Family
75% OF DADS REVEAL THEY WANT TO GET OUTDOORS THIS FATHER’S DAY
Sierra, the active and outdoor retailer, uncovers what gifts dads really want for Father’s Day this year, from fishing equipment to pickleball sets, kayaks, and more.
FRAMINGHAM, Mass., June 12, 2024 /PRNewswire/ — Americans are set to spend an impressive $22.4 billion on Father’s Day this year, reflecting the importance of celebrating dads nationwide*. Dads who celebrate actually want to get active outdoors and prefer receiving gear that supports their hobbies and active lifestyles.** National activewear and outdoor gear retailer Sierra, in collaboration with YouGov, has uncovered that dads favor practical gifts that enable them to pursue their favorite outdoor activities. These insights reveal a shift towards experiences, guiding families to choose gifts that truly resonate with what dads want this Father’s Day.
Part of the TJ Maxx Family of Brands, Sierra is known for offering a vast selection of top brands in activewear and gear at great value, and is here to help shoppers spoil dad, grandpa, and any father figures in your life this Father’s Day without breaking the bank.
Key findings amongst dads who celebrate Father’s Day include:
- The Lure of the Outdoors: 75% of respondents shared that their ideal Father’s Day is spent outdoors, with activities ranging from hiking, camping, barbecuing, to fishing and more.
- Not in the Mood for a Fancy Restaurant? Fire up the Grill Instead: Contrary to the traditional image of a Father’s Day expensive dinner outing, 40% of dads who celebrate prefer to spend the day getting active in the great outdoors instead.
- Avoid Impersonal Gifts: Instead of a generic gift basket or a one-size-fits-all gift card to a store he doesn’t shop at, get something you know he needs! 33% of respondents revealed they prefer practical gifts they’ll actually use, including gear for their hobbies and other everyday items.
- Active Apparel & Gear Top the Gift List: When it comes to gifts, dads are most interested in apparel and gear to get active, with 42% of respondents sharing their preferred gifts are activewear and gear for their hobbies, compared to only 22% wanting workout equipment and sporting goods.
- Try Something New: 56% of respondents revealed they’re interested in taking up a new outdoor hobby, including fishing, pickleball, running, hiking, biking, and kayaking.
“This Father’s Day, Sierra has the top gifts to celebrate all dads and father figures out there, with incredible deals on gear for dads who love getting active and outside” said Caitlin Kobelski, Vice President and Sierra Marketing Director. “Whether it’s teaching us a new skill, cheering us on from the sidelines, or simply offering a listening ear, they play a vital role in our lives. At Sierra, we understand the importance of honoring dads with the gifts they want most. Find the perfect gift to fuel his passions and create lasting memories together, from top-quality brands at unbeatable prices to give dads what they truly want.”
Sierra’s Father’s Day Gift Guide:
To help shoppers find the perfect gift for Dad this year at amazing savings, Sierra has curated a Father’s Day Gift Guide featuring a selection of activewear and outdoor gear to support dads in pursuing their favorite activities and outdoor hobbies, or you can search the entire Father’s Day shop here. With prices up to 60% less*** than department and specialty stores prices, shop top gifts at Sierra to get more bang for your buck!
- Help dad discover his love for pickleball with a new pickleball set for just $19.99, 28% less*** than department or specialty retailers, encouraging him to try out new hobbies and creating a new way to spend quality time as a family.
- Check out Sierra’s incredible fishing equipment from this casting rod for just $49.99, 58% less*** than department or specialty retailers, fishing net for just $29.99, 45% less*** than department or specialty retailers, and a fly reel pack for just $129.99, 40% less*** than department or specialty retailers, to make dad’s fishing dream a reality.
- Gear dad up for summer hikes with a pair of sturdy hiking boots for just $59.99, 50% less*** than department or specialty retailers, a hydration pack for only $16.99, 51% less*** than department or specialty retailers, and trekking poles for only $16.99, 32% less*** than department or specialty retailers.
- For the gym-shy dad who wants to start working out, get him started with a workout kit for just $19.99, 33% less*** than department or specialty retailers, comfortable joggers for just $19.99, 50% less*** than department or specialty retailers, and supportive sneakers for just just $59.99, 42% less*** than department or specialty retailers.
Note to Editors
*Based on a report that indicates consumers are estimated to spend roughly $22.4 billion for Father’s Day gifts in 2024 – https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion
**All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2381 adults, among whom 533 were dads who celebrate Father’s Day. Fieldwork was undertaken between 28th – 30th May 2024. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
***Prices are representative. Actual prices as marked. Styles vary by store and online. Compare At prices are based on comparison to regular prices of comparable items at full-price department or specialty retailers.
ABOUT SIERRA
Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 100 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.
SOURCE Sierra
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Family
Tips for a Safe and Festive Holiday Season
(Family Features) As people prepare to gather with family and friends this holiday season, it’s important to think about health and safety.
“With the holidays just around the corner, now is the perfect time to think about how you can help protect yourself from serious illness from flu, COVID-19 and RSV – and support your loved ones in doing the same,” said Dr. Rachel Levine, assistant secretary for health at the U.S. Department of Health and Human Services (HHS). “Vaccination is an important step in having a happy and healthy celebration.”
While preparing for holiday festivities, keep these recommendations in mind to help protect yourself from severe flu, COVID-19 and RSV.
Flu: Flu season usually peaks during the winter months, so now is a great time to get the 2024-25 flu vaccine. It’s recommended for people 6 months and older to lower their risk of infection or serious illness from the flu. In fact, people who skipped their flu shot last year were twice as likely to need medical help for the flu. The best time to get vaccinated is at least a couple of weeks before a holiday gathering. But getting vaccinated later in the season can still help. Encourage your family and friends to get the flu vaccine, too. Together you can create safer holiday celebrations.
COVID-19: Getting vaccinated against COVID-19 is also important for everyone ages 6 months and older. The updated COVID-19 vaccines offer the best protection against serious illness from the virus, especially for those at higher risk. This includes people with certain health conditions or older adults, which may include parents, grandparents and great aunts or uncles. By getting vaccinated, people of all ages can lower their risk of getting severely sick. In fact, young adults are at higher risk of developing Long COVID than older adults. However, staying up to date on your COVID-19 vaccines lowers your risk of Long COVID, too.
RSV: RSV can be especially risky for older adults and babies. That’s why everyone 75 and older, people 60-74 with certain health conditions or who live in a nursing home and pregnant people should get the RSV vaccine. Pregnant people should get the RSV vaccine at 32-36 weeks of pregnancy to help protect their newborns from severe RSV during their first six months of life.
As you prepare for the holidays, remember that prevention is the best way to keep from getting seriously sick from flu, COVID-19 and RSV. By getting vaccinated now, you can enjoy the holiday season with greater confidence and less risk of missing time together. Being vaccinated helps keep your symptoms milder if you get infected after vaccination so you can do the things you want to do with less risk of spreading infection.
Talk with your doctor about which vaccines are right for you as well as for any loved ones you help care for. Visit cdc.gov/RiskLessDoMore for more information on vaccines, or visit vaccines.gov to get started.
The Effects of Flu, COVID-19 and RSV on Different Populations
People who are Black, Hispanic or who live in rural areas may be at higher risk of severe illness from flu, COVID-19 and RSV than others. Getting vaccinated is the best protection from getting seriously sick from these viruses. According to the Centers for Disease Control and Prevention (CDC):
- Last flu season, Black adults were more than twice as likely as white adults to be hospitalized for flu.
- Last flu season, Hispanic adults were more likely than white adults to be hospitalized for flu.
- One in 3 adults living in rural areas have never been vaccinated against COVID-19. For people living in rural areas, health services may be far away. That can mean it takes some planning to get vaccinated. But being far from medical care also means it’s even more important to lower your risk of serious illness by getting vaccinated.
Photos courtesy of Shutterstock
SOURCE:
United States Department of Health and Human Services
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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Lifestyle
Why sending a belated gift is not as bad as you probably think − and late is better than never
Research shows that gift recipients are less concerned about timely delivery than givers believe. Sending a late gift is often perceived more favorably than not sending anything at all.
Rebecca Walker Reczek, The Ohio State University; Cory Haltman, The Ohio State University, and Grant Donnelly, The Ohio State University
If finding the right present and making sure the recipient gets it on time leaves you feeling anxious, you’re not alone. More than half of Americans say that gift-giving stresses them out.
Concerns about on-time delivery are so common that people share holiday deadlines for each shipping service. And in the event that you can’t meet these deadlines, there are now handy etiquette guides offering advice for how to inform the recipient.
If you’ve sent late gifts thanks to shipping delays, depleted stocks or even good old-fashioned procrastination, our new research may offer some welcome news.
In a series of studies that will soon be published in the Journal of Consumer Psychology, we found that people overestimate the negative consequences of sending a late gift.
Trying to follow norms
Why do people tend to overestimate these consequences? Our findings indicate that when people give presents, they pay more attention to norms about gifting than the recipients do.
For example, other researchers have found that people tend to be reluctant to give used products as presents because there’s a norm that gifts should be new. In reality, though, many people are often open to receiving used stuff.
We found that this mismatch also applies to beliefs about the importance of timing. Many people worry that a late gift will signal that they don’t care about the recipient. They then fear their relationship will suffer.
In reality, though, these fears are largely unfounded. Gift recipients are much less worried about when the gift arrives.
Unfortunately, aside from causing unnecessary worry, being overly sensitive about giving a late present can also influence the gift you choose to buy.
Compensating for lateness
To test how lateness concerns affect gift choice, we conducted an online study before Mother’s Day in 2021. We had 201 adults participate in a raffle. They could choose to send their mother either a cheaper gift basket that would arrive in time for the occasion or a more expensive one that would arrive late.
Concerns about lateness led nearly 70% of the participants to choose the less expensive and more prompt option.
In another study, we conducted the same kind of raffle for Father’s Day and got similar results.
Aside from finding that people will choose inferior items to ensure speedier delivery, we also found that givers may feel that they can compensate for lateness with effort.
In another online study of 805 adults, we discovered that participants were less likely to expect a late delivery to damage a relationship if they signaled their care for the recipient in a different way. For example, they believed that putting an item together by hand, versus purchasing it preassembled, could compensate for a present being belated.
Better late than never?
If sending something late isn’t as bad as expected, you may wonder whether it’s OK to simply not send anything at all.
We’d caution against going that route.
In another online study of 903 participants, we found that recipients believed that not receiving anything at all was more likely to harm a relationship than receiving something as much as two months late.
That is, late is better than never as far as those receiving gifts are concerned.
You may want to keep that in mind, even if that new gaming console, action figure or virtual reality headset is sold out this holiday season. It could still be a welcome surprise if it arrives in January or February.
Rebecca Walker Reczek, Professor of Marketing, The Ohio State University; Cory Haltman, Ph.D. Candidate in Marketing, The Ohio State University, and Grant Donnelly, Assistant Professor of Marketing, The Ohio State University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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Consumer Corner
Helpful Hints for the Holidays
(Family Features) Gift-giving during the holiday season shouldn’t be stressful. In fact, finding gifts for your loved ones should be as much fun as giving (and receiving) them.
Holiday Tips
No matter if you’re shopping for the fashionista, the foodie, the workout warrior, the tech expert, the beauty-focused or nearly anyone else on your list, this helpful guide of gift ideas to match a variety of personalities and interests can make the holiday season extra special for both the giver and recipient.
Find more holiday gift-giving inspiration at eLivingtoday.com.
Give the Gift of Skin Nourishment
This holiday season, give your loved ones the gift of brighter, healthier-looking skin. Clinically formulated by experts and health care professionals for every skin care need, Medline Remedy products combine advanced skin care science with gentle, therapeutic ingredients. The proprietary Remedy Nutrient Complex nourishes, soothes and supports moisture balance while caring for even the most sensitive skin. Find the full product line from the No. 1 skin care brand in health care (according to Clarivate health care market data through December 2023) at Amazon.com and Walmart.com.
Power Productivity and Connection
Perfect for that special someone who’s always connected, fuel his or her productivity with Galaxy AI on the Samsung Galaxy Z Fold6 powered globally by Snapdragon 8 Gen 3. Enjoy multitasking on up to three windows using multi-active Window, speak with someone in another language with live translations you both can see and experience desktop-level gaming with ray tracing. Plus, your loved one can enjoy ultra-fast connectivity for all that chatting, social networking, gaming and more with Qualcomm FastConnect 7800. Find more information at Bestbuy.com.
Share Memories with Loved Ones
With sleek designs to fit nearly any decor, a digital picture frame is a thoughtful way to share and display a continuous slideshow of photos on a mantel, bookshelf or desk. Simply upload pictures via USB, SD card, Wi-Fi or a frame-specific app, and your loved one can relive special moments every day. Some models also offer video playback, calendar implementation and automatic cropping, brightness and power-saving functions, making them a multifunctional addition to any home or office space.
Provide Relief and Relaxation
Ideal for athletes, fitness enthusiasts or anyone with a physically demanding lifestyle, a handheld massage gun can help alleviate muscle tension, improve circulation and speed up recovery after workouts, making one an optimal gift for anyone on your list who could use a well-being boost. Easy to use, these compact devices use percussive therapy to target sore muscles and provide deep tissue massage by using various attachments and adjustable speed settings to target different muscle groups and customize the massage experience.
Take Tunes Anywhere You Go
Whether your loved ones enjoy outdoor adventures or relaxing at home, Bluetooth speakers are a perfect gift idea to enhance the listening experience no matter where they are. With a variety of sizes and styles available, you can find something that fits every music lover’s taste, from compact and portable options to larger, high-fidelity models for home use. Many speakers also include additional features like waterproofing, floatability, long battery life, power banks for external device charging and voice assistant integration.
Upgrade Beauty Essentials
Whether you’re shopping for a beauty novice or a seasoned pro, makeup can make for a quick and easy stocking stuffer. Consider a curated set that includes items like mascara, lipstick, brushes, eyeshadow palettes and other tools to complete their beauty routine. Opting for a limited-edition holiday collection can add a festive touch to your gift. For a more personalized approach, create a custom kit tailored to the recipient’s preferences to provide joy and confidence well beyond the holiday season.
Photos courtesy of Shutterstock (family opening gifts, picture frame, massage gun, speaker, makeup)
SOURCE:
Medline Remedy
Qualcomm
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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