Sports
DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign
The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary
PITTSBURGH /PRNewswire/ — DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded

Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”
The major components of “Sports Change Lives” are:
- A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
- Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights to select fan events during the Men’s and Women’s Final Four® Games, access to exclusive NCAA championship event licensed merchandise and media investments during the Men’s and Women’s March Madness® tournaments, courtside signage, exclusive content production using historical footage and access to multiple college championships.
- A new program, “75for75 Sports Matter Grant Program,” which will provide 75 Sports Matter grants from The DICK’S Sporting Goods Foundation of $75,000 each to selected youth sports programs around the country that are truly changing lives through sport on and off the field. “75for75” will distribute more than $5.6 million in 2023.
- A renewed $1.5M partnership between The DICK’S Foundation and Good Sports to provide 20 of the most under-resourced communities across the country with $75,000 worth of youth sports equipment in 2023.
- A new $1.5M partnership between The DICK’S Foundation and Local Initiatives Support Corporation (LISC) to launch the Game On-Community Places to Play Initiative, which will help to create or renovate up to 20 multi-use youth sport spaces in underserved communities.
DICK’S Sporting Goods was founded in 1948 in Binghamton, New York, by 18-year-old Dick Stack, who started his business with $300 from his grandmother’s cookie jar. He also believed in the power of sport and giving back to his community and organized an effort to expand the local little league from four teams to 16 so that more kids could play. Dick’s son, Ed Stack, and his siblings bought the company from their father when it was comprised of two small stores. The legacy of fostering opportunities for young people to compete was continued by Ed Stack, the company’s current Executive Chairman, and remains an integral part of DICK’S culture today.
Since 2014, when the company started tracking its giving, DICK’S and The DICK’S Sporting Goods Foundation have committed more than $170 million to support young athletes. The DICK’S Sporting Goods Foundation has set a goal to help give two million kids the chance to play by 2024.
Category: Company
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.
About The DICK’S Sporting Goods Foundation
The DICK’S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK’S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK’S Foundation can be found on sportsmatter.org.
SOURCE DICK’S Sporting Goods
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Food and Beverage
White Castle Unveils a Bounce House (er, Castle) as Part of Its New Line of Branded Merchandise for Spring 2025
New merch collection also includes White Castle tin lunchbox, pickleball paddle set, playing cards, T-shirts and more. COLUMBUS, Ohio, April 16, 2025 /PRNewswire/ — White Castle is helping customers take their legendary Crave to new heights with the launch of a brand-new line of merchandise. The crown jewel of the spring 2025 collection? An 8-foot-tall bouncy castle with a design inspired by, you guessed it, an actual White Castle! This inflatable fun house reinforces that White Castle isn’t just about satisfying Cravings — it’s about creating memorable moments, too.

White Castle is introducing a bounce castle as part of its new line of spring 2025 merchandise.
“Our House of Crave merchandise team really outdid themselves for this spring 2025 collection,” said Jamie Richardson, vice president at White Castle. “Looking ahead to the nicer weather, there is no more epic way to celebrate than with a Castle of your own!” The one-of-a-kind White Castle Bouncy Castle is made to order and, at 12′ x 12′ x 8′ feet, is sized for Cravers of all ages. The new spring collection of merch, which is available exclusively at White Castle’s online store, House of Crave, also includes an array of smaller, though equally exciting, items:
- A tin lunchbox. Retro meets modern with a never-before offered classic tin lunchbox. It’s perfect for Cravers of all ages, whether used for packing lunch, storing collectibles, or just showing off an affection for White Castle’s iconic Sliders.
- Pickleball paddle set. As the home of The Original Slider®, White Castle is well-suited to help with your slide action on the pickleball court. Pick up a pair of these paddles and slide away!
- Playing cards. No tricks here, just a simple deck of White Castle-branded playing cards.
- “Only Beef” T-shirt. Proclaiming “The only beef between us is this Slider,” this T-shirt is best bought in pairs.
- Knight-time craver T-shirt. “Dost thou even crave?” asks the knight who adorns this grey T-shirt holding a tray of Sliders.
- A “Follow Your Crave” horn. This long plastic blue horn, similar to a vuvuzela (think soccer stadium noisemaker), can be blown when the Craving hits — or at any time, for that matter.
- Pint glass. Raise this pint glass, painted with the White Castle logo, and toast to memorable moments.
- Bucket hat. Anyone wearing this soft, wide-brimmed bucket hat, adorned with the White Castle logo, will look super cool eating Sliders.
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Sports
College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida
Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes
LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook). SOURCE Herbalife
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
News
Unmasking the Deception: The $300 Million Fraud Case Surrounding Arizona Athletic Grounds
Randy and Chad Miller face serious fraud charges after allegedly defrauding investors out of $300 million in their failed sports complex, revealing a cautionary tale for investors.

In a tale that intertwines ambition with deceit, the shocking story of Randy and Chad Miller, the father-son duo behind what was once touted as the largest sports and entertainment complex in the United States, has taken a dark turn. Opening the sprawling Bell Bank Park—which boasts an impressive 194 fields and courts—in East Mesa just three years ago, the Millers had big dreams. But now, they find themselves embroiled in a federal indictment that claims they defrauded investors out of nearly $300 million.
A Grand Vision Becomes a Nightmare
The original vision for the sports complex, which has since been rebranded as Arizona Athletic Grounds, was ambitious. Randy Miller, the mastermind behind the project, had long dreamed of creating a hub for sports and entertainment that would attract families, athletes, and fans from across the nation. After years of planning and investment, the facility finally opened its doors, seemingly fulfilling a lifelong dream.
However, dreams of grandeur have turned into a nightmare, as the Millers face serious allegations of using the facility as a front for an elaborate fraud scheme. With the company declaring bankruptcy in 2023—reporting debts of a staggering $366 million—investors and stakeholders are left reeling.
The Allegations: A Web of Fraud and Deceit
According to the federal indictment, Randy and Chad Miller allegedly enriched themselves at the expense of investors, using funds raised from municipal bonds for personal luxuries rather than for the intended purpose of constructing and operating the sports complex. The FBI claims they employed fraudulent documents and misrepresented the financial viability of the project to lure in unsuspecting investors.
From lavish purchases of luxury vehicles to alleged misappropriation of funds for personal expenses, their actions paint a picture of greed and entitlement. Not only did the Millers reportedly pay themselves significantly beyond disclosed salaries, but they also misled investors with false financial projections and forged documentation purporting to show interest from customers.
A Cautionary Tale for Investors
This case serves as a cautionary tale about the complexities of investing in large-scale projects. The Millers poured their aspirations into the Arizona Athletic Grounds but masked disappointing financial realities with misleading projections and falsified documents. The initial feasibility study performed in 2016 indicated the project would generate significantly lower revenues than anticipated—a warning sign that went ignored in pursuit of ambition.
In a staggering twist, the project opened to a far cry from its projected success, generating less than $28 million in its first year compared to the nearly $96 million touted to investors. With bankruptcy filings showing that investors recouped a paltry sum of less than $2.5 million from their $284 million investment, many are left to ponder how their trust could be so easily manipulated.
Legal Ramifications and Future Implications
As the case unfolds, Randy and Chad Miller are facing severe legal consequences, including charges for wire fraud, securities fraud, and aggravated identity theft. If convicted, they could spend decades in prison, a sobering reality for the once-celebrated entrepreneurs. The U.S. Securities and Exchange Commission is also pursuing parallel action, further complicating matters for the Millers.
This incident not only reflects the pitfalls that entrepreneurs can face but also highlights the responsibilities of investors to conduct thorough due diligence before committing funds to any venture. The tale of the Millers serves as a stark reminder of the importance of integrity, transparency, and community trust in business practices.
Conclusion
As this saga continues to unfold, the story of the Arizona Athletic Grounds serves as a reflection on ambition gone awry. It’s a stark reminder that behind every grand vision lies the essential need for honesty and ethical conduct. The community of East Mesa, once hopeful for a thriving sports destination, now faces the challenge of moving forward, learning from the past, and rebuilding trust in local business ventures. We can only hope that the lessons from this cautionary tale resonate not just within the realm of sports and entertainment but across all industries that forge the backbone of our economy.
Related link:
Get the latest updates and information on the rapidly growing sport of pickleball, which is specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.
The fate of Lucky Supermarkets in SoCal
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
-
Urbanism2 years ago
Signal Hill, California: A Historic Enclave Surrounded by Long Beach
-
News2 years ago
Diana Gregory Talks to us about Diana Gregory’s Outreach Services
-
Senior Pickleball Report2 years ago
The Absolute Most Comfortable Pickleball Shoe I’ve Ever Worn!
-
STM Blog2 years ago
World Naked Gardening Day: Celebrating Body Acceptance and Nature
-
Senior Pickleball Report2 years ago
ACE PICKLEBALL CLUB TO DEBUT THEIR HIGHLY ANTICIPATED INDOOR PICKLEBALL FRANCHISES IN THE US, IN EARLY 2023
-
Travel2 years ago
Unique Experiences at the CitizenM
-
Automotive2 years ago
2023 Nissan Sentra pricing starts at $19,950
-
Senior Pickleball Report2 years ago
“THE PEOPLE’S CHOICE AWARDS OF PICKLEBALL” – VOTING OPEN