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VINI JR. SADDLES-UP, WHILE JACK GREALISH HEADS TO JUNGLE IN LATEST PEPSI® CAMPAIGN 

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THE CAMPAIGN ENCOURAGES FOOTBALL FANS TO DITCH MIDWEEK ROUTINE FOR UEFA CHAMPIONS LEAGUE ACTION

PEPSI
  • Campaign features two films with Pepsi ambassador Vini Jr. The first, unveiled today, features him as a cowboy transported into a traditional Telenovela scene and the second will see him taking on the role of a martial artist within the Chinese fiction genre, Wuxia
  • In a separate standalone film, we witness Jack Grealish taking on a traditional gameshow challenge in the jungle  
  • Pepsi’s latest campaign – Football Always Wins – encourages fans to break their midweek monotony, that might include watching TV game shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead choose football enjoyment over everyday sameness.

LONDON /PRNewswire/ — Pepsi has launched its latest global football campaign, encouraging fans around the world to break their midweek routines to experience the enjoyment of UEFA Champions League football. Featuring ambassadors Jack Grealish and Vini Jr, the campaign sets out to show that “Football Always Wins” over other forms of entertainment.

Football Always Wins Telenovela // Pepsi x Vini Jr – No matter what situation you find yourself in – Football Always Wins – #ThirstyForMore #ad

n the set of films created for the campaign, Jack Grealish and Vini Jr. challenge fans to break with their midweek routines that might include watching TV Game Shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead embrace the opportunity to watch more sport. The global campaign coincides with Pepsi partnership with the UEFA Champions League.

In the first two entertaining films, Vini Jr. is transported into the Telenovela format popular across Latin America, donning a cowboy outfit for his role. The player rides a horse towards a potential romantic partner but, just as the two lock eyes, Vini Jr. decides to choose football and instead controls a ball on his chest. The film closes with Vini Jr. standing on his horse’s saddle, demonstrating that football should always win in a choice between soap opera and a match.

Whilst this epic competition can turn a routine Tuesday or Wednesday into the best moment of the week, Pepsi’s latest campaign recognises that fans around the world encounter habits and routines which might stop them from watching and enjoying midweek games.

Football Always Wins / Pepsi x Jack Grealish – Light work in the jungle – Football always wins – #PepsiMAX #ad #JackGrealish

Vini Jr. said, “When I was younger and growing up in Brazil, I clearly remember sprinting back from school as fast as I could to catch the start of European matches. I remember being glued to the screen, dreaming of one day playing on those pitches. Now I’m there, my goals and ambitions are always about taking my game to the next level. I want to score more goals, provide more assists, and be a decisive player in every competition”.

The second film, due to be released next week, will feature Vini Jr. transported into the Chinese fiction genre, Wuxia. Two martial artists are shown preparing to fight each other but are dramatically interrupted by Vini Jr., armed only with a football. Once again, Football Always Wins. 

Vini Jr. continues, “Playing a martial artist in the new Pepsi campaign was amazing—it felt like stepping into a completely different world. But I have to say, the cowboy outfit was such an unexpected and fun look for me. As for what’s next? Who knows! Maybe I’ll get to be a superhero or even dive into the world of music”.

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In a standalone film featuring Jack Grealish, we find him taking on a traditional gameshow challenge based in the jungle. The film opens with a group of contestants crawling in the mud in an attempt to find a giant ball to slot into a hole in the wall. Having struggled to complete the challenge, Jack Grealish appears from nowhere and kicks a football straight through the hole, completing the challenge and once again demonstrating that Football Always Wins.

Jack Grealish said, “Those who know me know how much I love game shows. So, when Pepsi revealed I’d be taking on a series of jungle inspired challenges for its latest campaign, I couldn’t wait to get involved!”

In supporting content for the campaign Jack Grealish is dispatched to the “jungle” as he’s challenged to test himself with a series of mystery boxes to unlock the winning Pepsi and the enjoyment of mid-week football. The “Football Always Wins” campaign will later be extended with a series of social assets in which Jack and Vini Jr. encourage football fans to stop their scroll and tune-in to UEFA Champions League games. The three players will “hack” popular TikTok memes to present the match as more fulfilling entertainment.

Eric Melis, VP Global Brand Marketing at PepsiCo said“Football has an unrivalled ability to entertain fans around the world, and nothing encapsulates this more than the UEFA Champions League. We know, however, that UEFA Champions League football alters the midweek routine and that fans around the world have weekly schedules which might keep them from experiencing the thrill of mid-week sport.

“Pepsi’s latest campaign – Football Always Wins – sets out to encourage football fans to break their midweek monotony, encouraging them to choose enjoyment over everyday sameness. Working with our incredible Global football ambassadors, Jack Grealish and Vini Jr, both of whom are known for challenging convention in the game, we’ve created a campaign which brings unrivalled entertainment to fans around the world and continues Pepsi’s philosophy to unlock pure enjoyment for those who are Thirsty For More.”

The campaign launches globally with the first of the two films released on 20 January 2025, across a range of channels. Fans can follow Pepsi channels to see more as the campaign unfolds: X (Twitter)InstagramFacebook

The Vini Jr. in Telenovela and Jack Grealish Jungle Game Show films are available here, with the final film to be released next week. 

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Jack Grealish imagery is available here and Vini Jr. imagery is available here.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter)InstagramFacebook, and LiinkedIn @PepsiCo.


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Food and Beverage

Kick Off a Winning Game Day with Guac

The article emphasizes the importance of avocados for game day gatherings, highlighting creative guacamole recipes like Championship Guac and Gronkamole to enhance football watch parties with flavor.

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Game Day

Touchdown-worthy apps to amp up the crowd

(Family Features) The best watch parties have two things in common: good food and good company to root for your team with. Kick off your football feast with appetizers made with a game day favorite: avocados.

With nearly 2.5 billion pounds of avocados imported from Mexico annually, based on Hass Avocado Board Volume Data, the Big Game is the No. 1 occasion where avocados and guacamole are served and prepared. In fact, approximately 250 million pounds of avocados are imported in the weeks leading up to the Big Game, according to “Produce Blue Book” – that’s enough avocados to go down and back the length of a standard professional football field more than 400,000 times.

Just as the first quarter sets the tone for the game, apps are your first opportunity to build excitement and get your guests cheering. Because it’s not game day without guac, start the party by mashing up a bowl of Championship Guac – a real craving crusher made with creamy, delicious Avocados From Mexico and crispy bacon – to sack hunger.

Take your viewing party to a whole new flavor level with Gronkamole. This all-star dip features shredded chicken, blue cheese, Buffalo sauce and the same flare that football great and Avocados From Mexico partner Rob Gronkowski played the game with, so you know it’s ready to tackle every chip, cracker and veggie thrown its way.

These innovative spins on game day guacamole score big when made with fresh avocados, a nutrient-dense fruit everybody can cheer for. They taste good, are good for you and bring the good times on game day.

Find more touchdown-worthy eats, from dips and appetizers to main courses and desserts that are always good at BigGameGuac.com.

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Championship Guac

Servings: 10

  • 5 Avocados From Mexico, peeled and pitted
  • 1 lemon, juice only
  • 1/2 cup white onion, finely chopped
  • 1 cup tomatoes, diced
  • 1/2 cup cilantro, chopped
  • 1 pound bacon, fried
  • 1/2 teaspoon garlic powder
  • salt, to taste
  • pepper, to taste
  • tortilla chips, for serving (optional)
  • crackers, for serving (optional)
  1. To prepare avocado: In a bowl, use fork to mash the avocados and lemon juice until creamy. Then add the onion, tomatoes and cilantro.
  2. To prepare bacon: Cut the bacon into squares then place it in a hot skillet over medium heat and cook 15 minutes, or until golden. Transfer to a plate to drain excess fat and let cool.
  3. To prepare guacamole: Add the bacon, garlic powder, salt and pepper, to taste, to the guacamole; mix well.
  4. To serve, put guacamole in bowl and serve with tortilla chips or crackers, if desired.
17324 detail image embed2

Gronkamole

Avocados From Mexico partner Rob Gronkowski’s favorite guacamole recipe
Servings: 4

  • 2 Avocados From Mexico
  • 1 teaspoon lemon juice
  • 3/4 cup chicken breast, cooked and shredded
  • 1/4 cup blue cheese, crumbled
  • 3 tablespoons Buffalo sauce
  • salt, to taste
  • corn chips, for serving (optional)
  • carrot sticks, for serving (optional)
  1. In a small bowl, mash avocados and stir in lemon juice.
  2. Add chicken, blue cheese and Buffalo sauce to guacamole mixture. Add salt, to taste.
  3. Serve with corn chips or carrot sticks, if desired.

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SOURCE:
Avocados From Mexico


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Food and Beverage

Finally, Ben & Jerry’s Made for Sharing: Introducing NEW Scoop-apalooza

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Beautifully Shareable, Ultimately Pair-able

Ben & Jerry's

BURLINGTON, Vt. /PRNewswire/ — Get ready to scoop, share, and celebrate! Ben & Jerry’s is excited to announce the launch of its latest innovation made for sharing: Scoop-apalooza – a collection of four delicious new flavors, available in 28 oz containers and each crafted to bring friends and family together for everyday celebrations. With larger sizes and irresistible combinations, these flavors are perfect for smaller group moments, gatherings, or just a cozy night in for fans and friends.

Experience the full interactive Multichannel News Release here:
https://www.multivu.com/benandjerrys/9241555-en-ben-and-jerrys-scoop-apalooza 

The Scoop-apalooza lineup features four crowd-pleasing flavors:

  • Vanilla & Fudge Brownie: A classic combination of rich vanilla ice cream swirled with decadent fudge brownies made by the Greyston Bakery who support open hiring.
  • Chocolate & Fudge Swirl: For chocolate enthusiasts, this flavor offers a creamy chocolate base with luscious fudge swirls that will make your taste buds dance.
  • Strawberries & Cream: Sweet cream ice cream blended with vibrant strawberry swirls.
  • Coffee & Fudge Chip: This flavor combines bold coffee ice cream, with coffee from our friends at BLK & Bold who empower youth and support grassroots change, along with oodles of fudge chips that are sure to perk up any gathering.  

“This is a whole new Ben & Jerry’s for today’s fans who know that sharing is caring,” said Flavor Guru, Haylee Nelson, adding “Scoop-apalooza is intentionally unpretentious to appeal to all of your friends and loved ones, and to pair best with any celebration be it cake, pie or dare I say… on a warm brownie?” 

Don’t love sharing your 16 oz Ben & Jerry’s pint? Scoop-apalooza proves that sharing can be deliciously easy. With a 28 oz container designed to bring everyone to the table, Scoop-apalooza turns ice cream into a moment for you and your crew. Feedback from early testing with fans was “Ben & Jerry’s pints are for your personal ice cream moments whereas Scoop-apalooza is ideal to dish out with friends.” Or, in other words, “Pint for you, Scoop-apalooza for the crew.”

Living up to their corporate mantra: “If it’s not fun, why do it?” Ben & Jerry’s is giving fans an exclusive chance to try and share some Scoop-apalooza with their friends before the flavors are available on shelves nationally. From January 14 – 28, the ice cream maker will give away exclusive Scoop-apalooza kits via Ben & Jerry’s social media channels and promotions offering fans the chance to get into the sharing spirit by gifting a kit to a pal as well as one for themselves.

 Scoop-apalooza will be available at grocery stores nationwide starting this month found alongside where you find your favorite Ben & Jerry’s pint. Learn more about our 4 NEW share-tastic flavors at https://www.benjerry.com/flavors/scoop-apalooza

About Ben & Jerry’s

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Ben & Jerry’s is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry’s is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry’s Foundation, guided by Ben & Jerry’s employees, granted $4.5 MM in 2024 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information visit benjerry.com.

SOURCE Ben & Jerry’s


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A One-Pot Soup to Simplify Family Dinner

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Tortellini Soup

A One-Pot Soup to Simplify Family Dinner

(Family Features) If you feel like you’re constantly busy with gatherings and get-togethers, you may be looking for easy, filling meals you can enjoy with your nearest and dearest. Warm, hearty Meatball Tortellini Soup can do just that as a delicious one-pot solution. Visit Culinary.net to find more family recipes.

Watch video to see how to make this recipe!

17365 VID Meatball Tortellini Soup detail image embed

Meatball Tortellini Soup
Recipe courtesy of “Cookin’ Savvy”

Servings: 6-8

  • 4          cups beef broth
  • 1          can (14 ounces) diced tomatoes
  • 16        ounces frozen meatballs
  • 19        ounces tortellini
  • 6          ounces frozen spinach
  • 1          tablespoon onion powder
  • 1          tablespoon garlic powder
  • 1          tablespoon Italian seasoning
  • 3/4       cup Parmesan cheese, plus additional for serving, divided
  • salt, to taste
  • pepper, to taste
  • 1/4       cup heavy cream
  • bread, for serving
  1. In Dutch oven, pour in beef broth and diced tomatoes. Fill empty diced tomatoes can with water and add to pot. Stir in meatballs, tortellini and spinach. Cook over medium heat then add onion powder, garlic powder, Italian seasoning and 3/4 cup Parmesan cheese. Add salt and pepper, to taste.
  2. Cook 25 minutes, stirring occasionally. Add heavy cream and cook 5 minutes.
  3. Serve with bread and additional Parmesan cheese.

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SOURCE:
Culinary.net


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