Food and Beverage
Celebrating 20 Years of Baja Bliss: Taco Bell® and MTN DEW® Amp Up the Flavor with Exclusive Offers and Innovations
This year marks a significant milestone—the 20th anniversary of the iconic MTN DEW® BAJA BLAST®. As part of this year-long fiesta, Taco Bell is amping up the celebration with a slew of exciting offerings and innovative twists on this beloved beverage. From free drinks to the thrilling debut of BAJA BLAST™ Gelato, this ‘Bajaversary’ is shaping up to be a flavor-packed event!
Free BAJA BLAST on July 29 – One Day Only!
Taco Bell is inviting all BAJA BLAST fanatics to join the celebration with a free medium-sized MTN DEW BAJA BLAST fountain drink or a regular-sized BAJA BLAST Freeze. This offer is available on July 29, exclusively at participating Taco Bell locations and through the Taco Bell app—while supplies last. It’s an event not to be missed!
More Surprises in Store
The Baja party doesn’t stop there. Throughout August, there’s an extra treat for Taco Bell lovers with free MTN DEW BAJA BLAST fountain drinks or freezes available through third-party delivery services*.
Mark your calendars for August 13, at 2 p.m. PST, Rewards Members can participate in the Stanley x Bajaversary Tumbler Tuesday Drop through the Taco Bell app. The first 20 lucky users will score not only the limited-edition tumbler but also free MTN DEW BAJA BLAST for an entire year!
A Scoop of Baja: MTN DEW BAJA BLAST Gelato
Get ready to spoon your way through a new treat! Starting September 3, the MTN DEW BAJA BLAST Gelato will make its nationwide debut exclusively for Taco Bell Rewards Members. This creamy, dreamy dessert infuses the tropical lime zest of BAJA BLAST into a gelato form, providing a fresher way to enjoy your favorite flavor alongside your go-to Taco Bell treats.
$1 Happier Hour
Engage in the joy of Baja all season long with Taco Bell’s Happier Hour. Every day between 2–5 p.m., snag a medium-sized MTN DEW BAJA BLAST fountain drink or regular-sized BAJA BLAST Freeze for just $1. And don’t forget, Taco Bell offers free in-store refills when dining in!
What’s Next for MTN DEW BAJA BLAST?
Over the past two decades, MTN DEW BAJA BLAST has not only become a staple at Taco Bell but a significant part of pop culture. Looking ahead, anticipate even more exciting innovations—we’re talking about none other than MTN DEW BAJA BLAST™ PIE coming later this year!
As Taylor Montgomery, Taco Bell’s Chief Marketing Officer, puts it, “For two decades, MTN DEW BAJA BLAST has been the drink that loyal fans just can’t get enough of. We’re proud of the iconic duo Taco Bell and BAJA BLAST have become and are thrilled to celebrate this milestone with our die-hard Baja fans.”
And according to JP Bittencourt, Vice President of Marketing at Mountain Dew, “Our fans’ passion fuels our innovation. We’re thrilled to continue bringing groundbreaking and exclusive offerings to show our appreciation for their enduring support.”
Stay Updated
For more information about Taco Bell and its inventive menu additions, visit www.TacoBell.com or follow their social media channels. Likewise, to stay refreshed on all things MTN DEW®, visit www.mountaindew.com.
Here’s to another 20 years of Baja, innovation, and most importantly, fun! 🎉🌮🥤
*Terms and conditions apply. Please visit www.tacobell.com/delivery for more details.
SOURCE Taco Bell Corp.
https://www.tacobell.com/newsroom/taco-bell-and-mtn-dew-commemorate-20th-bajaversary
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Food and Beverage
Red Bull Reveals the New Red Bull® Spring Edition Cherry Sakura
Red Bull has launched the limited-time Spring Edition Cherry Sakura, a seasonal flavor available nationwide in both sugar and sugar-free options. This new variant features a bright profile of cherry, cherry blossom, and a hint of almond. With 80mg of caffeine per 8.4 fl oz can, it aims to capture spring’s vibrant energy.
Last Updated on March 29, 2026 by Daily News Staff
Red Bull is leaning into spring vibes in a big way.
In a Feb. 23, 2026 announcement out of Santa Monica, the brand revealed Red Bull Spring Edition Cherry Sakura—a limited-time flavor designed to match the season’s “let’s get outside” energy. The release is available nationwide now, and it’s coming in two options: with sugar and sugar-free.
What it tastes like
Red Bull describes the new Spring Edition as a layered flavor built for people who want something bright, floral, and a little unexpected.
Here’s the profile the company shared:
- Cherry
- Cherry blossom (sakura)
- A touch of almond flavor
The result sounds like a spring-forward twist—sweet and fruit-led up front, with a floral note and a light, nutty finish.
What to look for on shelves
If you’re scanning the cooler, Red Bull says the Spring Edition Cherry Sakura will be easy to spot.
The cans are packaged in:
- White-colored 8.4 fl oz and 12 fl oz individual cans
- Cherry-red lettering accents
Like other seasonal drops, this one is expected to move quickly. Red Bull notes it will be sold at retailers nationwide “while supplies last.”
Same functional ingredients, new seasonal flavor
Red Bull also emphasized that Spring Edition Cherry Sakura contains the same functional ingredients as Red Bull Energy Drink, with the difference being the limited-time taste.
For caffeine context, the company says one 8.4 fl oz can contains 80mg of caffeine, which it compares to about the same amount as a home-brewed cup of coffee.
The bigger picture: Red Bull’s scale keeps growing
Seasonal flavors have become a reliable way for major beverage brands to keep things fresh, and Red Bull’s numbers show why these launches matter.
According to the company, Red Bull Energy Drink is available in 178 countries, and more than 13.9 billion cans were consumed in 2025 alone.
Bottom line
If spring flavors are your thing—or you’re just ready for something new in the energy drink lineup—Red Bull Spring Edition Cherry Sakura is officially in the wild. It’s nationwide, it’s limited, and it’s available with sugar or sugar-free, so you can pick your lane and stock up before it disappears.
For more information, visit RedBull.com.
Source: Red Bull (PRNewswire press release, Feb 23, 2026, 07:07 ET)
Link to source: https://www.prnewswire.com/
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Food and Beverage
Survey Finds Cooking Oil Now Influences Where Many Americans Choose to Eat
A new survey suggests cooking oil is no longer just a kitchen detail. Coast Packing found that 43% of Americans say a restaurant’s cooking oil influences where they choose to eat.

New national survey data suggests cooking oil is becoming a visible factor in restaurant selection, with younger diners showing the strongest preferences.
A new national survey suggests that cooking oil is no longer just a back-of-house decision for restaurants. It is increasingly becoming part of how consumers decide where to eat.
According to new data released by Coast Packing Company, 43% of Americans say a restaurant’s cooking oil influences their dining choice. The survey, based on responses from 1,005 U.S. consumers, points to a clear shift in how ingredient decisions are perceived by the public.
The strongest signal comes from younger diners. Among adults ages 18 to 34, 52% say knowing whether a restaurant uses Beef Tallow or seed oils affects where they choose to eat. Among consumers 55 and older, that number falls to 33%.
The preference gap also shows up when diners are asked to choose between two otherwise identical restaurants. In that scenario, 31% of adults ages 18 to 34 say they would choose the restaurant using Beef Tallow, compared with 19% of adults 55 and older.
The survey also found that 24.7% of diners prefer restaurants to use traditional animal fats such as butter or Beef Tallow, while 15.6% prefer seed or vegetable oils. That suggests ingredient choices once treated mainly as operational decisions may now be influencing brand perception, menu appeal, and customer loyalty.
For restaurant operators, the findings point to a broader change in consumer behavior. Diners, especially younger ones, appear increasingly interested in how food is prepared and what ingredients are used behind the scenes. That shift aligns with wider food industry trends that emphasize transparency, flavor, and traditional preparation methods.
Coast Packing says the data builds on years of tracking consumer attitudes toward animal fats. Earlier research showed growing openness to ingredients such as Lard and Beef Tallow, particularly among younger consumers who associate them with flavor and old-school cooking. This latest survey goes a step further by suggesting those views are now influencing actual dining behavior.
The findings also match broader market signals. Whole Foods Market’s 2026 food trend forecast identified Beef Tallow as an emerging ingredient gaining visibility, while analysts continue to project growth in the global tallow sector through 2030.
Restaurants are unlikely to overhaul kitchen practices overnight. Still, the survey suggests cooking oil is becoming more than a technical ingredient choice. For a growing share of consumers, it is part of the dining experience itself.
For more information, visit Coast Packing Company.
External Links
- Back to Flavor, Back to Tallow white paper
- Email to request the full survey results
- Coast Packing Company official website
- Coast Packing TasteMap
- Healthy Fats Coalition
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Food
CropX Launches CropX Vision, an AI Tool for Vineyard Water Stress Monitoring

CropX Technologies has launched CropX Vision, a new AI-powered vineyard monitoring solution designed to help growers measure vine water stress using a single canopy image.
The new tool uses computer vision and agronomic modeling to estimate leaf water potential from a smartphone photo, giving growers and agronomists a faster and more scalable way to assess plant stress across entire vineyard blocks. The company says the goal is to support better irrigation decisions throughout the growing season.
CropX Vision is available globally on both iOS and Android. The platform is also integrated into the broader CropX application, allowing users to combine canopy-based stress insights with other agronomic data in one place.
According to CropX, the technology offers an in-season alternative to traditional pressure chamber measurements, which can be more time-consuming and limited in sampling range. Instead of relying on specialized equipment, growers can capture a single image in the field and receive plant-level water stress insights.
The product builds on technology originally developed by Tule Technologies, a California-based precision irrigation company acquired by CropX in 2023. Tule’s canopy sensing technology has already been used in California vineyards, and CropX is now expanding that capability to growers worldwide.
CropX says the global release reflects its continued focus on data-driven tools that help growers improve productivity while managing water more efficiently.
CropX Vision is now available for download via the app stores:
- iOS: https://apps.apple.com/nl/app/cropx-vision/id6756921607?l=en-GB
- Android: https://play.google.com/store/apps/details?id=com.cropx.cropx_vision&pcampaignid=web_share
For more information, visit CropX Vision.
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