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Blavity Inc. Launches ‘Home & Texture,’ First-Ever Curated Home, Interior Design and Commerce Hub for Black and Multicultural Millennials

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Home & Texture Roll Outs Editorial Storytelling, Shoppable Content, and Creator Partnerships to Best Reflect the Individuality, Lifestyle and Cultural Heritage of Consumers

LOS ANGELES (Newswire.com) – Blavity Inc. – the corporation that builds solutions for Black and multicultural audiences and enterprises who want to reach them and reaches more than 250 million monthly consumers across its media portfolio, including 21NinetyTravel NoireShadow and Act, and Blavity.com – announces the launch of its newest lifestyle brand and commerce vertical Home & Texture. 

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Home & Texture marks the first-ever curated home, interior design, and commerce hub dedicated to Black and multicultural consumers. While the home decor market is forecasted to hit $202 billion by the end of 2024, and this consumer segment makes up 60% of the growth in the home improvement category in the U.S., it is historically underserved with relevant home, DIY, and buying content and resources. Additionally, as more multicultural millennials are aging and buying homes, Home & Texture fills a current void in the publishing space by providing storytelling and shoppable content that reflects their individuality, lifestyle, and cultural heritage.

Merin Pasternak, the Senior Vice President of Commerce & Consumer Media, and Melody Bostic Brown, the Associate Vice President of Consumer Media at Blavity, will lead the home brand. The team will drive the content strategy for Blavity’s commerce-first lifestyle brands 21Ninety and Travel Noire, and will lead Home & Texture’s curated editorial storytelling and commerce to inspire and engage audiences in a way that consistently drives action. With millennials transitioning into home ownership and growing their families, Blavity Inc. will leverage its trust with consumers to drive inclusive change in media.

“Blavity was founded to fuel inclusivity across all business and lifestyle categories, specifically for Black and multicultural millennials. Home & Texture is a category disruptor – providing much-needed information and shoppable content that is curated to speak authentically to this underserved consumer segment, which is among the fastest growing in this category,” said Morgan DeBaun, CEO and Founder of Blavity Inc. “We’re excited to expand our growing media portfolio with this launch and guide readers as they put down their roots, raise families and turn houses into homes.”

Home & Texture launches with content franchises and key tentpoles featuring creators, entrepreneurs, and community-driven content, including:

  • House Tours: House tours profile entrepreneurs, creators, and single parents, including Carmeon HamiltonDavid Quarles IV, and Laquita Tate. The franchise looks at home designs and decor inspiration from the Black and multicultural community.
  • My Homebuying Experience: This UGC and influencer-driven content discusses the joys and unexpected scenarios around becoming first-time homeowners, as well as design hacks and product reviews.
  • Bad to Bougie: This franchise covers transforming old, unattractive pieces into fabulous accent pieces. It shows how to maximize your budget and reimagine furniture and decor sustainably.
  • D-I-WHY: This tentpole explores the “why” vs. the “why not” approach to home renovations and refreshes. It provides insights and how-tos around specific home projects that are worth taking a hands-on approach and defines those that are best left to the professionals.
  • Everything Must-Go…Into Your Home: This tentpole leverages an organic beginning-of-the-year refresh buzz with the best deals on home furnishings and appliances through “everything must go” clearance sales. In addition, we’ll highlight product reviews and listicles about home furnishings and appliances and offer UGC-driven contests.
  • First Time Around: This tentpole touches a vital segment of the Home & Texture audience and buyers — first-time homeowners. For BIPOC millennials, creating a beautiful home is exciting, yet it also presents a lot of unknowns and discoveries. We offer them guidance.

For more, visit HomeandTexture.com.

ABOUT BLAVITY INC.

Blavity Inc. is a corporation that builds solutions for Black and multicultural audiences and enterprises who want to reach them. Founded in 2014, Blavity Inc. is home to the largest network of platforms and lifestyle brands serving millennials & Gen Z through original content, video, and unique experiences. The company has grown into a market leader for Black-owned media, reaching over 250 million millennials and Gen Z per month through its growing brand portfolio, including Blavity, 21Ninety, Home & Texture, Travel Noire, AfroTech, Shadow & Act, and Blavity TV.

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Source: Blavity Inc.

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Pro Tips for Maintaining Your Lawn Mower

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(Family Features) Most homeowners strive for beautiful yards, but neglecting a key component of lawn maintenance – the lawn mower itself – can lead to issues not only with your lawn but with the machine as well.

A well-maintained mower provides a cleaner cut, which promotes healthier grass growth. Neglecting regular maintenance can result in uneven cuts, scalping and other issues that can damage your lawn. Regular maintenance also ensures your mower operates at peak efficiency, which can extend the lifespan of your mower, saving you money in the long run by preventing costly repairs or the need for a new machine.

To unlock the full potential of your lawn mower, clean it after each use to prevent buildup of grass clippings and debris, and store it in a dry, sheltered place between uses. Additionally, regular maintenance including checking the oil level, inspecting the air filter and ensuring the blades are sharp can prevent larger issues and keep your mower running smoothly.

  1. Change the Oil: Drain the old oil from your mower and refill it with fresh, high-quality engine oil.
  2. Replace the Air Filter: A clogged air filter can reduce your mower’s efficiency. Replace it with a new one to ensure optimal air flow to the engine.
  3. Change the Spark Plug: Remove the old spark plug using a spark plug wrench and replace it with a new one. This ensures reliable ignition and efficient fuel combustion.
  4. Sharpen the Blades: Remove the blades and sharpen them using a file or a sharpening tool. Reattach them securely before mowing.
  5. Clean the Deck: Grass clippings and debris can accumulate under the deck. Clean it thoroughly to prevent rust and ensure smooth operation.
  6. Inspect the Belts and Cables: Check for any signs of wear or damage. Replace any worn or frayed belts and cables to avoid future breakdowns.

Visit eLivingtoday.com to find more advice to keep your lawn and garden equipment in pristine condition.

Photo courtesy of Shutterstock

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5 Home Decor Ideas for St. Patrick’s Day

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(Family Features) Transform your home into a festive haven with these creative and stylish St. Patrick’s Day decor ideas.

Incorporate Classic Green and Gold
Green and gold are the iconic colors of St. Patrick’s Day, and they can instantly bring a festive feel to your home. Start by incorporating these hues into your existing decor. Add green throw pillows or a gold-framed mirror to your living room. You can also drape green and gold garlands across your mantel or staircase and use green and gold table runners, placemats and napkins in your dining area.

Add a Personal Touch with DIY Shamrock Crafts
Creating shamrock crafts can be a fun way to add a personal touch to your St. Patrick’s Day decor. Try making shamrock garlands using green construction paper, string and a bit of creativity. Or paint small wooden shamrocks and use them as ornaments or table decorations.

Build a Festive Centerpiece
A beautifully set table can impress your guests and make your celebration feel extra special. Go beyond the green and gold tablecloth, placemats and napkins with a centerpiece that features elements like shamrocks, gold coins and fresh flowers. You can also use green and gold candles to add a warm and inviting glow to your table.

Use Leprechaun Figurines in Creative Ways
Place leprechaun figurines in unexpected spots around your home to delight your family and guests. For example, you can position them on bookshelves, windowsills or in planters. Create little scenes by adding mini pots of gold, tiny ladders or faux greenery to make your decor feel magical and engaging.

Set the Scene with Scented Candles and Lights
Choose candles with scents of spring, such as fresh grass, mint or citrus, to create a refreshing and inviting ambiance. In addition to scented candles, consider using string lights or lanterns to add a soft, warm glow to your decor. You can wrap string lights around banisters or mantels, or use them to create a twinkling backdrop.

Find more ideas to get your home ready for St. Patrick’s Day at eLivingtoday.com.

Photo courtesy of Shutterstock

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Housing Market in Athens, AL Just Got Hotter; 300 New Homes on the Way

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Elevated Living Meets Small-Town Charm with Upscale Amenities and Boutique Retail

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ALPHARETTA, Ga., March 3, 2025 /PRNewswire/ — DDB Capital Fund, LLC (“DDB Capital”), a leading real estate investment fund located in the Southeast, has secured 124 acres in Athens, Alabama. Known for its rich history, strong community values, and steady growth, Athens offers an exceptional quality of life while preserving its local heritage.

This development aligns with DDB Capital’s mission to introduce “higher living,” creating lasting value for families and strong returns for our fund’s investors. Athens boasts a thriving local economy, top-ranked schools, and a vibrant downtown filled with unique shops, restaurants, and cultural attractions, making it an increasingly desirable destination for homebuyers.

The community plans to feature 300 single-family homes, along with a resort-style pool, gym, pickleball courts, and green spaces. The development features retail spaces and a walking path, fostering a seamlessly integrated community.

Overview

  • Location: 14477 Cambridge Lane, Athens, AL 35613
  • Development Size: 124 acres
  • Residential Units: 300 lots featuring custom-built and move-in-ready homes
  • Retail: Curated boutique retail in a village-style setting
  • Recreational Amenities: Pickleball courts, pool, gym, green spaces, walking trails
  • Timeline: Development begins immediately, with home sales anticipated by mid-2026

About DDB Capital

Our mission is to drive innovation in real estate development while fostering thriving communities and sustainable growth. We are committed to delivering transformative developments that create lasting value for both investors and residents across the Southeast. For more information, visit www.ddbcapital.com.

SOURCE DDB Capital

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts

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