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Indoor Active Brands Announces New Promotions in Leadership

Premier Platform Company for Indoor Entertainment Concepts Expands Operations and Development Teams to Drive Growth

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DALLAS /PRNewswire/ — Indoor Active Brands, a platform company that focuses on indoor entertainment concepts, announced today the appointment of multiple roles in franchise development and operations departments, effective immediately. As this family of brands spearheads growth in the “eatertainment” and family entertainment spaces, their leadership team continues to expand.

Transitioning from their roles at Altitude Trampoline Park to sister company The Pickle Pad, Robert Morris will serve as Vice President of Development and Kailee Apodaca as Director of Franchise Development. Prior to his role at Altitude, Robert Morris held leadership roles with Kings Dining & Entertainment, Drive Shack and Andretti Indoor Karting & Games. Kailee Apodaca’s experience prior to Altitude comes from Drive Shack, Patina Group and Kings Dining & Entertainment. Their combined experience with destination driven entertainment brands differentiate themselves from others in the emerging pickleball sector, as they are skilled in launching and operating brands that appeal to consumers with unforgettable guest experiences that feature both food and engaging activities.

Reaching great success in their roles at Altitude, the pair have plans to build upon their experience in the industry with ambitious expansion at The Pickle Pad. With this change, Mike Stout has joined the team as Vice President of Franchise Development at Altitude.

“We are excited to use our experience to lead the transition of pickleball to entertainment space with the success of bowling and golf before it within Indoor Active Brands,” said Robert Morris, Vice President of Development at The Pickle Pad. “The potential of expansion for The Pickle Pad is endless, as the popularity of the sport soars and consumers turn to social gaming to gather in groups and enjoy time together. With the location in Tallahassee set to open this month, a deal signed in Scottsdale, AZ, and many more in the works, we envision The Pickle Pad being the center for active fun in communities across the nation.”

Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees.  Indoor Active Brands has recently launched The Pickle Pad’s franchising program and plans to open its first location in Tallahassee at 1925 N. Monroe Street in Spring 2024. The 27,000-square-foot facility will feature multiple pickleball courts with casual guest seating, Crave Social Eatery, a full-service restaurant and bar, elevated private areas with social gaming as well as multiple green spaces full of exciting yard games for all ages. 

The Pickle Pad is actively seeking qualified candidates to help grow its footprint throughout the U.S. specifically in the Southeast and Midwest regions. To learn more about franchise opportunities, contact Robert Morris, Vice President of Development, at [email protected] or visit  https://www.thepicklepad.com/franchise/.
Altitude Trampoline Park is also actively seeking potential franchisees to help grow the brand throughout the U.S. in Kansas City, MO, Minneapolis, MN, Las Vegas, NV, Denver, CO, among others. To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at [email protected] or visit www.altitudefranchise.com.

About The Pickle Pad:   
The Pickle Pad is an indoor pickleball and entertainment experience featuring multiple courts, spectator seating and open green spaces with social and lawn games. Each location also offers Crave Social Eatery, a full-service, chef-inspired restaurant where guests can dine in the restaurant or courtside. The space is welcoming and offers something for everyone and any athletic level. The Pickle Pad is part of Indoor Active Brands, which also owns Altitude Trampoline Park, one of the largest entertainment brands in the world. For more information about The Pickle Pad visit https://www.thepicklepad.com/. 

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About Altitude Trampoline Park
Altitude Trampoline Park is a premier family-friendly entertainment destination offering cutting-edge attractions and Party Packages to accommodate all of life’s most meaningful celebrations. Altitude is the home for active family fun! The brand offers children’s birthday party packages and special events, providing two hours of unlimited jump time and access to all of Altitude’s attractions, including trampolines, playgrounds, basketball, dodgeball, interactive games and more. Altitude’s successful $10 Endless Jumps Membership program allows children unlimited access to the brand’s attractions for a fixed price, offering a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2024. More information can be found at altitudetrampolinepark.com

About Indoor Active Brands
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park and The Pickle Pad. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees. For more information about Indoor Active Brands visit www.indooractivebrands.com.  

SOURCE Indoor Active Brands

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Lifestyle

Cycling can make seniors healthier and more independent − here’s how to design bikes and networks that meet their needs

Seniors are increasingly interested in cycling. Research identifies senior-friendly bike designs and infrastructure improvement needs to enhance physical activity and independence among older adults.

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Residents at RiverWoods-Exeter, a senior living complex in New Hampshire, on a two-seat three-wheeled cycle. RiverWoods-Exeter, CC BY-ND

Anne Lusk, Boston University

Most senior citizens get around in their daily lives by driving, walking or using public buses and subways. But many people in their 60s and 70s could potentially be interested in other options, such as cycling. At a time when cycling is growing in the U.S. and the overall population is aging, seniors’ preferences for bike designs and bike networks are very relevant.

Older people may have concerns about riding a two-wheeled bike if they are afraid of falling – a risk that increases with age and causes many seniors to become less active. Many cities and communities are working to create safer bike networks, but these are designed for young, physically fit bikers, who are less afraid to bike near cars and don’t need an occasional bathroom break.

Some seniors live in assisted living complexes or memory care facilities that have roads, sidewalks and paths for residents pushing walkers. However, these complexes don’t usually have bike storage rooms, bike loops or safe bike pathways to local parks and stores.

I am a researcher in architecture – with a focus on environment and behavior – and a senior, and I have studied bikes and bike networks for over 43 years. In my latest project, I worked with Seth Gale, a behavioral neurologist; Linda Mazie, a health and wellness coach who works with seniors; and Heidi Savage, a fitness director who also works with seniors, to learn from older people what kinds of bicycles and bike networks would help them stay active and independent through cycling. https://www.youtube.com/embed/vrrzFnzYUXI?wmode=transparent&start=0 In the Netherlands, where many people of all ages routinely ride bikes, local officials take a tour with older riders to identify spots that seniors find particularly unsafe on their route.

We found that a majority of the seniors whom we surveyed and who test-rode three bikes preferred a three-wheeled adult tricycle or a two-seat model that lets riders sit side by side. For infrastructure, their key requirements included bike loops, separation from cars and nearby bathrooms.

Benefits of biking for seniors

Many older people in the U.S. don’t get enough physical activity for healthy aging. A 2016 study by the Centers for Disease Control and Prevention found that more than one-fourth of all adults over 50 did not engage in any physical activity outside of work. This share increased with age and was higher among people with chronic diseases such as cancer, diabetes and depression. Inactivity was significantly higher among women than men, and among Black and Hispanic seniors compared with white seniors.

Biking provides many health benefits, including cardiovascular exercise, stronger muscles, better coordination and lower stress levels. It also offers benefits that are particularly relevant for seniors. For example, one study found that cycling for at least one hour per week significantly improved older people’s balance, potentially making them less vulnerable to falls.

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There also are findings suggesting that exercise may help slow the progression of Alzheimer’s disease. For example, one study showed that when mice exercised on a wheel, their muscles produced irisin, a hormone that supports cognitive function. The irisin passed into their brain, improving memory and spatial awareness.

Senior-friendly bikes

For our study, we distributed surveys with pictures of senior-friendly bikes and questions about bike networks to 178 seniors in four senior communities in Massachusetts and New Hampshire. Participants ranked the pictures according to how well they liked the various bike designs and offered more comments while seeing the pictures on a large screen.

We also borrowed three senior-friendly bikes made by Van Raam, a Dutch company that designs bikes for a wide range of special needs. These models included:

  • A three-wheeled bike for side-by-side riders who each have handlebars and who can pedal together while one steers.
  • An adult tricycle with a back rest and low center of gravity.
  • A two-wheeled bike with a low center bar that makes it easy to step through when getting on or off.

Fifty seniors at RiverWoods-Exeter, a senior living complex in New Hampshire, and Fox Hill Village, an independent living community for seniors in Westwood, Massachusetts, were invited to test-ride the three models and complete a survey about their experiences.

Designing bike networks for older riders

Based on photos, participants were most enthusiastic about the adult tricycle and also were interested in the two-seat three-wheeler. Adult tricycles are harder to pedal than bikes with two wheels, and rounding corners involves turning the handlebars without leaning, so these models have a learning curve. However, they offer stability, which clearly was important to the people in our study.

Among seniors who did test rides, the most popular model was the single-seat three-wheeled bike. Unlike a low recumbent bicycle, this bike’s seat is about as high as a chair, and unlike an adult tricycle, it has a back rest.

Participants’ second choice was the three-wheeled two-seater bike, which has seats with backs, arm rests and seat belts. Fewer participants were willing to test-ride the two-wheeled regular bike with a low center bar; those who tried it were already comfortable riding two-wheeled bikes.

Comments were enthusiastic, especially for the two-seater bike. Seniors wrote, “I like the social aspect and teamwork”; “I see this as an asset to our community”; and, simply, “Awesome!!!”

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A standing woman speaks to a woman sitting on a specially designed three-wheeled cycle, with another cycle in the background.
Linda Mazie gives directions to a senior test-riding an adult tricycle. A two-seater bike sits ready for other test riders. Anne Lusk, CC BY-ND

Some noted that the two-seater could work for seniors who were caregivers for their spouses. One husband wrote, “This would be great to ride with my wife, who hasn’t ridden a bike for 50 years.”

In response to survey questions about the most important features of a senior-friendly bike network, participants said they wanted to be able to bike for 30 minutes at a stretch, ride twice a week and have a bathroom available.

For a network added to their assisted living complexes, they wanted a cycling loop on-site; a route to a destination outside the complex; a smooth, flat riding surface with grass shoulders; and picnic tables and water nearby. Participants felt that cars traveled too fast in their residential complexes, so they wanted to ride on separated paths rather than on existing roads.

Our findings echo other studies that have shown that senior cyclists want to ride in protected bike lanes or separate paved paths, rather than in street traffic. Because many seniors have limited vision, another feature that can make bike paths safer for them is light-colored demarcation strips at the edges of the path to help older riders avoid veering off the main cycle path, especially at night.

Pedaling ahead

Here are the key steps that I believe would be required to develop findings like ours into scalable bicycling programs for seniors in the U.S.

Some seniors might appreciate having classes to relearn how to ride a two-wheeled bike, or to ride with another person on a two-seater model. Assisted living complexes could install bike storage sheds and buy several senior-friendly bikes for residents to ride.

Protected bike lanes could be made more senior-friendly by building them level with the adjoining sidewalk, so that a third wheel could rest on the edge of the parallel sidewalk. Lanes optimized for senior riders would be continuous and have bicycle traffic signals, raised crosswalks and nearby public bathrooms with signs leading to them.

Routes could run from residential neighborhoods to destinations such as coffee shops, post offices, grocery and drugstores, and parks. Destinations could provide space to park and lock the bikes while riders shopped or had coffee.

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The U.S. has an aging population, and seniors’ health is an important concern for seniors themselves, their caregivers and taxpayers. There is strong evidence that increased bicycle use by seniors could help many people live healthier and more independent lives well into their golden years.

Anne Lusk, Lecturer in Urban Agriculture, Boston University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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Altea Ottawa, Canada’s Largest Premium Fitness and Wellness Club, opens its doors in Ottawa!

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Altea Ottawa


OTTAWA, ON. /CNW/ – Altea Ottawa is thrilled to announce its doors are now open to the public! Located at 1660 Carling Avenue, this impressive 129,000-square-foot flagship club sets a new standard in fitness, wellness, and community spaces in the national capital region.

Altea Ottawa redefines the fitness experience by offering a wide variety of boutique fitness classes, 6 indoor pickleball courts and premium wellness amenities.

It offers an extensive range of premium fitness and wellness offerings, including a one-of-a-kind Hot Yoga Studio, a theatre-style Cycle Studio, a Boxing Studio, a Fusion Studio offering Barre and Mat Pilates, two LF3 Functional Strength & HIIT Training Studios, a Reformer Pilates Studio, a Signature Studio offering multiple high-energy Strength, Metcon and HIIT formats, as well as an exclusive Women’s Only Fitness Suite and a Recovery Lounge. The club will expand in Spring 2025 with the opening of a state-of-the-art Aquatic Centre featuring a 25-metre lap pool, luxury hot tub, and children’s pool.

Additional highlights of the new Altea Ottawa include:
– Over 350 classes offered weekly across 9 Boutique Fiùtness Studios
– An impressive six-court indoor Pickleball Club
– Supervised on-site childcare
– Smoothie bar and full-service Starbucks

“We’ve been blown away by the public’s interest in Altea. We are excited to offer a premium fitness and wellness experience that is unique and unmatched,” said Jeff York, CEO of Altea Active. “Ottawa residents are clearly ready to embrace our purpose-driven spaces that seamlessly blend fitness, wellness, and community.”

Thousands of people have already signed up as Founding Members, and nearly 200 part-time and full-time employees have been hired to join the team at Altea Ottawa.

“We’ve built a strong team that is eager to deliver on our promise of delivering the best premium fitness and wellness experiences” continued York. “Because of the club’s size, amenities and unique blend of personal training and boutique fitness classes, we are able to offer personal trainers and fitness instructors stable full-time employment in one facility doing what they love- helping people. This opportunity is truly unique and will benefit our members and team tremendously as we build a team of bought-in, passionate and hardworking individuals.”

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Altea Ottawa joins Altea’s portfolio of clubs across Canada, with existing locations in Winnipeg, Toronto, and Vancouver. Known for its commitment to creating welcoming and empowering spaces, Altea combines industry-leading fitness and wellness experiences with amenities that support social, family, and community well-being designed to drive value and convenience for Canadians.

For more information about Altea Ottawa and to join, visit http://www.alteaactive.com.

Related information:

About Altea:

Founded by a team of fitness industry veterans, and quickly emerging as one of Canada’s premier health and wellness brands, Altea is changing the face of Canadian health and fitness by balancing the most important aspects of our lives – community, family, and mental, physical, and social well-being.

Altea currently features a state-of-the-art 80,000-square-foot facility in Winnipeg, Manitoba (opened November 2019), an 89,000-square-foot social wellness club in Toronto’s Liberty Village neighbourhood (opened March 2022), and a 43,000-square-foot location in Vancouver’s Mount Pleasant community (opened November 2023). In 2025, Altea is planning to open a new Avant by Altea location in Yorkville, featuring personalized results-driven concierge service and high-end amenities to all members. Visit alteaactive.com for more information.

SOURCE Altea Active

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/

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Get Ready to Swing into the Holiday Season with PGA TOUR Superstore’s In-Home Golf Simulators!

PGA TOUR Superstore is revolutionizing golf with in-home simulators, increasing accessibility and entertainment for all ages as demand for golf experiences rises during the holiday season.

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As the holiday season approaches, golf enthusiasts have reason to celebrate! PGA TOUR Superstore is making waves by offering curated DIY in-home golf simulators, transforming the way families and friends engage with the sport right from the comfort of their own homes. Thanks to the rise of “golftainment,” these innovative simulators cater to everyone—from dedicated golfers looking to improve their skills to casual players simply wanting to have fun.

Golf Simulators Courtesy of PGA TOUR Superstore Holiday
In-home golf simulators enabling people to work on their golf game from the comfort of their own basement, garage or even backyard

With cutting-edge technology and customizable packages, PGA TOUR Superstore is positioning itself as the go-to destination for those wishing to entertain, exercise, and socialize around their love for golf. According to Ben Helmrath, Vice President of Hard Goods for the store, these simulators aren’t just high-tech practice tools—they can double as entertainment hubs for the whole family. From swing analysis to simulated rounds on famous courses, the opportunities for enjoyment are limitless.

Rise of Golf Simulators

The popularity of in-home simulators is skyrocketing, with an impressive 6.2 million Americans taking to the screens for a round of simulated golf in 2023—a remarkable 73% increase since before the pandemic. Searches for “basement simulator golf” have surged by over 1,900%, reflecting a growing trend toward making golf an accessible and year-round experience. Furthermore, platforms like Houzz.com have noted a staggering 20-times increase in interest in golf simulators in their Emerging Trends reports.

PGA TOUR Superstore caters to all kinds of golfers with various offerings, from entry-level net and mat packages to high-end systems featuring innovative tech like launch monitors. In partnership with industry leader Full Swing, the store ensures that customers have access to the cutting-edge technology trusted by top pros, including Tiger Woods.

As Jill Thomas, Chief Marketing Officer for PGA TOUR Superstore, points out, golf has become an immensely popular form of entertainment for all ages—especially with the announcement of TGL, featuring golf legends like Tiger Woods and Rory McIlroy. As more people embrace the thrill of golf at home, PGA TOUR Superstore stands ready to equip them for an unforgettable holiday season.

So, whether you’re a seasoned player or a newcomer eager to join in on the fun, the in-home golf simulators at PGA TOUR Superstore offer the perfect way to celebrate this gifting season. Swing by and discover how you can elevate your golf game and create lasting memories with family and friends this holiday season!

About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com.

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SOURCE PGA TOUR Superstore

https://prnmedia.prnewswire.com/news-releases/gifting-season-now-in-full-swing-pga-tour-superstore-the-go-to-destination-for-in-home-golf-simulators-for-the-holidays-302286382.html

The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.

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