MOVIE RESEARCH GURU LAUNCHES ALL NEW FILMMAKING PODCAST
Kevin Goetz, founder and CEO of Screen Engine/ASI, the global leader in entertainment research and content testing, has launched an all new filmmaking podcast.
LOS ANGELES, Calif. /PRNewswire/ — Kevin Goetz, founder and CEO of Screen Engine/ASI, the global leader in entertainment research and content testing, has launched an all new filmmaking podcast. The show, Don’t Kill the Messenger with Movie Research Expert Kevin Goetz, brings his book Audienceology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood on a broad range of topics including the business of movies, film history, the moviegoing experience in the rise of streaming, and how audience research helps shape the most successful movies of all time.
(Podcast Host Reel) Don’t Kill the Messenger with Movie Research Expert Kevin Goetz – Bringing the book Audienceology to life through intimate conversations with some of the biggest filmmaker names in Hollywood on a broad range of topics including the business of movies, film history, the moviegoing experience in the rise of streaming, and how audience research helps shape the most successful movies of all time.
On the first and third Wednesday of each month, a new episode is released featuring an interview with a prominent filmmaker, studio executive, or other movie and entertainment figures. Topics include stories of their filmmaking experiences, the impact that audience test screenings have had on their films, behind the scenes stories of filmmaker challenges, breaking into the industry, important filmmaking tips, and more. There are currently 8 episodes available including interviews with producer Graham King (Bohemian Rhapsody, The Departed), Dean Devlin (Independence Day, The Patriot), creator Andy Marks (journalist, photographer, musician, and grandson of two film greats, Groucho Marks and Gus Kahn), director David Leitch & producer Kelly McCormick (Atomic Blonde, Deadpool 2), producer Jason Blum (Paranormal Activity, Insidious, Halloween Ends), director/writer/producer Deon Taylor & producer Roxanne Avent Taylor (Fatale, Meet the Blacks), producer Neal Moritz (Fast and Furious franchise, Sonic the Hedgehog franchise), and producer Todd Garner (Paul Blart: Mall Cop, Mortal Kombat, Zookeeper). Upcoming interviews include editor Billy Goldenberg, producer George Tillman Jr., producer Monica Levinson, and editor David Rosenbloom among others.
Host Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting Screen Engine/ASI. Today, his worldwide research firm is a multi-million-dollar company where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.
Goetz recently wrote his first book published by Simon & Schuster, Audienceology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. He has also produced twelve movies and brings both a marketing and filmmaking perspective and language to the interpretation of his research analysis.
Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America.
Don’t Kill the Messenger with Movie Research Expert Kevin Goetzis available on all major podcast platforms. For additional information, please visit www.KevinGoetz360.com.
STM Daily News Pop-Culture Fact Check: Do electric cars have fuses?
Do electric cars have fuses? In a 2023 episode of The Neighborhood, Marty claims electric cars don’t have fuses — but that’s technically incorrect and out of character for an engineer. STM Daily News breaks down why EVs absolutely have fuses and why the sitcom got it wrong.
EV charging station for electric car in concept of green energy and eco power produced from sustainable source to supply to charger station in order to reduce CO2 emission .
Do electric cars have fuses?
Did The Neighborhood Get EV Fuses Wrong? Yes — And Marty Should’ve Known Better
Unexpectedly, Marty — the character known for his intelligence, engineering degree, and technical precision — responds with an emphatic: “No!”
For long-time fans, this answer sparked a double-take. Why? Because electric vehicles don’t just have fuses — they rely on multiple types of them to operate safely. Marty, of all people, should know this. While the line serves as a quick punchline, it contradicts the very foundation of his character: a calm, highly educated engineer who rarely makes basic technical mistakes.
The joke lands, but at the cost of technical accuracy and character consistency. Marty is typically the voice of reason and knowledge in the Butler household — especially when it comes to anything mechanical or technological. The idea that he’d misunderstand something as fundamental as an EV fuse system feels out of step with the show’s established internal logic.
Realistically, this is a line that should’ve come from Calvin, whose old-school, hands-on approach to mechanics leaves plenty of room for misunderstandings about modern electric vehicles. Marty would normally be the one who corrects him — not the other way around.
Fact Check: Yes, Electric Cars Have Fuses
Electric cars contain multiple fuse systems, each designed to protect different components and ensure safe operation:
High-Voltage Fuses: Protect the battery pack, inverter, DC-DC converter, and onboard charger.
12-Volt Fuses: Handle accessories like interior lighting, infotainment, power windows, door locks, and safety electronics.
Pyro-Fuses: Specialized safety fuses that instantly disconnect the battery during a crash.
This makes Marty’s confident “No!” not just incorrect but mechanically impossible. EVs rely on fuses in the same way traditional vehicles do — just at higher voltages and sometimes in more sophisticated configurations.
Why the Writers Made This Choice
Like many sitcoms, The Neighborhood occasionally sacrifices technical accuracy for quick comedic timing. The joke required a snappy, surprising answer — and Marty’s overconfident reply delivered that punch. The trade-off is that it momentarily breaks character for a laugh.
For viewers who pay attention to both pop culture and automotive technology, the moment stood out as one of the most transparent technical slips in the series.
What Marty Should Have Said
A more accurate and in-character response could’ve been:
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“Yes — and EVs actually use high-voltage fuses, which is why our shop is called The Fuse Box.”
Or the scene could’ve played out with Calvin giving the wrong answer first, and Marty correcting him, keeping both accuracy and humor intact. Either way, the writers opted for the faster laugh, even if it meant bending Marty’s character logic.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
The Substitute Teacher Who Wanted Blueprints of Our House
A fifth-grade assignment took a strange turn when a substitute teacher asked students to draw schematics of their homes. What followed — a wildly fictional floor plan and a priceless reaction from my mom — turned into one of my funniest childhood memories.
The Substitute Teacher Who Wanted Blueprints of Our House
Elementary school memories tend to blend together — cafeteria pizza, playground arguments, the eternal struggle of times tables — but every once in a while, something happens that sticks with you for life. For me, that moment came in the fifth grade during a week when our regular teacher was out, and we cycled through substitute teachers like we were testing models for durability. By midweek, in walked a substitute with a mysterious, slightly intense energy — the kind of vibe that suggested he either meditated at dawn or worked a graveyard shift doing something he couldn’t talk about. We settled into our seats, expecting worksheets or quiet reading time. But nope. He had other plans. “Today,” he announced, “we’re going to draw schematics of our houses.” Schematics. Not drawings. Not little houses with smoke coming out of the chimney. Actual blueprint-style schematics. He wanted the layout of our bedrooms, our parents’ rooms, and where the pets slept. Every detail. Now, to be fair, Highlights Magazine did have a feature that month teaching kids how to draw floor plans. So maybe he was just a bit overenthusiastic about cross-curricular learning. Or maybe — and this is my completely rhetorical adult theory — he worked the graveyard shift as a cat burglar gathering intel between heists. Just moonlighting between blueprints. While the rest of the class tried their best to recreate their actual homes, my imagination sprinted in a totally different direction. The house I drew had:
A massive master bedroom with an oversized bathroom for my parents
Separate bedrooms for us kids on the opposite side of the house
A kitchen placed right in the center like a command center
And the dog — the true VIP — had a luxurious two-story doghouse
I had basically created a dream home designed by a 10-year-old watching too much Fantasy Homes by the Yard. Later that day, my mom asked the usual question: “So, what did you guys do today?” “We drew schematics of our house,” I said casually. The look on her face was instant and intense. She wasn’t panicked, but there was definitely a “Why does a substitute teacher need to know the exact layout of my home?” expression happening. Parental instincts activated. But then I showed her my diagram. She stared at it. Blinked. Then sighed with massive relief. “This isn’t our house,” she said. “Nope! I made it up,” I replied proudly. Her shoulders relaxed so much she probably lost five pounds of tension in one instant. If the substitute was secretly planning a heist, my masterpiece of misinformation would have sent him to the wrong house entirely. Looking back, the whole moment feels like a sitcom setup — a mysterious substitute collecting “house schematics,” me creating a completely fictional piece of architecture, and my mom going on a full emotional journey in under 30 seconds. Maybe he was just excited about the Highlights Magazine floor-plan activity. Or maybe — just maybe — he moonlighted in cat burglary. We’ll never know. But if he was, I like to think I threw him completely off the scent.
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How China cleaned up its air pollution – and what that meant for the climate
How China cleaned up its air pollution: Beijing’s air quality went from hazardous to good while Delhi and Lahore still struggle. Discover how China dramatically reduced pollution since 2013—and why cleaner air may have unintended consequences for global warming and climate change.
Delhi: 442. Lahore: 334. Beijing: 16. These are the levels of PM 2.5, one of the principle measures for air pollution, on November 19. As Pakistanis and Indians struggle with hazardous air quality, in Beijing – a city once notorious for its smog – the air quality is currently rated as good. Ahead of the 2008 Beijing Olympics, the Chinese government was so concerned about pollution that it introduced temporary restrictions on cars, shut down factories and stopped work on some construction sites. The measures worked and one study later found that levels of air pollution were down 30% during the period when the temporary Olympic restrictions were in place. It would take a few more years before the Chinese government implemented a clean air action plan in 2013. Since then, China has achieved a dramatic improvement in its air quality. In this episode of The Conversation Weekly podcast, we speak to Laura Wilcox, a professor at the National Centre for Atmospheric Science at the University of Reading in the UK, to understand how China managed to clean up its air pollution. But Wilcox’s recent research uncovered some unintended consequences from this cleaner air for the global climate: the pollution was actually helping to cool the atmosphere and by taking it away, it may have accelerated global warming. Wilcox explains:
What we’re seeing is a removing of cooling that’s revealing warming that’s already there. So the air pollution isn’t the cause of the warming. It’s just letting us see stuff that we’ve already done.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
Later that day, my mom asked the usual question: “So, what did you guys do today?” “We drew schematics of our house,” I said casually. The look on her face was instant and intense. She wasn’t panicked, but there was definitely a “Why does a substitute teacher need to know the exact layout of my home?” expression happening. Parental instincts activated. But then I showed her my diagram. She stared at it. Blinked. Then sighed with massive relief. “This isn’t our house,” she said. “Nope! I made it up,” I replied proudly. Her shoulders relaxed so much she probably lost five pounds of tension in one instant. If the substitute was secretly planning a heist, my masterpiece of misinformation would have sent him to the wrong house entirely. Looking back, the whole moment feels like a sitcom setup — a mysterious substitute collecting “house schematics,” me creating a completely fictional piece of architecture, and my mom going on a full emotional journey in under 30 seconds. Maybe he was just excited about the Highlights Magazine floor-plan activity. Or maybe — just maybe — he moonlighted in cat burglary. We’ll never know. But if he was, I like to think I threw him completely off the scent.
Gemma Ware, Host, The Conversation Weekly Podcast, The Conversation This article is republished from The Conversation under a Creative Commons license. Read the original article.
