Entertainment
MOVIE RESEARCH GURU LAUNCHES ALL NEW FILMMAKING PODCAST
Kevin Goetz, founder and CEO of Screen Engine/ASI, the global leader in entertainment research and content testing, has launched an all new filmmaking podcast.
Last Updated on June 11, 2024 by Daily News Staff
LOS ANGELES, Calif. /PRNewswire/ — Kevin Goetz, founder and CEO of Screen Engine/ASI, the global leader in entertainment research and content testing, has launched an all new filmmaking podcast. The show, Don’t Kill the Messenger with Movie Research Expert Kevin Goetz, brings his book Audienceology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood on a broad range of topics including the business of movies, film history, the moviegoing experience in the rise of streaming, and how audience research helps shape the most successful movies of all time.
On the first and third Wednesday of each month, a new episode is released featuring an interview with a prominent filmmaker, studio executive, or other movie and entertainment figures. Topics include stories of their filmmaking experiences, the impact that audience test screenings have had on their films, behind the scenes stories of filmmaker challenges, breaking into the industry, important filmmaking tips, and more. There are currently 8 episodes available including interviews with producer Graham King (Bohemian Rhapsody, The Departed), Dean Devlin (Independence Day, The Patriot), creator Andy Marks (journalist, photographer, musician, and grandson of two film greats, Groucho Marks and Gus Kahn), director David Leitch & producer Kelly McCormick (Atomic Blonde, Deadpool 2), producer Jason Blum (Paranormal Activity, Insidious, Halloween Ends), director/writer/producer Deon Taylor & producer Roxanne Avent Taylor (Fatale, Meet the Blacks), producer Neal Moritz (Fast and Furious franchise, Sonic the Hedgehog franchise), and producer Todd Garner (Paul Blart: Mall Cop, Mortal Kombat, Zookeeper). Upcoming interviews include editor Billy Goldenberg, producer George Tillman Jr., producer Monica Levinson, and editor David Rosenbloom among others.
Host Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting Screen Engine/ASI. Today, his worldwide research firm is a multi-million-dollar company where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.
Goetz recently wrote his first book published by Simon & Schuster, Audienceology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. He has also produced twelve movies and brings both a marketing and filmmaking perspective and language to the interpretation of his research analysis.
Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America.
Don’t Kill the Messenger with Movie Research Expert Kevin Goetz is available on all major podcast platforms. For additional information, please visit www.KevinGoetz360.com.
SOURCE Screen Engine/ASI
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Cineverse Partners With VA Media to Expand YouTube Monetization Strategy
Cineverse has announced a strategic partnership with VA Media to accelerate growth and digital monetization across its expanding portfolio of fandom-focused YouTube channels.
The agreement will bring a YouTube-first strategy to Cineverse’s channel network, including longform and shortform content planning, channel optimization, financial modeling, and broader monetization support. The partnership will begin with Dog Whisperer with Cesar Millan, which Cineverse identified as its top revenue-generating YouTube channel.
Cineverse said its owned or operated YouTube channels currently account for more than 10 million subscribers and over 200 million video views. The company’s digital portfolio spans genres including horror, anime, romance, indie film, Asian cinema, and other fandom-driven categories.
VA Media, which specializes in YouTube strategy and social video monetization, will work with Cineverse to improve discoverability, strengthen channel performance, and unlock new revenue opportunities across YouTube and adjacent platforms.
The partnership reflects the growing role of YouTube as a core distribution and monetization channel for premium entertainment content.
For more information, visit Cineverse.
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McDonald’s is blending fast food, fandom and Korean-inspired flavors in a new collaboration with Netflix tied to the hit film KPop Demon Hunters. Beginning March 31, the chain will roll out two limited-time adult meals inspired by the movie’s rival groups, HUNTR/X and the Saja Boys, along with collectible photocards and app-based fan experiences. The promotion will be available at participating McDonald’s restaurants nationwide.
McDonald’s KPop Demon Hunters meals
The campaign introduces two themed meals built around the film’s central rivalry. The Saja Boys Breakfast Meal includes a Spicy Saja McMuffin, hash browns and a small soft drink, while the HUNTR/X Meal features a 10-piece Chicken McNuggets, medium soft drink, Ramyeon McShaker Fries, Hunter Sauce and Demon Sauce. McDonald’s said the menu was inspired in part by flavors from its South Korea restaurants, aiming to connect fans to the movie through food as well as pop culture.
The promotion also includes collectible card packs with each meal. Customers will receive a photocard featuring either HUNTR/X or the Saja Boys, plus a Derpy access card that can be scanned and entered in the McDonald’s app by April 26 to unlock early access to exclusive content and a special reveal tied to the “Battle for the Fans.” A new Derpy McFlurry, made with vanilla soft serve, berry popping pearls and wild berry sauce, will also be sold separately during the promotion.
McDonald’s and Netflix both described the collaboration as a way to bring fans deeper into the world of KPop Demon Hunters through menu items and interactive experiences. For STM Daily News readers in the food and drink section, the release highlights how major brands are increasingly turning entertainment partnerships into immersive dining promotions that combine limited-time flavors, collectible merchandise and digital engagement.
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Entertainment
One More Christmas Begins Production as Great American Media Unveils 2026 Holiday Original
Great American Media has announced One More Christmas, a new original holiday film starring Candace Cameron Bure and Jonathan Scarfe, now in production for Great American Christmas 2026. The film adds another early title to the network’s seasonal lineup as it heads into its sixth year of Christmas programming built around faith, family, hope, and redemption.
In the film, Bure plays Anna, a woman who has been divorced from James Campbell, played by Scarfe, for five years. The former couple reunites over Christmas after their daughter invites the family to a Smoky Mountain cabin to meet her serious boyfriend. What starts as an uneasy holiday gathering shifts when a major ice storm traps Anna and James together, forcing them to revisit the past and consider whether their story is really over.
Why It Stands Out
The setup gives One More Christmas a built-in second-chance romance angle, but the family dynamic may be what gives it the most emotional pull. Great American Media is clearly leaning into the kind of heartfelt, values-driven storytelling its audience expects, while continuing to build Candace Cameron Bure’s presence across its holiday slate.
Bure is also serving as an executive producer on the film. Great American Media said she will star in two original movies for the 2026 season and executive produce another holiday feature still to be announced. Bill Abbott, President and CEO of Great American Media, said Bure continues to help define the tone and quality of the network’s Christmas programming.
Creative Team
One More Christmas is executive produced by Candace Cameron Bure, Jeffery Brooks, Ford Englerth, and Tim Owens for CandyRock Entertainment, with Eric Jarboe and Holly Hines executive producing for Happy Accidents. The screenplay is written by Taylor Kalupa and Masey McLain.
CandyRock Entertainment, Bure’s joint venture with Ford Englerth and Jeffery Brooks, has produced and distributed more than 40 television and film projects focused on family-friendly entertainment.
What to Watch For
As Great American Media continues to expand its holiday lineup, One More Christmas looks positioned as one of the network’s early attention-grabbers for 2026. Between Bure’s ongoing creative role, Scarfe’s addition, and the familiar mix of Christmas setting and emotional reconciliation, the film fits squarely within the network’s brand while giving viewers a story built around family tension, weather-forced closeness, and possible renewal.
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