Food and Beverage
VINI JR. SADDLES-UP, WHILE JACK GREALISH HEADS TO JUNGLE IN LATEST PEPSI® CAMPAIGN
THE CAMPAIGN ENCOURAGES FOOTBALL FANS TO DITCH MIDWEEK ROUTINE FOR UEFA CHAMPIONS LEAGUE ACTION
- Campaign features two films with Pepsi ambassador Vini Jr. The first, unveiled today, features him as a cowboy transported into a traditional Telenovela scene and the second will see him taking on the role of a martial artist within the Chinese fiction genre, Wuxia
- In a separate standalone film, we witness Jack Grealish taking on a traditional gameshow challenge in the jungle
- Pepsi’s latest campaign – Football Always Wins – encourages fans to break their midweek monotony, that might include watching TV game shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead choose football enjoyment over everyday sameness.
LONDON /PRNewswire/ — Pepsi has launched its latest global football campaign, encouraging fans around the world to break their midweek routines to experience the enjoyment of UEFA Champions League football. Featuring ambassadors Jack Grealish and Vini Jr, the campaign sets out to show that “Football Always Wins” over other forms of entertainment.
n the set of films created for the campaign, Jack Grealish and Vini Jr. challenge fans to break with their midweek routines that might include watching TV Game Shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead embrace the opportunity to watch more sport. The global campaign coincides with Pepsi partnership with the UEFA Champions League.
In the first two entertaining films, Vini Jr. is transported into the Telenovela format popular across Latin America, donning a cowboy outfit for his role. The player rides a horse towards a potential romantic partner but, just as the two lock eyes, Vini Jr. decides to choose football and instead controls a ball on his chest. The film closes with Vini Jr. standing on his horse’s saddle, demonstrating that football should always win in a choice between soap opera and a match.
Whilst this epic competition can turn a routine Tuesday or Wednesday into the best moment of the week, Pepsi’s latest campaign recognises that fans around the world encounter habits and routines which might stop them from watching and enjoying midweek games.
Vini Jr. said, “When I was younger and growing up in Brazil, I clearly remember sprinting back from school as fast as I could to catch the start of European matches. I remember being glued to the screen, dreaming of one day playing on those pitches. Now I’m there, my goals and ambitions are always about taking my game to the next level. I want to score more goals, provide more assists, and be a decisive player in every competition”.
The second film, due to be released next week, will feature Vini Jr. transported into the Chinese fiction genre, Wuxia. Two martial artists are shown preparing to fight each other but are dramatically interrupted by Vini Jr., armed only with a football. Once again, Football Always Wins.
Vini Jr. continues, “Playing a martial artist in the new Pepsi campaign was amazing—it felt like stepping into a completely different world. But I have to say, the cowboy outfit was such an unexpected and fun look for me. As for what’s next? Who knows! Maybe I’ll get to be a superhero or even dive into the world of music”.
In a standalone film featuring Jack Grealish, we find him taking on a traditional gameshow challenge based in the jungle. The film opens with a group of contestants crawling in the mud in an attempt to find a giant ball to slot into a hole in the wall. Having struggled to complete the challenge, Jack Grealish appears from nowhere and kicks a football straight through the hole, completing the challenge and once again demonstrating that Football Always Wins.
Jack Grealish said, “Those who know me know how much I love game shows. So, when Pepsi revealed I’d be taking on a series of jungle inspired challenges for its latest campaign, I couldn’t wait to get involved!”
In supporting content for the campaign Jack Grealish is dispatched to the “jungle” as he’s challenged to test himself with a series of mystery boxes to unlock the winning Pepsi and the enjoyment of mid-week football. The “Football Always Wins” campaign will later be extended with a series of social assets in which Jack and Vini Jr. encourage football fans to stop their scroll and tune-in to UEFA Champions League games. The three players will “hack” popular TikTok memes to present the match as more fulfilling entertainment.
Eric Melis, VP Global Brand Marketing at PepsiCo said: “Football has an unrivalled ability to entertain fans around the world, and nothing encapsulates this more than the UEFA Champions League. We know, however, that UEFA Champions League football alters the midweek routine and that fans around the world have weekly schedules which might keep them from experiencing the thrill of mid-week sport.
“Pepsi’s latest campaign – Football Always Wins – sets out to encourage football fans to break their midweek monotony, encouraging them to choose enjoyment over everyday sameness. Working with our incredible Global football ambassadors, Jack Grealish and Vini Jr, both of whom are known for challenging convention in the game, we’ve created a campaign which brings unrivalled entertainment to fans around the world and continues Pepsi’s philosophy to unlock pure enjoyment for those who are Thirsty For More.”
The campaign launches globally with the first of the two films released on 20 January 2025, across a range of channels. Fans can follow Pepsi channels to see more as the campaign unfolds: X (Twitter), Instagram, Facebook
The Vini Jr. in Telenovela and Jack Grealish Jungle Game Show films are available here, with the final film to be released next week.
Jack Grealish imagery is available here and Vini Jr. imagery is available here.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LiinkedIn @PepsiCo.
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Food and Beverage
Complement Game Day with a Crispy Snack
Game Day Treat: During peak homegating season, a successful game day host should offer tasty snacks, like Crispy Potato Skins, to keep fans engaged. This hearty classic features russet potatoes, bacon, cheese, and optional toppings like sour cream and green onions, providing an easy, delicious addition to any watch party.
Last Updated on February 7, 2026 by Daily News Staff
Complement Game Day with a Crispy Snack
(Family Features) In the midst of peak homegating season, with football championships taking center stage and action heating up on the hardwood, a good game day host knows you can never have too many delicious snacks on hand. Kicking off the madness can be as easy as these Crispy Potato Skins, a hearty watch party classic that keeps fans fueled and engaged with the game on the big screen.
Enjoy all the touchdown tosses and alley-oop action with more recipe inspiration at Culinary.net.
Crispy Potato Skins
Recipe adapted from Simply Recipes
Prep time: 10 minutes
Cook time: 1 hour, 40 minutes
Servings: 6
- 6 medium russet potatoes
- extra-virgin olive oil
- 6 slices bacon
- kosher salt, to taste
- freshly ground pepper, to taste
- shredded cheddar cheese
- sour cream (optional)
- thinly sliced green onions (optional)
- Heat oven to 400 F. Clean potatoes then pierce with fork.
- Rub potatoes with olive oil then bake 1 hour until cooked through.
- In frying pan over medium heat, cook bacon 10-15 minutes until crisp. Drain on paper towel-lined plate then crumble.
- Cut cooked potatoes in half then scoop out insides, leaving about 1/4 inch of potato inside skins. Rub with olive oil then season with salt, to taste. Place on roasting pan and cook 10 minutes. Flip and cook 10 minutes.
- Arrange potatoes skin-sides down and season with pepper, to taste. Sprinkle with cheese and crumbled bacon then broil 2 minutes.
- Serve with sour cream and sliced green onions, if desired.
Photo courtesy of Shutterstock
SOURCE:
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food and Beverage
Teremana® Tequila Partners With Wingstop to Celebrate Fans of Flavor This Postseason
Teremana Tequila and Wingstop team up for Fans of Flavor: wing-and-margarita pairings, a pairing generator, and a sweepstakes through Feb. 8.
Last Updated on February 7, 2026 by Daily News Staff
Teremana® The People’s Margarita and Wingstop Original Hot Wings
Teremana® Tequila Partners With Wingstop to Celebrate Fans of Flavor This Postseason
Teremana® Tequila is bringing the good energy to game day. In a new “Fans of Flavor” partnership announced Jan. 9, 2026, the premium tequila brand founded by Dwayne Johnson is teaming up with Wingstop—the global wing brand known for fresh, made-to-order chicken wings, bold flavors, and its iconic housemade ranch—to help fans turn watch parties into full-on flavor celebrations. The idea is simple: rival teams may split the room, but wings and margaritas are universal.
Teremana Tequila and Wingstop
Wings + Margaritas: A Game Day Pairing Worth Building Around
From now through Feb. 8, fans can explore wing-and-cocktail combinations using the new Fans of Flavor pairing generator, built to match Wingstop’s signature flavors with Teremana margarita recipes. It’s a fun way to level up the table—where the food, drinks, and people become the main event. Here are a few standout pairings highlighted in the launch:- Wingstop Original Hot wings + Teremana® The People’s Margarita for a tropical twist on a classic heat-forward flavor
- Wingstop Spicy Korean Q wings + Teremana® Spicy Margarita for heat that builds and keeps the party going
- Wingstop Garlic Parmesan wings + Teremana® Strawberry Margarita for a fresh, fruity contrast against savory richness
Sweepstakes: Win the Ultimate Game Day Flavor Fest
The partnership also includes a nationwide sweepstakes offering fans a shot at a seriously upgraded watch party. One grand prize winner will receive the Ultimate Game Day Flavor Fest, featuring:- Wingstop gift cards
- Game day drink funds
- A 75″ TV
- Support for a private bartender and party essentials
“Mana” Meets Flavor: The Point of the Partnership
At its core, this collaboration is built around shared moments—bold taste, good company, and the kind of food-and-drink spread that makes people linger a little longer. Teremana’s brand philosophy centers on Mana—good energy that brings people together—and the pairing concept fits naturally into how fans already celebrate postseason football. “Wingstop has always delivered on bold flavor, and that spirit shows up naturally in how people enjoy Teremana on game day,” said Richard Black, CEO of Teremana® Tequila. “The best game day moments don’t happen by accident, they come from good energy, great flavor, and the people you share them with.”Three Teremana Margarita Recipes to Try at Home
If you’re hosting—or just want to bring a little “Fans of Flavor” energy to your next game day meal—Teremana shared three margarita recipes designed to pair with Wingstop favorites.Teremana® The People’s Margarita
Paired with Wingstop Original Hot Wings Ingredients- 2 oz Teremana Blanco
- ¾ oz lime juice
- ½ oz agave nectar
- 1 oz pineapple juice (to taste)
- Combine all ingredients and shake with ice in a cocktail shaker.
- Strain into a chili-rimmed rocks glass over fresh ice.
- Garnish with a lime wheel and pineapple leaves.
Teremana® Spicy Margarita
Paired with Wingstop Spicy Korean Q Wings Ingredients- 2 oz Teremana Blanco or Reposado
- ¾ oz lime juice
- ½ oz agave nectar
- 2 jalapeño slices (remove seeds)
- Muddle jalapeños in a shaker.
- Add Teremana, lime juice, and agave.
- Shake with ice.
- Strain into a chili-rimmed rocks glass over fresh ice.
- Garnish with jalapeño slices.
Teremana® Strawberry Margarita
Paired with Wingstop Garlic Parmesan wings Ingredients- 2 oz Teremana Blanco
- 1 oz strawberry puree
- ¾ oz lime juice
- ½ oz agave nectar
- Combine all ingredients and shake with ice in a cocktail shaker.
- Strain into a rocks glass over fresh ice.
- Garnish with a strawberry slice and lime wheel.
Where to Follow + Learn More
Fans can follow along for pairing inspiration and sweepstakes updates at @teremana and @wingstop. For more information—and to find a Teremana retailer near you—visit Teremana.com/FansofFlavor. Source: Teremana Tequila (PRNewswire, Jan. 9, 2026) Resource link: Teremana Fans of Flavor Sweepstakes + Pairing Generator Learn more and find a Teremana retailer near youAt our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food and Beverage
Mix a Little Luck into Your Big Game Menu
Picture this: Your team is down three points, but the taste of victory is just one field goal away. Sometimes, all you need is a little luck and a whole lot of guac. Dip into good fortune this football season with help from this Good Luck Guac recipe.
Last Updated on February 6, 2026 by Daily News Staff
Mix a Little Luck into Your Big Game Menu
(Family Features) Picture this: Your team is down three points, but the taste of victory is just one field goal away. Sometimes, all you need is a little luck and a whole lot of guac. After all, an estimated 250 million pounds of avocados are consumed during the Big Game each year, according to Hass Avocado Board Volume Data. That’s enough to fill 30 million football helmets with guac – but filling your belly instead is a win-win for good luck and great flavor. Dip into good fortune this football season with help from Avocado From Mexico’s Guac Guru, Rob Riggle, whose visionary Good Luck Guac recipe is ready to share just in time for the Big Game. Whether you’re in it for the football, the commercials or the snacks, this recipe can score major points with your entire crew.
Crafted for fans of every team, this bold, golden twist on a favorite football snack is infused with ingredients associated with good luck – edible gold flakes and pomegranate seeds – to get you through the most nail-biting moments of the game. The star ingredient is fresh, high-quality Avocados From Mexico that offer good taste, good nutrition, and good times. Beyond delicious dips, chips and lots of fun, hosting a watch party can also be a lot of work. Make sure your hosting duties don’t create interference or put you on the sidelines with these tips: Get a jumpstart on party prep. The day before the game, tidy up your space and prepare as much of the food as you can. For dishes best served fresh – like guac – take care of the ingredient prep, like chopping veggies. Create comfortable seating and viewing areas. For a watch party, you’ll want plenty of room for guests to sit comfortably where they can see the screen and have easy access to the guac. If there’s not enough space in the living room to fit everyone, consider bringing a TV to the kitchen so people can snack and watch at the same time. Know your guests. From non-alcoholic beverage options to additional entertainment like board games and kid-friendly activities, become a next-level party host by providing a setup tailored to your guests’ needs. One thing almost everyonecan agree on: Guac made with Avocados From Mexico can be the star of nearly any party’s snacking lineup. Make it your team’s lucky day with more game day recipes at AvocadosFromMexico.com/recipe. 
Good Luck Guac
Recipe courtesy of Rob Riggle on behalf of Avocados From Mexico- 4 Avocados From Mexico, halved, pitted and peeled
- 1 tablespoon lime juice
- 1 tablespoon onion, minced
- 3 tablespoons pomegranate seeds
- 1/4 teaspoon salt
- 1 pinch edible gold leaf flakes
- In large bowl, mash avocados until chunky-smooth.
- Fold in lime juice, onion, pomegranate seeds and salt until well combined.
- Garnish with edible gold leaf flakes.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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