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Mitsubishi Electric Selects BlackBerry to Power its New In-Vehicle System

Mitsubishi Electric FLEXConnect™ powered by BlackBerry IVY® enables new in-cabin experiences and improves safety with edge intelligence

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TOKYO and WATERLOO, ON /PRNewswire/ — Mitsubishi Electric (TOKYO: 6503) and BlackBerry Limited (NYSE: BB; TSX: BB) today announced that Mitsubishi Electric’s new automotive in-cabin system, Mitsubishi Electric FLEXConnect, will be powered by BlackBerry IVY®, an edge-to-cloud vehicle data platform. The collaboration will help advance road safety by leveraging an array of sensor data to anticipate safety risks, reduce driver distractions, highlight potential driving hazards, and enable new consumer experiences.


BlackBerry IVY®

“The collaboration between Mitsubishi Electric and BlackBerry to advance our in-cabin system takes the driving experience to the next level by truly going the extra mile,” said Mark Rakoski, VP Advanced Engineering at Mitsubishi Electric Automotive America, inc. “With its advanced safety features, intuitive interface, and enhanced sensory feedback, Mitsubishi Electric FLEXConnect establishes a new cabin experience standard, revolutionizing the way we interact with vehicles. With BlackBerry IVY, we’re able to bring innovations like this to market faster, and in full confidence that the security and privacy of user data is protected.”

“We are delighted that Mitsubishi Electric has selected BlackBerry to power its new in-vehicle system,” said Vito Giallorenzo, SVP General Manager of IVY and Head of Corporate Development at Blackberry. “By leveraging BlackBerry IVY as a key component of its FLEXConnect platform, Mitsubishi Electric raises the bar for in-cabin experiences and helps improve road safety. BlackBerry IVY is unique in how it enables automotive OEMs to leverage a multitude of vehicle signal data in real-time and cost effectively into valuable insights.”

The Mitsubishi Electric FLEXConnect platform core is its driver monitoring system (DMS) and occupant monitoring system (OMS). BlackBerry IVY allows the platform to extract and analyze data from internal and external sensors and leverages machine learning to process all data collected at the vehicle edge compute node.

Safety features and consumer experiences that BlackBerry IVY powers in the Mitsubishi Electric FLEXConnect platform include:

  • Determining driver distraction and concentration levels by detecting signs of drowsiness, estimating cognitive load, monitoring interaction with the infotainment system and more.
  • Collecting biometric information to provide insight into short- and long-term changes to a driver’s physical status, such as health, triggering autonomous pullovers and alerts to emergency services.
  • Analyzing facial features to create personalized identification profiles for automated verification to enable vehicle access and in-car payments.
  • Correlating user preferences with environmental information, such as suggesting optimal parking locations based on preferences for cost, distance from destination, parking format and availability.

For more information on Mitsubishi Electric FLEXConnect, visit meaa-mea.com/.

For more information on BlackBerry solutions for the software-defined vehicle visit: BlackBerry.com/IVY.

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world.  The company secures more than 500M endpoints including over 235M vehicles.  Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems.  BlackBerry’s vision is clear – to secure a connected future you can trust. 

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For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services.

About Mitsubishi Electric Corporation 

With 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing, and sales of electrical and electronic equipment used in information processing and communications, space development, and satellite communications, consumer electronics, industrial technology, energy, transportation, and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 4.48 trillion yen in the fiscal year ended March 31, 2022. For more information, please visit www.MitsubishiElectric.com 

SOURCE BlackBerry Limited

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Consumer Corner

Schwinn is Forecasting Fun with Launch of New Compact E-Bike for Teens – Meet The Hurricane

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MADISON, Wis./PRNewswire/ — Today, Schwinn Bikes announces the launch of the Hurricane, a compact e-bike that’s all about fast-moving fun. Built for cruising home from school, going on weekend rides, or exploring at the edge of town, the Hurricane creates the kind of excitement that brings friends together.

E-Bike
Schwinn Hurricane

Schwinn has been making e-bikes since 2017, but this is their first geared toward a younger Gen Z demographic. Boasting a 250-watt motor, this e-bike allows riders to reach top speeds of 17.5 miles per hour with just a twist of the throttle. Drawing inspiration from the original 1978 Schwinn Hurricane, this compact e-bike features retro touches like high-rise handlebars, fat tires, and a sleek yet industrial frame design that conveys a sense of daring adventure to a new generation of young riders.

Schwinn Hurricane E-Bike Features:

  • Two Ways to Go: Reach a top speed of 17.5 MPH with just a twist of the throttle. The Hurricane also features pedal assist for riders who feel like pedaling instead.
  • Range: The Hurricane can travel up to 30 miles on a single charge. Use the included charger and a standard household outlet to recharge for the next ride.
  • Ride Control: Mechanical disc brakes deliver all-condition stopping power, while 3-inch-wide tires provide plenty of stability and traction on or off the pavement.
  • Safety: Automatic front and rear LED lights shine as soon as you power on the bike. See and be seen when you ride during the day or at night. The Hurricane also includes a chainguard to protect skin and clothing and fenders to keep you clean and dry from road spray.

“We are thrilled to provide a high quality, compact e-bike model that is affordable and fun,” said Lisa VanderMause, VP of Marketing at Schwinn. “Taking nods from our Hurricane model from the 70s, this new, electric version really speaks to our brand direction and provides consumers with an elevated and modern riding experience.”

The Hurricane is for riders aged 13 and up who are looking to outrun boredom on a ride that is cool-looking, fast, and can handle any adventure ahead. Consumers are advised to wear a helmet and be aware of their surroundings whenever riding the Hurricane. The Hurricane suggested retail price is $599 and is available at Schwinnbikes.com, DICK’S Sporting Goods, and Target. Link to purchase

About Schwinn

Schwinn is a brand of Pacific Cycle, based in Madison, WI. Founded in 1895, Schwinn has built some of the best-known and best-loved bicycles of all time. Today, Schwinn remains one of the most recognized bicycle brands in the US, with the mission of making cycling accessible to all. Visit Schwinnbikes.com for more information.

SOURCE Schwinn Bikes

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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Automotive

The 2025 Ford Expedition: A Bold New Era for Families on the Move

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2025 Ford Expedition
Credit Ford Motor Company

2025 Ford Expedition

Dearborn, Mich., Oct. 3, 2024 – The all-new 2025 Ford Expedition is more than just an upgrade—it’s a full transformation. Specifically designed for today’s active families, the reimagined Expedition now offers enhanced space, cutting-edge technology, unmatched versatility, and superior capability. A standout addition to the lineup is the first-ever Ford Expedition TREMOR®, designed for those who seek adventure off the beaten path.

A Technological Revolution

At the heart of the all-new Expedition is the innovative Ford Digital Experience, which turns the cabin into a seamless, family-friendly command center. Families will enjoy the benefits of a new 24-inch panoramic digital display complemented by wireless Apple CarPlay® and Android Auto™ connectivity. This technology-driven approach ensures that every member of the family stays connected, entertained, and informed, whether you’re on a cross-town errand or a cross-country road trip.

Introducing the Expedition TREMOR

For families craving off-road excitement, the Expedition TREMOR is the most capable version yet, boasting features like four-wheel drive, underbody shielding, massive 33-inch all-terrain tires, and best-in-class ground clearance. With advanced off-road technology, including an electronic locking rear differential, it is engineered to tackle everything from rocky trails to muddy paths with confidence.

Designed for Versatility

The revamped design isn’t just about aesthetics; it’s about practicality. The new Ford Split Gate tailgate system is a game-changer, turning the rear vehicle space into a vibrant communal area with options to configure seating or create a table-like setup—perfect for tailgating or camping trips. Meanwhile, the innovative sliding front center console ensures easy storage access for those in the front and second rows, making this SUV as versatile inside as it is out.

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Engine Power and Capability

Under the hood, the Expedition offers a robust selection of powertrains. Standard models come with a powerful 3.5-liter EcoBoost® V6 engine, churning out 400 horsepower. For those who seek extra muscle, the TREMOR and Platinum models feature a high-output version of the same engine, delivering a thrilling 440 horsepower. This power ensures that no family adventure needs to be compromised.

Advanced Safety and Driving Assistance

Safety and ease of driving take center stage with Ford’s BlueCruise hands-free highway driving, now available on nearly 90% of the lineup. This sophisticated system enhances safety and reduces driving fatigue, especially on long family journeys. The feature provides access to innovative technologies like Lane Change Assist and In-Lane Repositioning, allowing for smoother, safer trips.

Entertainment and Connectivity

With Wi-Fi hotspot connectivity available for up to 10 devices, and Google Play apps integrated into the driving experience, the Expedition ensures that entertainment is always at your fingertips. Whether streaming the latest movies during a rest stop or navigating with Google Maps, the Expedition is truly an extension of your digital world.

Family-Friendly Features

Understanding the demands of modern family life, Ford has introduced thoughtful conveniences such as the new Digital Device Holder, which effortlessly secures tablets or phones, keeping them accessible during trips.

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Order and Availability

Eager families can place their orders starting October 24, 2024, with the 2025 Expedition expected to arrive in showrooms by Spring 2025. Designed with input from real customers, the all-new Ford Expedition is ready to accompany families on adventures near and far, bringing more comfort, capability, and joy to every journey.

For those looking to explore further, more detailed specifications and availability can be found on Ford’s official site, ensuring you’re ready to embark on your next family adventure with the best that modern automotive engineering has to offer.

Learn More about the 2025 Ford Expedition here: https://media.ford.com/content/fordmedia/fna/us/en/news/2024/10/03/all-new-ford-expedition-fully-redesigned-for-families-with-big-l.html

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

https://stmdailynews.com/consumer-corner

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Consumer Corner

The 2025 Ford Maverick Awesomeness Unveiled: Tech-Packed and All-Wheel Drive

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2025  Ford Maverick


Hybrid Meets All-Wheel Drive on New Tech-Packed 2025 Ford Maverick

Since its debut in 2021, the Ford Maverick has captivated American truck enthusiasts and casual drivers alike, proving to be the compact pickup that many didn’t know they needed. With its impressive blend of capability, spaciousness, and versatility, the Maverick has cemented its place as a top choice in the midsize truck segment. As we look ahead to the 2025 model, Ford is stepping up its game to enhance the Maverick’s appeal further, making it smarter and more capable than ever.

An Exciting New All-Wheel Drive Option

One of the most significant updates for the 2025 Ford Maverick is the introduction of an all-wheel drive (AWD) option for its hybrid models. This enhancement allows Maverick Hybrid customers to confidently tackle challenging terrains and inclement weather conditions. The AWD hybrid model, which is available for all trims—XL, XLT, and Lariat—provides exceptional traction and stability, making it an excellent choice for outdoor enthusiasts and those who often find themselves navigating unpredictable driving conditions.

In addition to the AWD capability, Ford is offering an optional package that doubles the towing capacity for hybrid models. This upgrade empowers drivers to tow small campers, personal watercraft, and utility trailers with ease. With a maximum payload capacity of 1,500 pounds and a new 4K Tow Package, the Maverick is designed to meet the diverse needs of its owners.

Advanced Technology Meets User-Friendly Features

The 2025 Maverick is not just about power and capability; it also embraces cutting-edge technology to enhance the driving experience. The new SYNC 4 infotainment system, now displayed on the largest standard touchscreen in its class—a stunning 13.2-inch display—replaces the previous 8-inch screen. This upgrade is complemented by an 8-inch digital instrument cluster that ensures drivers have all vital information at their fingertips.

Ford has responded to customer feedback by introducing wireless Apple CarPlay® and Android Auto™, allowing drivers to leave their smartphone cords at home. This convenience is a significant upgrade for tech-savvy customers who value seamless connectivity on the go.

Innovative Storage Solutions

Maverick’s FLEXBED® Storage System remains a standout feature, providing unparalleled versatility for organizing payloads. The bed is equipped with molded side pockets that allow drivers to secure cut pieces of 2×4, preventing cargo from sliding around during transit. Plus, the multi-position tailgate can be set in various positions to accommodate different types of cargo, from lumber to mountain bikes.

In a market where versatility is key, these features are drawing in a diverse array of customers—60% of Maverick buyers trade in vehicles from other segments, such as small cars and SUVs. This speaks volumes about the Maverick’s unique ability to cater to a broad audience.

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Efficiency Without Compromise

For those who prioritize fuel efficiency, the Maverick Hybrid continues to shine. With a targeted EPA-estimated 42 miles per gallon in the city for the standard hybrid front-wheel drive model, and 40 miles per gallon for the hybrid AWD variant, it offers an eco-friendly option without sacrificing performance.

Built Ford Tough: A Legacy of Capability

The 2025 Ford Maverick stays true to its “Built Ford Tough” heritage, ensuring that it meets the needs of its most loyal customers. The enhancements made for the new model year—driven by owner requests—underscore Ford’s commitment to delivering a truck that is not only capable but also aligns with the evolving demands of today’s drivers.

As the market for midsize pickups continues to evolve, the Ford Maverick stands out as a formidable contender. With its hybrid efficiency, all-wheel drive capability, advanced technology, and innovative storage solutions, the Maverick is poised to remain a favorite among both loyal Ford fans and new customers alike.

Ford Maverick


For those looking to experience a truck that seamlessly blends versatility with efficiency, the 2025 Ford Maverick is a compelling choice that is sure to impress. As the launch approaches, enthusiasts and potential buyers alike are invited to explore what makes the Maverick a standout in the competitive truck landscape.

Visit the Ford website to learn more. https://media.ford.com/content/fordmedia/fna/us/en/news/2024/07/31/hybrid-meets-all-wheel-drive-on-new-tech-packed-2025-ford-maveri.html#group-section-The-2025-Ford-Maverick-os4dsWsMMC

For more information, check out the Ford website at: https://media.ford.com/content/fordmedia/fna/us/en/news/2024/07/31/hybrid-meets-all-wheel-drive-on-new-tech-packed-2025-ford-maveri.html#group-section-The-2025-Ford-Maverick-os4dsWsMMC

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