Entertainment
FENDER RELEASES THE PLAYER II SERIES, A CATALYST TO UNITE THE NEXT-GENERATION OF PLAYERS
The World’s Best-Selling Guitar Series Just Got Better: Player II Boasts Premium Specs and Never-Released Vintage Car-Inspired Colorways
HOLLYWOOD, Calif. /PRNewswire/ — Fender Musical Instruments Corporation (FMIC) today announces the arrival of the Player II Series – an update to Fender’s long-standing best-selling electric series, the Player Series – designed for musicians ready to take the next step in their creative journey.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9221551-fender-releases-the-player-ii-series/
Since its inception in 2018, the Player Series has shown nearly 30% consecutive year-over-year growth globally and holds rank as Fender’s best-selling range of electric guitars of all time due to its accessible features that both capture the imagination of new players and satisfy the demands of more experienced guitarists alike. Available now, the Player II Series takes the best of its predecessor’s features and improves them with upgraded specs like rosewood fingerboards, modern “C” necks with rolled edges, and new vintage colors from the vaults exemplifying the innovation, culture, community, and lifestyle synonymous with Fender® Electrics.
At a time when data1 shows the global music industry is booming, with revenue at its highest since 1999 – the Player II series continues to inspire the next generation of musicians, ushering in a new kind of guitar player that takes creativity to a new level. The just-released lineup of models up the ante on the previous range with numerous innovative details and specs, new options for chambered ash and chambered mahogany bodies and never-released vintage colorways – Coral Red, Aquatone Blue, Hialeah Yellow and Birch Green – ’50s and ’60s vintage car colors pulled from the archives.
The 2024 campaign for the Player II Series, “The All New Player II” marks one of Fender’s most significant debuts yet. It begins with an electrifying hero film blending four distinctive renditions of The Kinks’ timeless hit, “All Day & All of the Night,” set in unique environments. For the film, All Day and All of the Night: The All New Player II Series | Fender®, Fender has partnered with acclaimed artists Julien Baker, singer-songwriter from Memphis and 1/3 of boygenius, DIIV, influential indie rock band, content creator and touring bassist (Fever 333) April Kae and alternative rock trio Wallows. The campaign includes four product marketing vignettes with the same artists and environments, skillfully highlighting key features of the Player II Series.
In addition to the hero film and ten product demo videos, Exploring the Player II Series, the multi-pronged campaign debuts various content pieces:
- Player II Sessions, featuring performances and interviews with the four campaign artists, Julien Baker, DIIV, Wallows and April Kae, each showcasing an original performance. Watch the first Fender Session, featuring interview and performance by Wallows: Wallows Sessions | The Player II Series | Fender
- New Fender series featuring Fender Next artists – Militarie Gun (Los Angeles), Joy Oladokun (Nashville), English Teacher (Leeds), Vacations (Australia), and additional content with artists based in Japan and China. Each docu-style episode will capture a “day in the life” of being a Player with the artists as they prepare for a show.
- The Modern Creator, campaign series features stories through the eyes of four content creators, Monica Valli, Mary Spender, Gabriel Takei and Dovydas, as they share their unique musical journeys.
- Player I vs. Player II Side By Sides, engaging select channels, such as Andy Ferris, for side-by-side comparisons highlighting the improvements from Player to Player II guitars and bases.
“The Player II Series represents our continued evolution in design and functionality,” said Justin Norvell, EVP of Product, FMIC. “We listened to the feedback from musicians around the world and incorporated their insights to refine and innovate our instruments. The re-introduction of rosewood fingerboards is a restoration of the ‘original Fender recipe’ and will no doubt be a fan favorite – but we didn’t want to stop there. We’ve also incorporated our rolled fingerboard edges for a broken-in feel, upgraded hardware, and have some new body options as well- which underscores our commitment to providing players and creators with the tools they need to express their unique sound and style. The Player II Series is not just an upgrade, it’s a detailed re-imagining of our core silhouettes, highlighting our dedication to quality and the continuous refinement of our instruments.”
Additionally, Player II offers new options for chambered ash and chambered mahogany bodies for the Player II Stratocaster and Telecaster models, which will be available in October. Designed for musicians ready to elevate their craft, the Player II Series sets a new standard for quality and performance in the mid-price range. Series includes:
- Player II Stratocaster®
- Player II HSS Stratocaster®
- Player II Telecaster®
- Player II Jazzmaster®
- Player II Jaguar®
- Player II Mustang®
- Player II LH Stratocaster®
- Player II HH Telecaster®
- Player II LH Telecaster®
- Player II Precision Bass®
- Player II Jazz Bass®
- Player II Mustang Bass®
“Music is about a multisensory experience and the P-Bass provides that. It feels great to wear, it sounds great and it looks incredible. It’s classic but always feels current. It always feels relevant and that’s not something that can be said about any product let alone a guitar.” April Kae.
“This guitar feels like a magic guitar that fell into my hands and it’s perfect. I feel like I’m constantly chasing that one guitar and this is just perfect.” Zachary Cole Smith, DIIV
“The Player II Series Stratocaster feels like a great guitar and I was impressed by how it played very easy and simple. The tones are great. I think people are going to enjoy it.” Braeden Lemasters, Wallows
High-resolution artist, lifestyle, and product images can be found HERE.
For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.
1 Billboard states the music industry’s total revenue in 2024 is $28.6 billion, which is the highest it’s been since 1999, not accounting for inflation.
PLAYER II SERIES MODELS:
Player II Stratocaster® ($799.99 – $899.99 USD, £739.00 – £809.00 GBP, €869.00 – €949.00 EUR, $1,299.00 – $1,449.00 AUD, ¥104,500 – ¥121,000 JPY) The Player II Stratocaster® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Strat® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 5-way blade switch lets you dial in everything from glassy neck pickup cleans to rowdy bridge pickup snarl and all points in between, while a 2-point tremolo and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Available in LH model. Offered in Chambered Ash and Chambered Mahogany bodies.
Player II HSS Stratocaster® ($829.99 – $929.99 USD, £759.00 – £829.00 GBP, €889.00 – €969.00 EUR, $1,349.00 – $1,499.00 AUD, ¥108,900 -126,500 JPY ) The Player II Stratocaster® HSS radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Strat® pickups and a Player Series Alnico II humbucker offer crystalline highs, musical mids and tight lows that elevate any genre. The 5-way blade switch lets you dial in everything from glassy neck pickup chime to rowdy bridge pickup roar and all points in between, while a 2-point tremolo and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
Player II Telecaster® ($799.99 – $899.99 USD, £739.00 – £809.00 GBP, €869.00 – €949.00 EUR, $1,299.00 – $1,449.00 AUD, ¥104,500 – ¥121,000 JPY) The Player II Telecaster® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Tele® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way blade switch lets you dial in everything from smooth neck pickup chime to cutting bridge pickup twang and all points in between, while a 6-saddle bridge, block steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Available in LH model. Offered in Chambered Ash and Chambered Mahogany bodies.
Player II HH Telecaster® ($829.99 USD, £769.00 GBP, €899.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Telecaster® HH radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico II humbuckers offer articulate highs, muscular mids and chunky lows that elevate any genre. The 3-way blade switch lets you dial in everything from creamy neck pickup warmth to rowdy bridge pickup roar and all points in between, while a 6-saddle bridge, bent steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
Player II Jaguar® ($829.99 USD, £759.00 GBP, €889.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Jaguar® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V (Bridge) and Alnico II (Neck) Single-Coil Jaguar® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way blade switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup bite and all points in between, while a 6-saddle Jaguar bridge with Floating Tremolo, upgraded Mustang® saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
Player II Jazzmaster® ($829.99 USD, £759.00 GBP, €889.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Jazzmaster® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Jazzmaster pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup bite and all points in between, while a 6-saddle Jazzmaster bridge with Floating Tremolo, upgraded Mustang® saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
Player II Mustang® ($799.99 USD, £619.00 GBP, €729.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Mustang® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Mustang® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup snarl and all points in between, while a 6-saddle hardtail bridge, bent steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
Player II Precision Bass® ($799.99 USD, £839.00 GBP, €979.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Precision Bass® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Split-Coil P Bass® pickups offer sweet highs, musical mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
Player II Jazz Bass® ($799.99 USD, £839.00 GBP, €979.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Jazz Bass® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil J Bass® pickups offer sweet highs, growling mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
Player II Mustang® Bass ($799.99 USD, £679.00 GBP, €799.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Mustang® Bass PJ radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Split-Coil P Bass® and Single-Coil J Bass® pickups offer sweet highs, growling mids and seismic lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything this versatile pickup set has to offer, while an adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
Fender (standard and stylized), Stratocaster, Strat, Telecaster, Tele, Jazzmaster, Jaguar, Mustang, Precision Bass, P Bass, Jazz Bass, J Bass are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries. ClassicGear is a trademark of Fender Musical Instruments Corporation and/or its affiliates.
All other product and company names may be trademarks of their respective owners and may be used herein under license. Use of them does not imply any affiliation with or endorsement by or of the respective owners.
SOURCE Fender Musical Instruments Corp.
Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at [insert website URL] and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/
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KOCCA Brings the Future of Entertainment to SXSW 2025 – AI, XR, and K-Content Innovation Take Center Stage
AUSTIN, Texas, March 5, 2025 /PRNewswire/ — At SXSW 2025, the Korea Creative Content Agency (KOCCA) is set to showcase the next frontier of entertainment and technology, bringing 12 cutting-edge Korean companies to Austin. From AI-powered media to immersive experiences in XR and the metaverse, KOCCA Pavilion will be the hub for the latest innovations reshaping global content trends.
KOCCA will host three major events at SXSW 2025:
KOCCA Pavilion (March 9-12, Booth No. 1007, Austin Convention Center, Hall 3) – Experience firsthand how AI, virtual humans, immersive art, and game-tech are redefining storytelling and audience engagement.
KOCCA NEXT STAGE (March 10, 10 AM, Hall 4) – Industry leaders discuss the convergence of AI and entertainment, the rise of digital humans, and the future of interactive storytelling.
K-Content Night (March 10, 6-9 PM, Parlor & Yard, Downtown Austin) – An exclusive networking event where investors, creators, and tech pioneers connect over K-content’s impact on the global entertainment landscape.
Meet the Innovators at KOCCA Pavilion
Twelve visionary companies will present game-changing solutions in AI-driven media, metaverse experiences, immersive art, and next-gen music & gaming solutions. These companies include DATUMO, BRUSH Theatre, BEAM Studio, ShiningLab, Cuz Global, KAI, Minimap, GiiOii Immersive Studio, apoc, Stela, Neutune, and Gaudio Lab.
Visitors can expect to engage with groundbreaking advancements such as AI-generated storytelling, virtual human interactions, and next-gen music tech that is redefining how audiences consume content worldwide.
KOCCA NEXT STAGE – The Future of AI in Entertainment (March 10, 10 AM, Hall 4)
Beyond the exhibition, KOCCA will host NEXT STAGE, a must-attend panel exploring how AI, XR, and emerging tech are revolutionizing content creation and audience experiences. Featuring industry experts Michael Hwang (DATUMO), Youngbeom Jeong (BEAM Studio), Ellie Lee (apoc), and Sylvia Yang (BRUSH Theatre), this session will dive into the challenges and opportunities of integrating AI in storytelling and the lessons global industries can learn from Korea’s rapid innovation.
K-Content Night – Where Business Meets Creativity (March 10, 6-9 PM, Parlor & Yard, Austin)
KOCCA’s K-Content Night is an exclusive gathering that brings together investors, startups, and industry leaders to explore how Korean content is shaping the next wave of entertainment. Attendees will enjoy a high-impact networking session, speed pitches from innovative startups, and exclusive insights into one of the fastest-growing creative industries in the world.
This is more than just a networking event—it’s an opportunity to connect with visionaries redefining the future of media and entertainment.
Register Now:
KOCCA Pavilion: https://m.site.naver.com/1BCHG
KOCCA NEXT STAGE: https://forms.gle/ZGedEyUEAjxKsH4X8
K-Content Night: https://www.eventbrite.com/e/k-content-night-2025-sxsw-free-dinner-drinks-tickets-1238084777899?aff=oddtdtcreator
Join KOCCA at SXSW 2025 and witness the future of entertainment unfold.
SOURCE KOCCA
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Exciting Collaboration: Ketone Labs & Blue Pacific Flavors Unite to Transform Functional Beverages at Expo West 2025!
PRNewswire
March 4-7, 2025, marks a momentous occasion in the world of innovation at Expo West, and we’re thrilled to share the exciting news about the strategic partnership between two pioneers: Ketone Labs and Blue Pacific Flavors. This collaboration aims to revolutionize the functional beverage landscape with the introduction of goBHB®-powered drinks, combining science-backed formulation with mouthwatering flavors.
What’s Buzzing at Expo West?
Set in the vibrant city of Anaheim, California, Expo West 2025 is the place to be for industry professionals and health enthusiasts alike. Visitors can look forward to an exclusive sneak peek at groundbreaking non-stimulant energy beverages that harness the power of goBHB®. These innovative drinks stand out by delivering clean, sustained energy without the jitters associated with caffeine or taurine.
The Power of goBHB®: Fueling a Healthier Future
At the core of this partnership is goBHB®, a game-changing innovation that promises to uplift our daily wellness routines. Here’s a breakdown of what makes these beverages stand out:
- Brain Health: The cognitive benefits of goBHB® are remarkable! It enhances mental clarity and focus, making it perfect for those long workdays or study sessions.
- Gut Health: With specially designed formulations that support the microbiome, these beverages are as much about feeling good on the inside as they are about revitalizing your energy levels.
- Metabolic Energy: goBHB® serves as a rapid source of fuel, enabling endurance and performance, whether you’re hitting the gym or navigating a busy day.
Meet Our Innovators
Industry veterans Donald F. Wilkes, CEO of Blue Pacific Flavors, and Rob C. Rogers, Founder of Ketone Labs, are enthusiastic about this partnership and the future it holds. With Donald’s extensive experience in flavor science and beverage formulation and Rob’s commitment to pushing the boundaries of metabolic health, this collaboration is set to redefine expectations.
“In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®,” Wilkes stated. “It’s a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today’s functional beverage landscape.”
Echoing this sentiment, Rob C. Rogers shared, “goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is pivotal in unlocking its full potential.”
Tantalizing Taste Meets Cutting-Edge Science
One of the most exciting aspects of this partnership is the introduction of several unique and innovative flavored products, all developed by Blue Pacific Flavors. The day is coming when functional health drinks aren’t just good for you—they’ll taste fantastic too!
Will you be attending Expo West 2025? Be sure to visit Booth #4373 for a chance to sample these extraordinary beverages and see firsthand how goBHB® can integrate into your lifestyle. Attendees will have the opportunity to engage with the experts behind these innovations and learn more about the intersection of delicious flavor and health-conscious formulation.
Join Us on This Journey!
As we embark on this exciting journey in functional nutrition, we invite you to stay connected and follow along. Together, Ketone Labs and Blue Pacific Flavors are committed to delivering the next generation of delicious, effective, and innovative products tailored to modern consumer needs.
Let’s Change the Way We Think About Nutrition
Join us at Expo West 2025, and be part of the exciting new wave of functional beverages that promote brain health, gut health, and metabolic energy without compromising on flavor. The future of wellness awaits—let’s explore it together! 🥤✨
For more updates, follow us on our social media channels and explore the fascinating world of goBHB® and its incredible potential! See you in Anaheim!
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Hollywood’s Biggest Night Gets the Ultimate Toast: Tequila Don Julio’s Oscars®-Worthy Cocktails
Tequila Don Julio returns to the Oscars® on March 2, 2025, showcasing signature cocktails while pledging $500,000 for fire relief efforts, combining celebration with community support and artistic ventures.
As the glitz and glamour of Hollywood’s biggest night draws near, anticipation fills the air. This year, on March 2, 2025, the Oscars® will once again illuminate the entertainment industry, and Tequila Don Julio is ready to help celebrate in style. Returning for the eighth consecutive year as a proud partner of the Governors Ball—the official after-party of the Academy of Motion Picture Arts and Sciences—Tequila Don Julio is set to dazzle with a cocktail experience that pays homage to both film and culture.
Crafting an Exquisite Cocktail Experience
In collaboration with globally acclaimed mixologist Charles Joly and the acclaimed Handshake Speakeasy from Mexico City, Tequila Don Julio has curated a stunning lineup of signature cocktails that draw inspiration from the rich, vibrant flavors of Modern Mexico. Each cocktail promises to elevate the evening, ensuring that every sip is as memorable as the moments celebrated on stage.
“Each cocktail gets the star-studded treatment with Tequila Don Julio at the foundation,” says Joly. “It’s an incredible honor for us to show up with celebratory cocktails made just for that night.” With this level of thoughtfulness, Tequila Don Julio is ready to impress not just the stars walking the red carpet, but also those tuning in from home.
A Toast to Resilience
This year’s festivities carry an added layer of significance, as Tequila Don Julio has pledged $500,000 to support Los Angeles fire relief efforts. In the wake of the devastating wildfires that have impacted the community, the brand is stepping up to lend a helping hand, emphasizing their commitment to the city that has been a second home for them.
Tequila Don Julio is partnering with affected Mexican artists to auction unique artwork pieces via Charitybuzz.com, with proceeds directed towards the Another Round Another Rally’s Disaster Relief Fund. This endeavor not only supports the artistic community but also provides essential relief to hospitality workers affected by the wildfires.
Icons in a Glass
The cocktail selection debuting at the Governors Ball includes an impressive array of concoctions, designed to impress even the most discerning palates. Here are a couple of standout creations:
Golden Age Gimlet
By Handshake Speakeasy
This refreshing cocktail features:
- 1 ½ oz Tequila Don Julio Blanco
- 1 ½ oz Fresh Pineapple Juice
- ¾ oz Fresh Lime Juice
- ½ oz Vanilla Syrup
Preparation: Combine all ingredients in a shaker with ice, shake thoroughly, and strain into a chilled coupe glass. Garnish with an olive.
The Clear Winner
By Charles Joly
A delightful mix that brings out the best in Tequila Don Julio Reposado:
- 1 ½ oz Tequila Don Julio Reposado
- ½ oz Fresh Lime Juice
- ¾ oz Fresh Grapefruit Juice
- 1 oz Tamarind Syrup
- 1 ½ oz Hibiscus Tea
Preparation: Combine all ingredients in a shaker with ice, shake vigorously, and strain into a Collins glass over a large format ice cube. Garnish with a citrus slice.
Celebrating with Responsibility
As Hollywood’s brightest stars gather for a night filled with laughter, tears, and heartfelt speeches, Tequila Don Julio encourages everyone—both in-person and at home—to celebrate responsibly. With innovative cocktails and a commitment to community support, Tequila Don Julio is not just raising glasses; they are raising hopes for a brighter future in Los Angeles.
In a industry where celebration often goes hand-in-hand with giving back, Tequila Don Julio is a refreshing reminder that one can enjoy the good times while also uplifting those in need. So, as you gear up for Oscars® night, why not mix up a signature cocktail, toast to the resilience of the community, and enjoy the magic of cinema with a twist of Mexico?
For updates on the auction and cocktail recipes, follow @donjuliotequila on social media. Here’s to Hollywood’s biggest night—you won’t want to miss a moment! Cheers! 🥂
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.
**Amount donated excludes credit card fees and auctioneer’s fees. Minimum bid for each artwork, $5,000. No bid accepted/no donation made if auction reserve price is not met. Must be 21+ with valid credit card to place bid. Auction dates: 2/25/2025 -3/11/2025. Auctioneer: CharityBuzz, LLC, 437 Fifth Avenue, New York, NY 10016. Donation made to Another Round Another Rally, https://AnotherRoundAnotherRally.org, 1 N 1st Street Suite 7245, Phoenix, AZ 85004. Winning bids may not be tax deductible.
SOURCE Tequila Don Julio
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