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“A-GAME” NAMED THE OFFICIAL SPORTS DRINK OF THE MINTO US OPEN PICKLEBALL CHAMPIONSHIPS

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A-GAME Beverages, Inc. is proud to sponsor A-GAME Singles Sunday

ORLANDO, Fla., March 17, 2023 /PRNewswire/ — A-GAME Beverage, Inc., maker of the ultimate hydration beverage, has partnered with the Minto US Open Pickleball Championships as the official sports drink of the largest and most prestigious pickleball tournament in the world. A-GAME is also the lead sponsor for A-GAME Singles Sunday. 

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A-GAME is the official sports drink of the Mintel US OPEN Pickleball Championships. (PRNewsfoto/A-Game Beverages)

A-GAME is an innovative beverage designed to help the body refuel, rehydrate and recover after a workout.

“Supporting athletes of all levels to perform at their best and achieve their highest goals is part of our DNA. We’ve watched this sport grow in popularity and we’re excited to be part of the fun and competitive world of pickleball,” Randall F. Greene, chief executive officer and co-founder, A-GAME Beverages, Inc. said.

As part of the sponsorship, A-GAME beverages will be available in concession stands throughout the facility, and A-GAME will have a sampling tent open during A-GAME Singles Sunday and throughout the championship games.

“Our players bring their “A” game every time they step onto the pickleball court, so it’s only fitting that we partner with A-GAME to provide our athletes and fans with the ultimate hydration beverage,”  said Chris Evon, co-founder of the US OPEN Pickleball Championships.

A-GAME is an innovative beverage designed to help the body refuel, rehydrate and recover after a workout, bringing out the best in every athlete. It is made with 8 essential vitamins, sea salt for natural electrolytes, honey for natural sweetness and flavor, pure Icelandic glacier water, and a variety of delicious, innovative flavors.

The US OPEN Pickleball sponsorship adds to the brand’s growing list of connections to the world of sports. A-GAME is also in its second year of a multi-year contract as the lead sponsor of the A-GAME 200 NASCAR Xfinity Series held at Dover Motor Speedway on Saturday, April 29.

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About A-GAME Beverages, Inc.

Backed by All-Star athletes and partners Johnny Damon, Major League Baseball All-Star, Chairman and Co-Founder of A-GAME Beverages, Inc., Bo Jackson, Major League Baseball All-Star and NFL All-Pro, A-GAME investor and Board of Directors member,  NASCAR driver Ryan Sieg, platinum-selling recording artist Ryan Cabrera and professional water skier and two-time world champion Thomas Degasperi, A-GAME is on a mission to equip athletes of all levels with the highest quality hydration beverages so you can always #BringYourAGAME. To learn more about A-GAME, visit www.drinkagame.com.

About the U.S. Open Pickleball Championships

Spirit Promotions is responsible for creating and running the Minto US OPEN Pickleball Championships in Naples, Florida. The OPEN was founded in 2016. The 7-day event is a world class, international event, which attracts the best players in the sport, as well as Pickleball enthusiasts of all ages and ability levels. The OPEN is known as the Biggest Pickleball Party in the World. For more information, please visit www.usopenpickleballchampionship.com

SOURCE A-Game Beverages

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Sports

College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida

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Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes

LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.

“We are proud to bring over 20 years of experience of fueling athletes to college basketball players,” said Krissy Lines, director of sports performance, nutrition, and education at Herbalife. “Our mission is to deliver personalized nutrition and hydration strategies that empower each athlete to perform at her peak. This is a pivotal moment for these women, not just as athletes, but as leaders in sport, and we’re honored to provide the resources and expertise to help them take the court with confidence, strength, and readiness to shine.”   As the Official Nutrition and Hydration Sponsor, Herbalife will provide participants with expert-led nutrition education designed to address the unique needs of female athletes, including factors like metabolism, muscle mass, and hormonal fluctuations that impact their nutritional and hydration requirements. In addition, Herbalife’s science-backed products, including the Herbalife24 NSF Certified for Sport®* line, will be available to both participants and spectators. This product line is specifically formulated to help replenish essential nutrients lost through sweat, optimizing hydration, endurance, and recovery. “Having worked closely with Herbalife on several initiatives supporting athletes of all levels, I’ve seen first-hand how their expertise in nutrition education can make a significant difference in an athlete’s performance,” said Joe Abunassar, president of Herbalife IMPACT Basketball Center in Las Vegas and on-court instructor at the combine. “This combine is an incredible opportunity for these athletes, and with Herbalife’s support, they will be well-equipped to perform at their highest level. This is a great step for women in basketball, and I’m excited to see what these athletes can achieve.” In addition to supporting the combine as its Official Nutrition and Hydration Sponsor, Herbalife is also the Official Nutrition and Hydration Sponsor of the Lilly Women’s College All-Star Game, which will showcase 20 of the nation’s top collegiate basketball players as they compete one final time before transitioning to the next phase of their careers. “Herbalife’s expertise in nutrition and hydration will ensure that athletes are fully prepared to showcase their talents,” said Mark Starsiaksenior vice president at Intersport, the event organizers. “We are excited to provide this platform for women to take center stage in front of scouts and coaches, and we are grateful for Herbalife’s support in making this event a reality.” For over two decades, Herbalife has been dedicated to empowering female athletes around the world, currently sponsoring more than 50 women across a variety of sports. The company’s journey began with its very first sponsored athlete, a female athlete, and has continued to provide women in sports with the support they need to succeed. Herbalife provides athletes with access to nutritionists and dietitians, premium products, and other resources that are often lacking in female sports – giving them the tools they need to perform at their best. Through this continued support, Herbalife is helping to elevate women in sports and inspire the next generation of female athletes. For updates on how Herbalife is fueling athletes around the world, follow @Herbalife, @HerbalifeUSA on social media. *Certified for Sport® is a registered trademark of NSF International. About Herbalife Ltd.
Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedInInstagram and Facebook). SOURCE Herbalife

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Food and Beverage

MUTANT SAYS “GET YOUR GREENS FOR BIGGER GAINS”

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Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival

PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.

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Big Greens is a new epic superfoods drink mix from MUTANT that is debuting at The Arnold Sports Festival.

Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66® ashwagandha, DE111® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.

“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”

Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.

For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.

About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.

SOURCE Fit Foods Ltd.

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Food and Beverage

Zing Zang Introduces Dill Pickle Bloody Mary Mix

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New Zing Zang® Bloody Mary Mix Creates ‘Dill-icious’ Bloody Mary Cocktails

CHICAGO, March 18, 2025 /PRNewswire/ — As consumer excitement for pickles and pickle-flavored food and drink continues to grow, Zing Zang, America’s #1-selling Bloody Mary brand, has introduced a new Dill Pickle Bloody Mary Mix.

Zing Zang Dill Pickle is the first flavored variety of Zing Zang’s popular Bloody Mary Mix. It’s crafted with real pickle brine and the same original recipe of seven real vegetable juices, Worcestershire sauce, hot sauce, and a blend of bold spices and seasonings.

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Zing Zang Dill Pickle is the first flavored variety of Zing Zang’s popular Bloody Mary Mix.

“We know many people love adding pickle juice to their Bloody Marys, so we made it even easier with Zing Zang Dill Pickle Bloody Mary Mix,” says E.G. Fishburne, VP of Marketing at Chicago-based Zing Zang. “If you like Bloody Marys and you like pickles, you’re gonna love this. It tastes so good, the vodka is optional!”

Zing Zang will be introducing fans of pickleball to the new Dill Pickle Bloody Mary Mix at the U.S. Open Pickleball Championships in Naples, Florida, at the end of April. “Zing Zang was the first sponsor of the U.S. Open back in 2016, and we’re more excited than ever to bring our Bloodys with a big punch of pickle to pickleball’s legendary Zing Zang Championship Court,” added Fishburne.

In addition to the original Zing Zang Bloody Mary Mix and the new Dill Pickle Bloody Mary Mix, the Zing Zang Bloody Mary portfolio also includes Zing Zang Blazing Bloody Mary Mix, a hotter and spicier version of the original mix, and a line of ready-to-drink pre-mixed Bloody Mary cocktails made with premium vodka in cans and party-sized bottles.

Zing Zang Dill Pickle Bloody Mary Mix will be available across the country at grocery retailers, wine and spirits stores, and is available now for purchase online at Amazon.com

For more information, visit ZingZang.com or follow Zing Zang on social media.

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About Zing Zang:
Zing Zang® is the leading Bloody Mary brand and a top non-alcoholic cocktail mix brand in the U.S. Renowned for its premium-quality mixers, Zing Zang offers a wide range of products, including the best-selling Bloody Mary Mix, Blazing Bloody Mary Mix, Dill Pickle Bloody Mary Mix, and an authentic Michelada Mix. Zing Zang also has an “amazing” line of mixers that includes Classic Margarita, Mango Margarita, Strawberry Margarita-Daiquiri, Sweet & Sour, and Piña Colada—all made with real fruit juices and naturally sweetened without high fructose corn syrup. Expanding beyond mixers, the brand has launched a line of ready-to-enjoy prepared cocktails, featuring Zing Zang’s award-winning mixes paired with premium spirits. The lineup includes Bloody Mary, Blazing Bloody Mary, Classic Margarita, and Mango Margarita. Founded in 1997 and based in Chicago, Illinois, Zing Zang products are available nationwide in over 300,000 retail and on-premise locations. For more information, please visit ZingZang.com.

SOURCE Zing Zang, LLC


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