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75% OF DADS REVEAL THEY WANT TO GET OUTDOORS THIS FATHER’S DAY

Sierra, the active and outdoor retailer, uncovers what gifts dads really want for Father’s Day this year, from fishing equipment to pickleball sets, kayaks, and more.

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FRAMINGHAM, Mass., June 12, 2024 /PRNewswire/ — Americans are set to spend an impressive $22.4 billion on Father’s Day this year, reflecting the importance of celebrating dads nationwide*. Dads who celebrate actually want to get active outdoors and prefer receiving gear that supports their hobbies and active lifestyles.** National activewear and outdoor gear retailer Sierra, in collaboration with YouGov, has uncovered that dads favor practical gifts that enable them to pursue their favorite outdoor activities. These insights reveal a shift towards experiences, guiding families to choose gifts that truly resonate with what dads want this Father’s Day.

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Shop Father’s Day Gifts From Sierra

Part of the TJ Maxx Family of Brands, Sierra is known for offering a vast selection of top brands in activewear and gear at great value, and is here to help shoppers spoil dad, grandpa, and any father figures in your life this Father’s Day without breaking the bank.

Key findings amongst dads who celebrate Father’s Day include:

  • The Lure of the Outdoors: 75% of respondents shared that their ideal Father’s Day is spent outdoors, with activities ranging from hiking, camping, barbecuing, to fishing and more.
  • Not in the Mood for a Fancy Restaurant? Fire up the Grill Instead: Contrary to the traditional image of a Father’s Day expensive dinner outing, 40% of dads who celebrate prefer to spend the day getting active in the great outdoors instead.
  • Avoid Impersonal Gifts: Instead of a generic gift basket or a one-size-fits-all gift card to a store he doesn’t shop at, get something you know he needs! 33% of respondents revealed they prefer practical gifts they’ll actually use, including gear for their hobbies and other everyday items.
  • Active Apparel & Gear Top the Gift List: When it comes to gifts, dads are most interested in apparel and gear to get active, with 42% of respondents sharing their preferred gifts are activewear and gear for their hobbies, compared to only 22% wanting workout equipment and sporting goods.
  • Try Something New: 56% of respondents revealed they’re interested in taking up a new outdoor hobby, including fishing, pickleball, running, hiking, biking, and kayaking.

“This Father’s Day, Sierra has the top gifts to celebrate all dads and father figures out there, with incredible deals on gear for dads who love getting active and outside” said Caitlin Kobelski, Vice President and Sierra Marketing Director. “Whether it’s teaching us a new skill, cheering us on from the sidelines, or simply offering a listening ear, they play a vital role in our lives. At Sierra, we understand the importance of honoring dads with the gifts they want most. Find the perfect gift to fuel his passions and create lasting memories together, from top-quality brands at unbeatable prices to give dads what they truly want.”

Sierra’s Father’s Day Gift Guide:

To help shoppers find the perfect gift for Dad this year at amazing savings, Sierra has curated a Father’s Day Gift Guide featuring a selection of activewear and outdoor gear to support dads in pursuing their favorite activities and outdoor hobbies, or you can search the entire Father’s Day shop here. With prices up to 60% less*** than department and specialty stores prices, shop top gifts at Sierra to get more bang for your buck!

  • Help dad discover his love for pickleball with a new pickleball set for just $19.99, 28% less*** than department or specialty retailers, encouraging him to try out new hobbies and creating a new way to spend quality time as a family.
  • Check out Sierra’s incredible fishing equipment from this casting rod for just $49.99, 58% less*** than department or specialty retailers, fishing net for just $29.99, 45% less*** than department or specialty retailers, and a fly reel pack for just $129.99, 40% less*** than department or specialty retailers, to make dad’s fishing dream a reality.
  • Gear dad up for summer hikes with a pair of sturdy hiking boots for just $59.99, 50% less*** than department or specialty retailers, a hydration pack for only $16.99, 51% less*** than department or specialty retailers, and trekking poles for only $16.99, 32% less*** than department or specialty retailers.
  • For the gym-shy dad who wants to start working out, get him started with a workout kit for just $19.99, 33% less*** than department or specialty retailers, comfortable joggers for just $19.99, 50% less*** than department or specialty retailers, and supportive sneakers for just just $59.99, 42% less*** than department or specialty retailers.

Note to Editors

*Based on a report that indicates consumers are estimated to spend roughly $22.4 billion for Father’s Day gifts in 2024 – https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion 

**All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2381 adults, among whom 533 were dads who celebrate Father’s Day. Fieldwork was undertaken between 28th – 30th May 2024.  The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

***Prices are representative. Actual prices as marked. Styles vary by store and online. Compare At prices are based on comparison to regular prices of comparable items at full-price department or specialty retailers.

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ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 100 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

SOURCE Sierra

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Lifestyle

Mississippi’s education miracle: A model for global literacy reform

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Mississippi
Mississippi’s reforms have led to significant gains in reading and math, despite the state being one of the lowest spenders per pupil in the U.S. Klaus Vedfelt/Getty Images

Harry Anthony Patrinos, University of Arkansas

In a surprising turnaround, Mississippi, once ranked near the bottom of U.S. education standings, has dramatically improved its student literacy rates.

As of 2023, the state ranks among the top 20 for fourth grade reading, a significant leap from its 49th-place ranking in 2013. This transformation was driven by evidence-based policy reforms focused on early literacy and teacher development.

The rest of the country might want to take note.

That’s because Mississippi’s success offers a proven solution to the reading literacy crisis facing many states – a clear road map for closing early literacy gaps and improving reading outcomes nationwide.

As an expert on the economics of education, I believe the learning crisis is not just an educational issue. It’s also economic.

When students struggle, their academic performance declines. And that leads to lower test scores. Research shows that these declining scores are closely linked to reduced economic growth, as a less educated workforce hampers productivity and innovation.

The Mississippi approach

In 2013, Mississippi implemented a multifaceted strategy for enhancing kindergarten to third grade literacy. The Literacy-Based Promotion Act focuses on early literacy and teacher development. It includes teacher training in proven reading instruction methods and teacher coaching.

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Relying on federally supported research from the Institute of Education Science, the state invested in phonics, fluency, vocabulary and reading comprehension. The law provided K-3 teachers with training and support to help students master reading by the end of third grade.

It includes provisions for reading coaches, parent communication, individual reading plans and other supportive measures. It also includes targeted support for struggling readers. Students repeat the third grade if they fail to meet reading standards.

The state also aligned its test to the NAEP, or National Assessment of Educational Progress, something which not all states do. Often referred to as “The Nation’s Report Card,” the NAEP is a nationwide assessment that measures student performance in various subjects.

Mississippi’s reforms have led to significant gains in reading and math, with fourth graders improving on national assessments.

I believe this is extremely important. That’s because early reading is a foundational skill that helps develop the ability to read at grade level by the end of third grade. It also leads to general academic success, graduating from high school prepared for college, and becoming productive adults less likely to fall into poverty.

Research by Noah Spencer, an economics doctoral student at the University of Toronto, shows that the Mississippi law boosted scores.

Students exposed to it from kindergarten to the third grade gained a 0.25 standard deviation improvement in reading scores. That is roughly equivalent to one year of academic progress in reading, according to educational benchmarks. This gain reflects significant strides in students’ literacy development over the course of a school year.

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Another study has found an even greater impact attributed to grade retention in the third grade – it led to a huge increase in learning in English Language Arts by the sixth grade.

But the Mississippi law is not just about retention. Spencer found that grade retention explains only about 22% of the treatment effect. The rest is presumably due to the other components of the measure – namely, teacher training and coaching.

Other previous research supports these results across the country.

Adopting an early literacy policy improves elementary students’ reading achievement on important student assessments, with third grade retention and instructional support substantially enhancing English learners’ skills. The policy also increases test scores for students’ younger siblings, although it is not clear why.

Moreover, third grade retention programs immediately boost English Language Arts and math achievements into middle school without disciplinary incidents or negatively impacting student attendance.

These changes were achieved despite Mississippi being one of the lowest spenders per pupil in the U.S., proving that strategic investments in teacher development and early literacy can yield impressive results even with limited resources.

The global learning crisis

Mississippi’s success is timely. Millions of children globally struggle to read by age 10. It’s a crisis that has worsened after the COVID-19 pandemic.

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Mississippi’s early literacy interventions show lasting impact and offer a potential solution for other regions facing similar challenges.

In 2024, only 31% of U.S. fourth grade students were proficient or above in reading, according to the NAEP, while 40% were below basic. Reading scores for fourth and eighth graders also dropped by five points compared with 2019, with averages lower than any year since 2005.

Two students sit at a desk while they read books.
In 2013, Mississippi ranked 49th in fourth grade reading scores. Klaus Vedfelt/Getty Images

Mississippi’s literacy program provides a learning gain equal to a year of schooling. The program costs US$15 million annually – 0.2% of the state budget in 2023 – and $32 per student.

The learning gain associated with the Mississippi program is equal to about an extra quarter of a year. Since each year of schooling raises earnings by about 9%, then a quarter-year gain means that Mississippi students benefiting from the program will increase future earnings by 2.25% a year.

Based on typical high school graduate earnings, the average student can expect to earn an extra $1,000 per year for the rest of their life.

That is, for every dollar Mississippi spends, the state gains about $32 in additional lifetime earnings, offering substantial long-term economic benefits compared with the initial cost.

The Mississippi literacy project focuses on teaching at the right level, which focuses on assessing children’s actual learning levels and then tailoring instruction to meet them, rather than strictly following age- or grade-level curriculum.

Teaching at the right level and a scripted lessons plan are among the most effective strategies to address the global learning crisis. After the World Bank reviewed over 150 education programs in 2020, nearly half showed no learning benefit.

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I believe Mississippi’s progress, despite being the second-poorest state, can serve as a wake-up call.

Harry Anthony Patrinos, Professor of Education Policy, University of Arkansas

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Lifestyle

Know Your Family’s Heart History

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An important step in learning about hypertrophic cardiomyopathy

(Family Features) Hypertrophic Cardiomyopathy (HCM) Awareness Day, observed every year on the last Wednesday of February, is a chance to shine a light on a heart condition that runs in families but often goes undiagnosed. Knowing your family’s heart history could help prevent sudden cardiac death.

What is HCM?

HCM is the most common inherited heart disease, affecting 1 in 500 people in the U.S., according to the American Heart Association. It causes the heart muscle to thicken, making it harder for the heart to pump blood. Some people with HCM feel symptoms like fatigue, dizziness, chest pain or shortness of breath while others may not notice anything at all.

Because HCM runs in families, first-degree relatives – including parents, siblings and children – should be screened if a family member has been diagnosed. An echocardiogram or genetic testing can catch HCM early, helping prevent complications and guide treatment.

Why Does This Matter for Young Athletes?

HCM is the leading cause of sudden cardiac death in young athletes, sometimes with no warning signs. Research shows Black male athletes in high-intensity sports like football and basketball may be at higher risk.

In the past, athletes with HCM were often told to avoid intense exercise. Today, AHA/ACC/AMSSM/HRS/PACES/SCMR Guideline for the Management of Hypertrophic Cardiomyopathy have found many people with HCM can safely stay active. Each athlete should work with a doctor who understands HCM to create a safe exercise plan.

Where Can You Find Support?

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Living with HCM can be overwhelming, but no one has to go through it alone. For example, the American Heart Association’s Support Network connects people with HCM, caregivers and loved ones so they can share experiences, ask questions and find encouragement from others.

If you have a family history of heart disease, cardiac arrest or HCM, talk to a doctor about getting screened. To learn more about HCM and resources for student-athletes and young adults, visit heart.org/HCMStudentAthlete.

Photo courtesy of Shutterstock

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American Heart Association

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Child Health

Sesame Workshop and NewYork-Presbyterian Join Forces to Champion Children’s Health

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The two organizations will partner to foster healthy habits in young children and their families by offering free resources and videos and “Sesamatized” spaces

Sesame Workshop,

NEW YORK /PRNewswire/ — Today, Sesame Workshop, the global impact nonprofit behind Sesame Street, and NewYork-Presbyterian announced a partnership to improve health outcomes for young children by supporting their physical and emotional well-being through joyful learning moments engaging parents, caregivers, and community providers. Sesame Workshop is collaborating with NewYork-Presbyterian’s physicians and community partners on a social impact and mass media campaign featuring videos, educational materials, and “Sesamatized” physical spaces, to promote children’s health.

The partnership is launching with a six-part video series titled “Ask a Doctor,” featuring Sesame Street Muppets and NewYork-Presbyterian physicians. The videos are designed to educate and empower parents and caregivers on how to help young children stay healthy. They will cover topics including how to develop healthy sleep habits, deal with food allergies, and prepare for wellness visits. The series can be found on Sesame Workshop’s YouTube channel and will be available on NewYork-Presbyterian’s internal patient entertainment system.

“We are delighted to partner with NewYork-Presbyterian in our shared commitment to equity and health justice,” said Jeanette Betancourt, Ed.D., Senior Vice President of U.S. Social Impact at Sesame Workshop. “Our collaboration allows us to combine our expertise in healthcare, child development, and family and community engagement to make an impactful difference in the lives of those who need it most. In fostering healthy practices, especially in the early years, in ways that incorporate the perspectives and needs of parents and caregivers along with their community support networks, we are all working together to pave the way for a healthier, more equitable future.”

“We are thrilled to work with Sesame Workshop to empower parents and caregivers with important health information and meet families where they are,” said Dr. Deepa Kumaraiah, Senior Vice President and Chief Medical Officer of NewYork-Presbyterian. “Through fun learning moments that support the health and well-being of young people in our communities, we can help reduce health disparities and work toward health justice.”

A key focus of the partnership is a collaboration between Sesame Workshop and NewYork-Presbyterian’s neighboring community partners. Sesame Workshop will create educational materials with input from the children and caregivers in the communities NewYork-Presbyterian serves. Among the resources that will be available are bilingual Muppet videos, storybooks, parent guides, and activity books. “Sesamatized” physical spaces including décor featuring Sesame Street Muppets will open in the second half of 2025. The materials will be available where children and their families are, including community centers and NewYork-Presbyterian’s hospitals and clinics.

Additionally, two videos, featuring Elmo, Gabrielle, and other Sesame Street friends, that celebrate everyone of all hair and fur types complement NewYork-Presbyterian’s Dalio Center for Health Justice’s Crown Hair Care program, an initiative to provide inclusive hair care kits for pediatric and obstetric patients with curly, coiled, or tightly textured hair. These are also featured on NewYork-Presbyterian’s patient entertainment system.

About Sesame Workshop 
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on InstagramTikTokFacebook, and X

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About NewYork-Presbyterian
NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic healthcare systems, encompassing 10 hospitals across the Greater New York area, nearly 200 primary and specialty care clinics and medical groups, and an array of telemedicine services.

A leader in medical education, NewYork-Presbyterian Hospital is affiliated with two renowned medical schools, Weill Cornell Medicine and Columbia University Vagelos College of Physicians and Surgeons. This collaboration means patients have access to the country’s leading physicians, the full range of medical specialties, latest innovations in care, and research that is developing cures and saving lives.

Founded 250 years ago, NewYork-Presbyterian Hospital has a long legacy of medical breakthroughs and innovation, from the invention of the Pap test to pioneering the groundbreaking heart valve replacement procedure called TAVR.

NewYork-Presbyterian’s 50,000 employees and affiliated physicians are dedicated to providing the highest quality, most compassionate care to New Yorkers and patients from across the country and around the world.

For more information, visit www.nyp.org and find us on Facebook, Instagram, YouTube, LinkedIn, and Pinterest.

SOURCE NewYork-Presbyterian

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