle Studio, a Boxing Studio, a Fusion Studio offering Barre and Mat Pilates, two LF3 Functional Strength & HIIT Training Studios, a Reformer Pilates Studio, a Signature Studio offering multiple high-energy Strength, Metcon and HIIT formats, as well as an exclusive Women’s Only Fitness Suite and a Recovery Lounge. The club will expand in Spring 2025 with the opening of a state-of-the-art Aquatic Centre featuring a 25-metre lap pool, luxury hot tub, and children’s pool.
Additional highlights of the new Altea Ottawa include:
– Over 350 classes offered weekly across 9 Boutique Fiùtness Studios
– An impressive six-court indoor Pickleball Club
– Supervised on-site childcare
– Smoothie bar and full-service Starbucks
“We’ve been blown away by the public’s interest in Altea. We are excited to offer a premium fitness and wellness experience that is unique and unmatched,” said Jeff York, CEO of Altea Active. “Ottawa residents are clearly ready to embrace our purpose-driven spaces that seamlessly blend fitness, wellness, and community.”
Thousands of people have already signed up as Founding Members, and nearly 200 part-time and full-time employees have been hired to join the team at Altea Ottawa.
“We’ve built a strong team that is eager to deliver on our promise of delivering the best premium fitness and wellness experiences” continued York. “Because of the club’s size, amenities and unique blend of personal training and boutique fitness classes, we are able to offer personal trainers and fitness instructors stable full-time employment in one facility doing what they love- helping people. This opportunity is truly unique and will benefit our members and team tremendously as we build a team of bought-in, passionate and hardworking individuals.”
Altea Ottawa joins Altea’s portfolio of clubs across Canada, with existing locations in Winnipeg, Toronto, and Vancouver. Known for its commitment to creating welcoming and empowering spaces, Altea combines industry-leading fitness and wellness experiences with amenities that support social, family, and community well-being designed to drive value and convenience for Canadians.
For more information about Altea Ottawa and to join, visit http://www.alteaactive.com.
Related information:
- Altea Ottawa Announces Plans to Hire 200 Ahead of Launch for New Flagship Fitness and Wellness Club
- Premium fitness & wellness brand announces appointment of Jeff York as CEO of Altea
About Altea:
Founded by a team of fitness industry veterans, and quickly emerging as one of Canada’s premier health and wellness brands, Altea is changing the face of Canadian health and fitness by balancing the most important aspects of our lives – community, family, and mental, physical, and social well-being.
Altea currently features a state-of-the-art 80,000-square-foot facility in Winnipeg, Manitoba (opened November 2019), an 89,000-square-foot social wellness club in Toronto’s Liberty Village neighbourhood (opened March 2022), and a 43,000-square-foot location in Vancouver’s Mount Pleasant community (opened November 2023). In 2025, Altea is planning to open a new Avant by Altea location in Yorkville, featuring personalized results-driven concierge service and high-end amenities to all members. Visit alteaactive.com for more information.
SOURCE Altea Active
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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Senior Pickleball Report
Pickleball Kingdom Continues Tennessee Expansion to Knoxville
KNOXVILLE, Tenn. /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball entity in the world, announces its expansion into Knoxville, Tennessee. This state-of-the-art indoor pickleball facility will be led by franchisees Bappa Mukherji, Anjali Mukherji Doria, and Jake Doria, and will bring the renowned Pickleball Kingdom experience to one of Tennessee’s most energetic and fast-growing cities.
“Knoxville is the perfect place for Pickleball Kingdom to take root,” said Ace Rodrigues, Founder and CEO of Pickleball Kingdom. “Bappa, Anjali, and Jake share a passion for pickleball and building strong community connections. Their leadership and commitment to excellence will make this location a centerpiece for players in the region.”
Pickleball Kingdom is renowned for its cutting-edge facilities and welcoming community environment. This new Knoxville club joins Pickleball Kingdom’s growing presence in Tennessee, with additional locations already underway in Nashville, Hendersonville, Memphis, Chattanooga, and Murfreesboro, solidifying the state as a hub for premier indoor pickleball. Plans for the Knoxville facility include climate-controlled indoor courts, modern lounge spaces, and comprehensive programs for players of all ages and skill levels. While a specific site is still being finalized, the club promises to deliver an unparalleled player experience.
The new Knoxville facility will feature:
- State-of-the-Art Indoor Courts: Designed to optimize playing conditions, blending outdoor surfaces with an indoor setting for year-round play.
- Professional Coaching and Clinics: Customized for all skill levels, from beginners to seasoned players.
- Youth Programs: Introducing the next generation to pickleball through engaging activities.
- Leagues and Tournaments: Providing competitive opportunities for players to showcase their skills.
- Community-Focused Events: Bringing together local businesses and residents to foster connection and camaraderie.
“Pickleball is more than a sport – it’s a way to bring people together,” said Bappa Mukherji. Anjali Mukherji Doria added, “Our goal is to create a space where everyone feels welcome, whether they’re experienced players or picking up a paddle for the first time.” Jake Doria emphasized, “This club will be a hub for fun, fitness, and fostering new friendships in Knoxville.”
“We’re excited to collaborate with Bappa, Anjali, and Jake, whose dedication to excellence and community-building reflects the core values of Pickleball Kingdom,” said Rob Streett, COO of Pickleball Kingdom. “Their track record in fostering growth and their shared passion for pickleball will undoubtedly elevate the player experience and play a crucial role in our continued success and expansion.”
Anjali is the Executive Director of the Dava Foundation where she helps open and operate charities for rural hospitals. Additionally, she is the Chairman and President of Coffee Cares, a local nonprofit organization that helps relieve medical debt in Coffee County, Tennessee. With experience in franchise start-ups and organizing successful charity events, including a pickleball tournament for Utah’s youth, Anjali brings a wealth of expertise to the table.
Jake, a healthcare professional, has extensive business experience, and currently oversees provider enrollment and financial reporting. Jake’s passion for pickleball led him to create a non-profit pickleball tournament, with proceeds supporting youth suicide prevention. With a passion for pickleball and community engagement, he is determined to give back to the area and help Pickleball Kingdom become a staple in the community for years to come.
Opportunities for Franchisees
Pickleball Kingdom offers franchisees the highest industry AUV (average unit volume) per location, demonstrating the strength of its business model and the comprehensive support provided to franchise owners.
With the rapid growth of pickleball across the country, Pickleball Kingdom invites motivated individuals to explore franchise opportunities and join the movement that is sweeping the nation. For more information about franchise opportunities with Pickleball Kingdom, visit www.pickleballkingdom.com/franchise.
For the latest updates and information, visit the Knoxville, TN club page: https://pickleballkingdom.com/knoxville-tn/
Follow Pickleball Kingdom on social media: Facebook, Instagram, LinkedIn
SOURCE Pickleball Kingdom Franchising
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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