sports and fitness
Indoor Active Brands Announces New Promotions in Leadership
Premier Platform Company for Indoor Entertainment Concepts Expands Operations and Development Teams to Drive Growth
DALLAS /PRNewswire/ — Indoor Active Brands, a platform company that focuses on indoor entertainment concepts, announced today the appointment of multiple roles in franchise development and operations departments, effective immediately. As this family of brands spearheads growth in the “eatertainment” and family entertainment spaces, their leadership team continues to expand.
Transitioning from their roles at Altitude Trampoline Park to sister company The Pickle Pad, Robert Morris will serve as Vice President of Development and Kailee Apodaca as Director of Franchise Development. Prior to his role at Altitude, Robert Morris held leadership roles with Kings Dining & Entertainment, Drive Shack and Andretti Indoor Karting & Games. Kailee Apodaca’s experience prior to Altitude comes from Drive Shack, Patina Group and Kings Dining & Entertainment. Their combined experience with destination driven entertainment brands differentiate themselves from others in the emerging pickleball sector, as they are skilled in launching and operating brands that appeal to consumers with unforgettable guest experiences that feature both food and engaging activities.
Reaching great success in their roles at Altitude, the pair have plans to build upon their experience in the industry with ambitious expansion at The Pickle Pad. With this change, Mike Stout has joined the team as Vice President of Franchise Development at Altitude.
“We are excited to use our experience to lead the transition of pickleball to entertainment space with the success of bowling and golf before it within Indoor Active Brands,” said Robert Morris, Vice President of Development at The Pickle Pad. “The potential of expansion for The Pickle Pad is endless, as the popularity of the sport soars and consumers turn to social gaming to gather in groups and enjoy time together. With the location in Tallahassee set to open this month, a deal signed in Scottsdale, AZ, and many more in the works, we envision The Pickle Pad being the center for active fun in communities across the nation.”
Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees. Indoor Active Brands has recently launched The Pickle Pad’s franchising program and plans to open its first location in Tallahassee at 1925 N. Monroe Street in Spring 2024. The 27,000-square-foot facility will feature multiple pickleball courts with casual guest seating, Crave Social Eatery, a full-service restaurant and bar, elevated private areas with social gaming as well as multiple green spaces full of exciting yard games for all ages.
The Pickle Pad is actively seeking qualified candidates to help grow its footprint throughout the U.S. specifically in the Southeast and Midwest regions. To learn more about franchise opportunities, contact Robert Morris, Vice President of Development, at robert.morris@thepicklepad.com or visit https://www.thepicklepad.com/franchise/.
Altitude Trampoline Park is also actively seeking potential franchisees to help grow the brand throughout the U.S. in Kansas City, MO, Minneapolis, MN, Las Vegas, NV, Denver, CO, among others. To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at mike.stout@atphq.com or visit www.altitudefranchise.com.
About The Pickle Pad:
The Pickle Pad is an indoor pickleball and entertainment experience featuring multiple courts, spectator seating and open green spaces with social and lawn games. Each location also offers Crave Social Eatery, a full-service, chef-inspired restaurant where guests can dine in the restaurant or courtside. The space is welcoming and offers something for everyone and any athletic level. The Pickle Pad is part of Indoor Active Brands, which also owns Altitude Trampoline Park, one of the largest entertainment brands in the world. For more information about The Pickle Pad visit https://www.thepicklepad.com/.
About Altitude Trampoline Park
Altitude Trampoline Park is a premier family-friendly entertainment destination offering cutting-edge attractions and Party Packages to accommodate all of life’s most meaningful celebrations. Altitude is the home for active family fun! The brand offers children’s birthday party packages and special events, providing two hours of unlimited jump time and access to all of Altitude’s attractions, including trampolines, playgrounds, basketball, dodgeball, interactive games and more. Altitude’s successful $10 Endless Jumps Membership program allows children unlimited access to the brand’s attractions for a fixed price, offering a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2024. More information can be found at altitudetrampolinepark.com.
About Indoor Active Brands
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park and The Pickle Pad. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees. For more information about Indoor Active Brands visit www.indooractivebrands.com.
SOURCE Indoor Active Brands
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Sports
Get Ready to Swing into the Holiday Season with PGA TOUR Superstore’s In-Home Golf Simulators!
PGA TOUR Superstore is revolutionizing golf with in-home simulators, increasing accessibility and entertainment for all ages as demand for golf experiences rises during the holiday season.
As the holiday season approaches, golf enthusiasts have reason to celebrate! PGA TOUR Superstore is making waves by offering curated DIY in-home golf simulators, transforming the way families and friends engage with the sport right from the comfort of their own homes. Thanks to the rise of “golftainment,” these innovative simulators cater to everyone—from dedicated golfers looking to improve their skills to casual players simply wanting to have fun.
With cutting-edge technology and customizable packages, PGA TOUR Superstore is positioning itself as the go-to destination for those wishing to entertain, exercise, and socialize around their love for golf. According to Ben Helmrath, Vice President of Hard Goods for the store, these simulators aren’t just high-tech practice tools—they can double as entertainment hubs for the whole family. From swing analysis to simulated rounds on famous courses, the opportunities for enjoyment are limitless.
Rise of Golf Simulators
The popularity of in-home simulators is skyrocketing, with an impressive 6.2 million Americans taking to the screens for a round of simulated golf in 2023—a remarkable 73% increase since before the pandemic. Searches for “basement simulator golf” have surged by over 1,900%, reflecting a growing trend toward making golf an accessible and year-round experience. Furthermore, platforms like Houzz.com have noted a staggering 20-times increase in interest in golf simulators in their Emerging Trends reports.
PGA TOUR Superstore caters to all kinds of golfers with various offerings, from entry-level net and mat packages to high-end systems featuring innovative tech like launch monitors. In partnership with industry leader Full Swing, the store ensures that customers have access to the cutting-edge technology trusted by top pros, including Tiger Woods.
As Jill Thomas, Chief Marketing Officer for PGA TOUR Superstore, points out, golf has become an immensely popular form of entertainment for all ages—especially with the announcement of TGL, featuring golf legends like Tiger Woods and Rory McIlroy. As more people embrace the thrill of golf at home, PGA TOUR Superstore stands ready to equip them for an unforgettable holiday season.
So, whether you’re a seasoned player or a newcomer eager to join in on the fun, the in-home golf simulators at PGA TOUR Superstore offer the perfect way to celebrate this gifting season. Swing by and discover how you can elevate your golf game and create lasting memories with family and friends this holiday season!
About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com.
SOURCE PGA TOUR Superstore
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
https://stmdailynews.com/sports
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EVANSVILLE, Ind. /PRNewswire/ — Escalade, Incorporated (Nasdaq: ESCA) a leading manufacturer and distributor of sporting goods, recreation equipment, and fitness equipment, is proud to announce a new partnership for its US Weight subsidiary as the official U.S. distributor of adidas Fitness accessories. This exciting addition bolsters US Weight’s growing portfolio of fitness brands, which already includes industry leaders Lifeline Fitness, US Weight, and The Step.
The strategic partnership with RFE International, the global licensee of adidas home fitness, training, yoga, recovery and strength accessory products, positions US Weight at the forefront of the fitness market, delivering adidas’ cutting-edge fitness accessories to a wider audience in the U.S. market. The adidas Fitness range includes innovative gear designed for both professional athletes and fitness enthusiasts.
“We are excited to add adidas Fitness to our robust lineup of fitness brands,” said Bob Guinn, General Manager of US Weight. “This partnership represents a significant milestone for us as we continue to expand our offerings in the fitness category. adidas is a globally recognized brand synonymous with excellence, and we are excited to bring their high-quality fitness products to U.S. consumers.”
“US Weight’s addition to our family of global distribution partners is a very exciting one for RFE International and we’re thrilled to appoint them as our new U.S. distributor with responsibility across our adidas Accessories portfolio,” said Craig Hoskins, NAM General Manager of RFE International.
“Not only do we see US Weight as a key strategic partner for the development and expansion of our adidas Training accessories product line, together with the full resources of Escalade Inc. we’re exceptionally confident in their focus and determination to support and service the US consumer through their deep network of retail partnerships.”
“Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we’re confident that this partnership will enhance the experience for our US customers; retailers and end-users alike.”
“With exciting new product development and a trusted partner in US Weight, we look forward to ensuring adidas is the go-to accessories brand for all sports and fitness enthusiasts across the U.S. for years to come.”
With a growing demand for premium fitness products, US Weight is committed to delivering innovative, reliable, and top-tier solutions to fitness enthusiasts nationwide. The addition of adidas Fitness also aligns with Escalade’s mission to offer world-class products that inspire active and healthy lifestyles.
The distribution of adidas Fitness products will begin immediately, with products available through select retail partners, fitness specialty stores, and online by January of 2025.
About US Weight
US Weight is a leading manufacturer of fitness weight sets, aerobic steps, umbrella bases, canopy weights, crowd control products, and tractor wheel weights, all made domestically. Established in 1996 and based in Olney, Illinois, US Weight is a trusted name across the fitness, safety, and outdoor industries. For more details, please contact Allison McDonald at allisonmcdonald@usweight.com.
About Escalade
Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends and create lasting memories. Leaders in our respective categories, Escalade’s brands include Brunswick Billiards®; STIGA®table tennis; Accudart®; RAVE Sports® water recreation; Victory Tailgate® custom games; Onix® Pickleball; Goalrilla™ basketball; Lifeline® fitness; Woodplay® playsets; and Bear® Archery. Escalade’s products are available online and at leading retailers nationwide. For more information about Escalade’s many brands, history, financials, and governance please visit www.escaladeinc.com.
About RFE
Founded in 2001, RFE International is a global sports and fitness company specializing in the design, manufacture, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets.
With a distribution network covering more than sixty countries worldwide, our market leading product lines are designed and developed under some of the top brands within the world of sports and fitness today, including adidas, Reebok and Dynamax Fitness.
Our extensive range of equipment ranges from the small, portable accessories such as gloves, recovery supports and compression, jump ropes and yoga mats, to the larger strength and cardiovascular equipment including treadmills, bikes and workout benches.
We aim to deliver world class performance to our distribution, retail and commercial partners by offering unique, high-quality products, efficient customer service, and impactful marketing initiatives to drive sales.
For more information about RFE’s many brands, history, product catalogs and sustainability guidelines please visit www.rfeinternational.com
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in
Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
SOURCE Escalade, Incorporated
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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Sports
The Future of Tennis: Tennis Social AI Launches First-of-its-Kind Simulators
Tennis Social AI announces its V1 Tennis Simulator, set for production by 2025, offering an engaging, AI-powered, social, and gamified tennis experience for all skill levels.
NEW YORK, Sept. 18, 2024 /PRNewswire/ — Tennis Social AI, a trailblazing developer of immersive tennis simulators, is excited to announce the completion of its V1 Tennis Simulator, which is slated for full-scale production and installation by early 2025. This innovative technology transforms how tennis is played and enjoyed, making it more accessible, engaging, and social.
Tennis Social AI
As tennis faces challenges in boosting participation, while competing with the rising popularity of pickleball and padel, Tennis Social AI offers an innovative approach by blending computer vision, AI-powered training, and interactive video games. According to Novak Djokovic, “Tennis at the club level is endangered, and innovation is necessary to keep the sport alive.”
Tennis Social AI’s simulator is designed to cater to players of all skill levels, allowing beginners and seasoned players alike to enjoy a gamified tennis experience. The simulator’s customizable video games and training modules provide an opportunity for users to socialize while improving their fitness and technique. Much like golf simulators have brought new players into the sport, this technology has the potential to draw more people to tennis through its innovative approach to socialization and gamification.
CEO of Tennis Social AI, Tyler Kelly, stated, “Our mission has been to lower the barrier of entry for the sport by creating a version of tennis that maintains the core mechanics of the traditional game, while still making the experience fun and social for friends and families. Our simulators are sized to fit in almost any environment, so now tennis can compete in locations where it traditionally could not.”
Pre-sale fulfillment is underway, with installations expected to begin in early 2025. Tennis Social AI is leading the way to a future where tennis is more than just a game—it’s a social experience.
For more information on brand opportunities and pre-sales, contact: Steven McClendon at steven@tennissocial.ai or visit https://tennissocial.ai/
SOURCE Tennis Social AI
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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