PENSACOLA, Fla. /PRNewswire/ — Today, Hard Rock International announces development plans for REVERB by Hard Rock® Pensacola to break ground in 2026 and open in 2029. REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travelers alike. This will mark the company’s sixth REVERB property joining the portfolio, with Atlanta and Hamburg, and Kalamazoo, Tampa, and Scottsdale also being developed.

REVERB by Hard Rock® Pensacola will feature more than 125 hotel technology-enhanced rooms, a full-service restaurant, rooftop bar, lobby bar and lounge, quick service restaurant and fitness center. An exclusive REVERB City Guide for Pensacola will feature local artist-curated lists of favorite drinks, dining, and entertainment locations throughout the local area. Additionally, the property will host a podcast recording studio for local talent and creators as well as a meeting space for conferences.

The property will be located downtown at Maritime Park along Pensacola Bay with views of the picturesque water that connects to the Gulf of Mexico and with views of Blue Wahoos Stadium. It will provide easy access to nearby hotspots including beautiful beaches, National Naval Aviation Museum and Pensacola Museum of Art. The hotel will be developed on a 100-year ground lease with the city of Pensacola that goes to vote by the City Council on August 8, 2024. The project is expected to create an economic boost to the area and generate 500+ construction and 75+ permanent hospitality employment opportunities with competitive pay.

“Hard Rock is thrilled to keep growing our REVERB hotel portfolio with what will be the second planned property in Florida, this time in the heart of Pensacola Bay. We have full confidence in our partner, the Dawson Company, to deliver a best-in-class hotel based on their four decades of proven experience executing complex and catalytic projects throughout the eastern United States, and their extensive knowledge of the Pensacola market,” said Todd Hricko, Senior Vice President and Head of Global Hotel Development at Hard Rock International.

The Dawson Company, a second generation, Pensacola-based development firm known for its pioneering, landmark mixed-use developments in Atlanta, Cincinnati, Baltimore and Pensacola has assembled one of the most accomplished and world-renown design and engineering teams ever to design the project in Florida’s Panhandle. The design team includes Gensler, the world’s largest preeminent architectural design firm that has created some of the most distinctive, recognizable and celebrated monuments and structures around the world and Kravitz Design, the global conceptual design firm helmed by music and style icon Lenny Kravitz known globally for their groundbreaking, yet approachable and artistic style. With a plan to build in mass timber, Thornton Tomasetti, the foremost thought leader on mass timber design is also on the design team.

“With its roots in music, entertainment and philanthropy, Hard Rock is a wonderful partner for The Dawson Company to continue extending our real estate footprint,” said Tamara Bowens, President & Chief Operating Officer for the Dawson Company. “We are truly excited to bring the REVERB by Hard Rock to the city of Pensacola and we look forward to also working closely with Gensler, Kravitz Design and Thornton Tomasetti to develop what’s to become an incredible mainstay in Pensacola.”

Other partners contributing to the development include Pensacola native, NFL Hall of Famer and real estate entrepreneur, Emmitt Smith, CEO at EJ Smith Enterprises.

For more information about current and upcoming properties, visit hotel.hardrock.com.  

About REVERB by Hard Rock®

REVERB by Hard Rock® is a new select-service hotel designed for the modern music lover; a sanctuary for the eclectic, a place for fans to gather and experience a melting pot of music culture. The hotel features a modern, urban design, user-friendly integrated technology and a program that focuses on local music, food and lifestyle. Hard Rock has been celebrating the spirit of music for nearly five decades; with REVERB, they shine the spotlight directly on the fans. For more information about REVERB by Hard Rock, visit reverb.hardrock.com.

About Hard Rock^® 

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one or two brand in Outstanding Guest Satisfaction for five consecutive years among the top Upper Upscale Hotels. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

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About the Dawson Company
The Dawson Company dba Inspired Communities of Florida is a second-generation managed, Pensacola Florida-based real estate company founded in 1969 in Atlanta, GA by Harold Dawson, Sr. With a history rooted in “doing well by doing good,” The Dawson Company has developed, renovated, and/or managed 5 million square feet of office, 1.5 million square feet of retail, and 15,000+ units of attached and multifamily housing. Drawing on its in-house expertise, The Dawson Company has evolved into a boutique development firm that immerses itself into niche tertiary markets to create impactful, enduring, catalytic mixed-use developments that grow, strengthen and enhance cities, towns and communities.  For more information visit: www.thedawsoncompany.com.

SOURCE Hard Rock International

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