sports and fitness

Indoor Active Brands Announces New Promotions in Leadership

Premier Platform Company for Indoor Entertainment Concepts Expands Operations and Development Teams to Drive Growth

Published

10 months ago

June 15, 2024

Daily News Staff

DALLAS /PRNewswire/ — Indoor Active Brands, a platform company that focuses on indoor entertainment concepts, announced today the appointment of multiple roles in franchise development and operations departments, effective immediately. As this family of brands spearheads growth in the “eatertainment” and family entertainment spaces, their leadership team continues to expand.

Transitioning from their roles at Altitude Trampoline Park to sister company The Pickle Pad, Robert Morris will serve as Vice President of Development and Kailee Apodaca as Director of Franchise Development. Prior to his role at Altitude, Robert Morris held leadership roles with Kings Dining & Entertainment, Drive Shack and Andretti Indoor Karting & Games. Kailee Apodaca’s experience prior to Altitude comes from Drive Shack, Patina Group and Kings Dining & Entertainment. Their combined experience with destination driven entertainment brands differentiate themselves from others in the emerging pickleball sector, as they are skilled in launching and operating brands that appeal to consumers with unforgettable guest experiences that feature both food and engaging activities.

Reaching great success in their roles at Altitude, the pair have plans to build upon their experience in the industry with ambitious expansion at The Pickle Pad. With this change, Mike Stout has joined the team as Vice President of Franchise Development at Altitude.

“We are excited to use our experience to lead the transition of pickleball to entertainment space with the success of bowling and golf before it within Indoor Active Brands,” said Robert Morris, Vice President of Development at The Pickle Pad. “The potential of expansion for The Pickle Pad is endless, as the popularity of the sport soars and consumers turn to social gaming to gather in groups and enjoy time together. With the location in Tallahassee set to open this month, a deal signed in Scottsdale, AZ, and many more in the works, we envision The Pickle Pad being the center for active fun in communities across the nation.”

Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees. Indoor Active Brands has recently launched The Pickle Pad’s franchising program and plans to open its first location in Tallahassee at 1925 N. Monroe Street in Spring 2024. The 27,000-square-foot facility will feature multiple pickleball courts with casual guest seating, Crave Social Eatery, a full-service restaurant and bar, elevated private areas with social gaming as well as multiple green spaces full of exciting yard games for all ages.

The Pickle Pad is actively seeking qualified candidates to help grow its footprint throughout the U.S. specifically in the Southeast and Midwest regions. To learn more about franchise opportunities, contact Robert Morris, Vice President of Development, at robert.morris@thepicklepad.com or visit https://www.thepicklepad.com/franchise/.
Altitude Trampoline Park is also actively seeking potential franchisees to help grow the brand throughout the U.S. in Kansas City, MO, Minneapolis, MN, Las Vegas, NV, Denver, CO, among others. To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at mike.stout@atphq.com or visit www.altitudefranchise.com.

About The Pickle Pad:
The Pickle Pad is an indoor pickleball and entertainment experience featuring multiple courts, spectator seating and open green spaces with social and lawn games. Each location also offers Crave Social Eatery, a full-service, chef-inspired restaurant where guests can dine in the restaurant or courtside. The space is welcoming and offers something for everyone and any athletic level. The Pickle Pad is part of Indoor Active Brands, which also owns Altitude Trampoline Park, one of the largest entertainment brands in the world. For more information about The Pickle Pad visit https://www.thepicklepad.com/.

About Altitude Trampoline Park
Altitude Trampoline Park is a premier family-friendly entertainment destination offering cutting-edge attractions and Party Packages to accommodate all of life’s most meaningful celebrations. Altitude is the home for active family fun! The brand offers children’s birthday party packages and special events, providing two hours of unlimited jump time and access to all of Altitude’s attractions, including trampolines, playgrounds, basketball, dodgeball, interactive games and more. Altitude’s successful $10 Endless Jumps Membership program allows children unlimited access to the brand’s attractions for a fixed price, offering a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2024. More information can be found at altitudetrampolinepark.com.

About Indoor Active Brands
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park and The Pickle Pad. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees. For more information about Indoor Active Brands visit www.indooractivebrands.com.

SOURCE Indoor Active Brands

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Food and Beverage

White Castle Unveils a Bounce House (er, Castle) as Part of Its New Line of Branded Merchandise for Spring 2025

Published

1 day ago

April 22, 2025

Daily News Staff

New merch collection also includes White Castle tin lunchbox, pickleball paddle set, playing cards, T-shirts and more.

COLUMBUS, Ohio, April 16, 2025 /PRNewswire/ — White Castle is helping customers take their legendary Crave to new heights with the launch of a brand-new line of merchandise. The crown jewel of the spring 2025 collection? An 8-foot-tall bouncy castle with a design inspired by, you guessed it, an actual White Castle! This inflatable fun house reinforces that White Castle isn’t just about satisfying Cravings — it’s about creating memorable moments, too.

White Castle is introducing a bounce castle as part of its new line of spring 2025 merchandise.

“Our House of Crave merchandise team really outdid themselves for this spring 2025 collection,” said Jamie Richardson, vice president at White Castle. “Looking ahead to the nicer weather, there is no more epic way to celebrate than with a Castle of your own!” The one-of-a-kind White Castle Bouncy Castle is made to order and, at 12′ x 12′ x 8′ feet, is sized for Cravers of all ages. The new spring collection of merch, which is available exclusively at White Castle’s online store, House of Crave, also includes an array of smaller, though equally exciting, items:

A tin lunchbox. Retro meets modern with a never-before offered classic tin lunchbox. It’s perfect for Cravers of all ages, whether used for packing lunch, storing collectibles, or just showing off an affection for White Castle’s iconic Sliders.
Pickleball paddle set. As the home of The Original Slider^®, White Castle is well-suited to help with your slide action on the pickleball court. Pick up a pair of these paddles and slide away!
Playing cards. No tricks here, just a simple deck of White Castle-branded playing cards.
“Only Beef” T-shirt. Proclaiming “The only beef between us is this Slider,” this T-shirt is best bought in pairs.
Knight-time craver T-shirt. “Dost thou even crave?” asks the knight who adorns this grey T-shirt holding a tray of Sliders.
A “Follow Your Crave” horn. This long plastic blue horn, similar to a vuvuzela (think soccer stadium noisemaker), can be blown when the Craving hits — or at any time, for that matter.
Pint glass. Raise this pint glass, painted with the White Castle logo, and toast to memorable moments.
Bucket hat. Anyone wearing this soft, wide-brimmed bucket hat, adorned with the White Castle logo, will look super cool eating Sliders.

White Castle’s House of Crave online store features dozens more White Castle-branded items, from tote bags, tumblers and ornaments to bathrobes, ballcaps and bathing suits. New items will be released seasonally throughout the year. “We have so many customers who are passionate about White Castle, and our House of Crave merchandise reflects that enthusiasm,” Richardson said. “From eye-catching apparel to fun collectibles, our online store offers a variety of unique items that allow our devoted fans to celebrate their love for White Castle any day of the week!” About White Castle^® White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine’s “Most Influential Burger of All Time” (2014, The Original Slider^®) and Thrillist‘s “Best Plant-Based Fast-Food Burger” (2019, Impossible^™ Slider). In 2021, Fast Company named the fast-food pioneer one of the “10 Most Innovative Dining Companies.” White Castle is known for the legendary engagement of its team members and has received the Great Place to Work^® Certification™ for an extraordinary four consecutive years spanning 2021–2024. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS™ loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com. SOURCE White Castle

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Sports

College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida

Published

6 days ago

April 18, 2025

Daily News Staff

Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes

LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.

Herbalife to Fuel Women's College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine. — Herbalife to Fuel Women’s College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine.

“We are proud to bring over 20 years of experience of fueling athletes to college basketball players,” said Krissy Lines, director of sports performance, nutrition, and education at Herbalife. “Our mission is to deliver personalized nutrition and hydration strategies that empower each athlete to perform at her peak. This is a pivotal moment for these women, not just as athletes, but as leaders in sport, and we’re honored to provide the resources and expertise to help them take the court with confidence, strength, and readiness to shine.” As the Official Nutrition and Hydration Sponsor, Herbalife will provide participants with expert-led nutrition education designed to address the unique needs of female athletes, including factors like metabolism, muscle mass, and hormonal fluctuations that impact their nutritional and hydration requirements. In addition, Herbalife’s science-backed products, including the Herbalife24 NSF Certified for Sport®* line, will be available to both participants and spectators. This product line is specifically formulated to help replenish essential nutrients lost through sweat, optimizing hydration, endurance, and recovery. “Having worked closely with Herbalife on several initiatives supporting athletes of all levels, I’ve seen first-hand how their expertise in nutrition education can make a significant difference in an athlete’s performance,” said Joe Abunassar, president of Herbalife IMPACT Basketball Center in Las Vegas and on-court instructor at the combine. “This combine is an incredible opportunity for these athletes, and with Herbalife’s support, they will be well-equipped to perform at their highest level. This is a great step for women in basketball, and I’m excited to see what these athletes can achieve.” In addition to supporting the combine as its Official Nutrition and Hydration Sponsor, Herbalife is also the Official Nutrition and Hydration Sponsor of the Lilly Women’s College All-Star Game, which will showcase 20 of the nation’s top collegiate basketball players as they compete one final time before transitioning to the next phase of their careers. “Herbalife’s expertise in nutrition and hydration will ensure that athletes are fully prepared to showcase their talents,” said Mark Starsiak, senior vice president at Intersport, the event organizers. “We are excited to provide this platform for women to take center stage in front of scouts and coaches, and we are grateful for Herbalife’s support in making this event a reality.” For over two decades, Herbalife has been dedicated to empowering female athletes around the world, currently sponsoring more than 50 women across a variety of sports. The company’s journey began with its very first sponsored athlete, a female athlete, and has continued to provide women in sports with the support they need to succeed. Herbalife provides athletes with access to nutritionists and dietitians, premium products, and other resources that are often lacking in female sports – giving them the tools they need to perform at their best. Through this continued support, Herbalife is helping to elevate women in sports and inspire the next generation of female athletes. For updates on how Herbalife is fueling athletes around the world, follow @Herbalife, @HerbalifeUSA on social media. *Certified for Sport® is a registered trademark of NSF International. About Herbalife Ltd.
Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook). SOURCE Herbalife

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Senior Pickleball Report

Dreambreaker: A Pickleball Story Premieres April 11 on truTV

Published

3 weeks ago

April 1, 2025

Rod Washington, Michael J Sliwa

Excitement is building for pickleball fans and sports enthusiasts alike as the highly anticipated documentary Dreambreaker: A Pickleball Story is set to premiere on April 11, 2025, on truTV. This film captures the thrilling evolution of pickleball from a casual pastime to a burgeoning professional sport, offering an inside look at a fierce power struggle between two billionaire moguls determined to shape its future.

Narrated by Mike “Sleeves” Sliwa from The Senior Pickleball Report, Dreambreaker features appearances by top pickleball pros and sports icons, including John McEnroe and media personality Billy Bush. Crafted by writer Craig Coyne and directed by Ashley Underwood, the documentary explores the intertwining of sports, aspirations, and rivalries within the pickleball community.

Constantly Evolving Pickleball Story

With its rich narrative and compelling characters, Dreambreaker goes beyond the court to reveal the passion and politics that define the sport. Set your calendars for April 11 and prepare for a captivating journey that promises to enhance your appreciation of pickleball and its growing cultural significance. Don’t miss the chance to witness the drama and dreams that characterize this exhilarating game!

Authors

Rod Washington

Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts
Michael J Sliwa

Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts