Foodie News
DOVE® CHOCOLATE INTRODUCES INNOVATIVE AI TOOL TO HELP MOMS RETURNING TO THE WORKFORCE
Mars brand seeks to uplift women this Mother’s Day by translating parenting skills into job skills
NEWARK, N.J. /PRNewswire/ — Today, DOVE® Chocolate, proudly part of Mars, released the Mom Experience Translator, the innovative AI tool designed to help moms looking to reenter the workforce after taking a “Mommy Gap”—a period when moms may choose to leave their jobs to raise their children. An estimated 61% of people who have experienced at least a 12-month gap in employment are women1. Many employers can show bias against applicants who have a gap in their resume, which can be caused by temporarily taking time off to stay at home with their children2.
As moms look to reenter the workforce after a Mommy Gap, refreshing their resumes, filling out job applications, and brushing up on job interview skills can be daunting. This motivated DOVE Chocolate to give moms something they can really use this Mother’s Day: a sweet reminder that we see their promise, by delivering an innovative AI-powered tool that helps translate parenting skills into job skills. This free tool allows moms to input an open job description, select from a list of pre-populated skills and add additional accomplishments and areas of expertise that they use every day as a parent. The tool translates these parenting skills into functional job skills that recruiters and hiring managers are seeking.
“DOVE has long been a brand that empowers and uplifts women,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley. “We’re thrilled to inspire moments of everyday happiness this Mother’s Day, by helping to provide additional support and highlight the incredible strength, power and excellence moms bring to the table in all aspects of life.”
For nearly 30 years, Dove has inspired women with Promises in every wrapper. Now, with the Mom Experience Translator, we’re helping them realize their promise. In honor of the brand’s ongoing commitment to women’s empowerment, the brand will initiate a sweepstakes starting May 10th, granting 10 mothers the opportunity to win $1,000 each by utilizing the Mom Experience Translator to help cover expenses on their career journey. Furthermore, DOVE Chocolate will contribute $10,000 to a charity supporting women reentering the workforce.
To try the tool and enter for a chance to win, visit DoveChocolate.com/PromiseOfMoms. For more information about DOVE Chocolate, visit www.DoveChocolate.com, or visit the brand on Facebook, Instagram, Twitter and TikTok.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
1Source: JobList Survey, 2021
2Source: Harvard Business Review, 2018
SOURCE Mars Wrigley
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Food and Beverage
Dirty Birds Expands to Downtown Long Beach, Signaling Continued Urban Revival
San Diego’s Dirty Birds sports bar is opening a new location in Downtown Long Beach, highlighting the city’s ongoing revitalization and growth ahead of the 2028 Olympics.
Downtown Long Beach is getting a flavorful new addition as The Bascom Group announces a lease agreement bringing San Diego’s popular sports bar chain Dirty Birds to a prime retail space at 200 Pine Avenue.
The deal marks another milestone in the ongoing revitalization of Long Beach, particularly within its bustling downtown entertainment corridor.
A Prime Location in the Heart of Downtown
The newly leased space spans 3,039 square feet on the ground floor of 200 Pine Avenue, a six-story office tower that has undergone significant renovations in recent years. The building, a recognizable fixture in the downtown skyline, includes:
- Class “A” upgraded common areas
- A 123-stall parking structure
- Strong tenant retention history
- Existing retail neighbors like Agaves Kitchen & Tequila and Agaves Ultra Lounge
An additional 4,923-square-foot lower-level space remains available and is already attracting interest for a potential speakeasy-style nightclub concept.
Dirty Birds Brings Its Signature Energy North
Founded in San Diego, Dirty Birds has built a loyal following as a high-energy sports bar known for:
- Award-winning chicken wings with unique flavors like Dirty Blue and Apple Bourbon Chipotle
- A lively, fan-focused atmosphere filled with sports memorabilia
- A diverse menu including burgers, sandwiches, salads, and craft beer
With multiple locations across San Diego neighborhoods like Pacific Beach, Ocean Beach, and near San Diego State University, the brand has established itself as a go-to destination for sports fans.
Its expansion into Long Beach represents a strategic move into a rapidly growing urban market.
Downtown Long Beach’s Ongoing Transformation
The arrival of Dirty Birds reflects broader momentum in downtown Long Beach, fueled by public and private investment. According to Bascom leadership, the area is experiencing a surge in activity driven by:
- Community events like the DTLB Live! series
- Streetscape and public space improvements
- Increased residential and mixed-use development
Nearby landmarks include:
- Billie Jean King Main Library
- Long Beach City Hall
- Long Beach Convention & Entertainment Center
The location also benefits from excellent transit access, including proximity to the Metro A Line.
Olympic Spotlight and Future Growth
Looking ahead, Long Beach is poised for global attention as a key venue city for the 2028 Summer Olympics. The city is expected to host 11 sporting events, making it one of the most active Olympic hubs outside Los Angeles itself.
This global spotlight is accelerating over $1.7 billion in development projects, including:
- Waterfront transformations
- Expanded residential housing
- Infrastructure upgrades through the Elevate 28 program
What This Means for Long Beach
The addition of Dirty Birds is more than just a new restaurant—it’s another indicator of a city on the rise. As downtown Long Beach continues to evolve into a vibrant live-work-play destination, high-profile tenants like Dirty Birds help:
- Strengthen the local economy
- Enhance nightlife and dining options
- Attract both residents and visitors
With an anticipated opening later this year, Dirty Birds is set to become a new hotspot for sports fans and food lovers alike.
Related Links
- 200 Pine Avenue Property Details
- LoopNet Listing for 200 Pine Avenue
- The Bascom Group Official Website
- Downtown Long Beach Plan
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Food and Beverage
f’real and Good Humor Launch Orange Creamsicle Milkshake for Spring
f’real and Good Humor have launched a limited-edition Orange Creamsicle Milkshake for spring, bringing a nostalgic frozen flavor to stores, campuses, and theaters nationwide.
Limited-edition frozen drink brings the classic Creamsicle flavor back in a blend-it-yourself format at convenience stores, campuses, and theaters nationwide
Fans of nostalgic frozen treats have a new option this spring. f’real and Good Humor have teamed up to launch a limited-edition Orange Creamsicle Milkshake, a frozen drink inspired by the classic Good Humor Creamsicle Bar.
Available for a limited time, the new f’real Orange Creamsicle Milkshake blends orange and vanilla cream flavors into a sippable frozen drink made with real milk. The concept is simple: take a familiar warm-weather favorite and turn it into a quick, customizable treat for people on the go.
A Familiar Flavor, Reworked for Convenience
The product leans on a flavor combination many consumers already know well. Orange and vanilla have long been tied to the Creamsicle name, and that built-in recognition gives the launch an advantage in a crowded frozen novelty market.
Instead of offering another traditional frozen bar, the companies are betting on format. The milkshake uses f’real’s self-serve blending system, which lets customers grab a cup from the freezer, remove the lid, and blend it in-store in under a minute. Three thickness settings add a level of customization that fits with current demand for quick, personalized snack options.
Where to Find the Orange Creamsicle Milkshake
The Orange Creamsicle Milkshake is now available at retail locations nationwide, including convenience stores, college campuses, and movie theaters. Participating retailers include Kwik Trip, Sheetz, Circle K, Yesway, RaceTrac, Weigel’s, and Royal Farms. The suggested retail price for the 12-ounce milkshake is $3.99.
For consumers wondering where to buy the f’real Orange Creamsicle Milkshake, the company says its store locator can help shoppers find a blender nearby.
Why This Release Stands Out
This launch lands at a time when nostalgic flavors continue to show up across food and beverage categories. That does not guarantee success, but it does give brands a ready-made hook with consumers who respond to familiar tastes tied to memory and seasonality.
The partnership also makes sense on a branding level. Good Humor brings a century-old frozen treat identity, while f’real brings a format built around convenience-store traffic, impulse purchases, and quick preparation. Together, they are not reinventing the category so much as repackaging a recognizable flavor in a way that feels current.
For shoppers, the appeal is straightforward: a classic orange-and-vanilla flavor in milkshake form, available for a limited time during spring. Whether that is enough to turn the product into a seasonal hit remains to be seen, but the nostalgia factor gives it a strong starting point.
Source:
PR Newswire press release from f’real, issued March 23, 2026.
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Food and Beverage
Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions
A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.
Easter Is for Adults Now, Too
Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.
At some point, adults stopped pretending they were only buying Easter candy for the kids.
Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.
The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.
The Easter Bunny Has Entered the Group Chat
Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.
Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.
None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.
Candy as Culture, Not Just Confection
The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.
What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.
That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.
Why This Trend Matters
It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.
Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.
Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.
External Related Links
- Ferrero North America
- Ferrero Rocher Easter Products
- Kinder Easter Candy Collection
- Nutella Products and Brand Information
- PRNewswire Consumer Lifestyle News
Source: Ferrero North America via PRNewswire
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