Food and Beverage
Now and Later: The Candy That Taught Us Patience (and Stuck to Our Teeth)
A nostalgic look at Now and Later candy, its history, bold flavors, and why cherry remains a childhood favorite for generations.
Assorted flavors of Now and Later candies, a chewy taffy made by Farley’s and Sathers and sold in the United States. Image Credit:
Now and Later candy has been a staple of American childhood for generations, known for its bold fruit flavors and famously long-lasting chew. First introduced in 1962, the candy became a cultural icon of corner stores, schoolyard trades, and after-school treats. Among its many flavors, cherry stood out as a fan favorite—delivering a rich, lingering taste that made Now and Later more than just candy, but a shared memory of growing up.
A Candy Built to Last
Now and Later candy was introduced in 1962 by the Phoenix Candy Company, and its name was more than clever branding. It was a promise. You could enjoy it now—and still be chewing it later. Unlike many candies that dissolved quickly, Now and Later were intentionally firm, almost stubbornly so. They softened as you chewed, rewarding patience with long-lasting flavor.
That firmness became part of the experience. You didn’t rush a Now and Later. You worked through it.
Cherry: The Standout Flavor
While the brand offered plenty of bold fruit options—grape, apple, strawberry, watermelon—cherry stood apart. It wasn’t subtle. It was rich, sweet, slightly tart, and unmistakably artificial in the best possible way. Cherry didn’t fade quickly either. It lingered, coating your taste buds and staying with you through the entire chew.
Ask anyone who grew up with Now and Laters, and many will tell you the same thing: cherry was the one you hoped to pull from the pack.
A Ritual, Not Just a Candy
Now and Laters weren’t just eaten—they were managed. Some kids warmed them in their pockets to soften them. Others bit off tiny pieces to make them last longer. There were unspoken rules: don’t pull too hard, don’t rush it, and never assume you’d be done in five minutes.
In a way, Now and Later taught a small lesson in patience—long before we had endless scrolling, instant gratification, or same-day delivery.
A Cultural Snapshot of Childhood
Candy like Now and Later represents a time when small pleasures mattered. A quarter or a dollar could buy a moment of joy that lasted through recess, the walk home, or an afternoon bike ride. You didn’t need a screen or a subscription—just a square of candy in a bright wrapper.
It’s no coincidence that Now and Later remain deeply nostalgic for people who grew up in the 1970s, ’80s, and ’90s. They’re tied to a physical, tangible childhood—one where time moved slower and experiences lasted longer.
Still Around, Still Remembered
Though ownership of the brand has changed over the years, Now and Later still exist today, and the flavors remain recognizable. But for many, the real magic lives in memory: that first bite, that stubborn chew, and that unmistakable cherry taste that refused to quit.
Some candies are forgettable. Now and Later—especially cherry—weren’t.
They didn’t just give us something sweet.
They gave us something to hold onto.
Want to get the full story? The links below dive deeper into the history of Now and Later candy, its flavors, and why it’s still remembered decades later. If this sparked a few childhood memories, they’re worth checking out.
- Official Now and Later Brand Page (Ferrara Candy Company)
- The History of Now and Later Candy – CandyHistory.net
- Now and Later Candy History – OldTimeCandy.com
- A Brief History of Now and Later Candy – Mental Floss
Get The Knowledge — only on STM Daily News.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Food and Beverage
Avocados From Mexico Reports Record 300 Million Pounds Imported Ahead of the 60th Big Game
Avocados From Mexico reports a record 300 million pounds of Mexican avocados imported to the U.S. in the four weeks leading up to the Big Game—helping keep guacamole and party spreads stocked all season.
Last Updated on February 11, 2026 by Daily News Staff
Avocados weren’t just on the menu for America’s biggest football Sunday — they were moving at historic volume.
Avocados From Mexico® says Mexican avocado imports to the U.S. surpassed 300 million pounds in the four weeks leading up to the 2026 pro football championship, marking the largest Big Game supply on record. According to the organization, that total is roughly 20% above historical averages for the same period — a signal of both surging demand and a supply chain built to perform when it matters most.
A record run-up to the biggest avocado day of the year
The Big Game is widely considered the single largest avocado consumption day in the U.S., driven by watch parties, snack spreads, and (of course) guacamole. Avocados From Mexico, which describes itself as the top-selling avocado brand in the country, said the record-setting four-week import performance helped retailers and foodservice operators stock up with promotable volume, preferred sizes, and consistent quality.
“Shipping more than 300 million pounds of avocados to our partners in the U.S. — and ultimately consumers — in just four weeks is remarkable and a powerful demonstration of what this industry can deliver when demand is at its peak,” said Alvaro Luque, CEO of Avocados From Mexico. He pointed to reliability and coordination across the full supply chain, from growers and packers to importers and retail partners.
Why avocado demand keeps climbing
Avocados From Mexico attributes a big share of category growth to younger consumers seeking nutrient-dense foods. The organization says this group has more than doubled avocado consumption over the past decade. Add in omnichannel marketing that ties avocados to gathering occasions, and you get a recipe for consistent demand spikes around major events.
Luque said the bigger story is confidence — not just for one Sunday, but for the rest of the season: customers can plan knowing Mexico can deliver the volume, quality, and size mix needed beyond the Big Game rush.
A 360-degree marketing push to move product at shelf
In the lead-up to the championship (played Feb. 8), Avocados From Mexico backed up supply with a fully integrated marketing campaign aimed at driving traffic, engagement, and movement at retail.
The brand’s “360-degree” approach included:
- Branded shopper materials
- Sweepstakes promotions
- A survey-backed “golden chip raffle”
- Owned and earned media tied to an AI-powered predictive platform designed to tap cultural trends and second-screen viewing behavior
The goal: keep avocados top-of-mind on game day while helping partners turn inventory into watch-party staples.
“Our customers should know Avocados From Mexico is fully equipped to provide the tools and resources to support the continued supply and demand for the remainder of this season,” said Stephanie Bazan, Senior VP of Commercial Strategy and Execution. She added that the brand plans to build on Big Game momentum with additional promotional programming tied to upcoming peak occasions.
Mexico’s year-round advantage
Avocados From Mexico emphasized that Mexico’s growing conditions and microclimates allow for year-round production at a scale that can meet U.S. demand. This season, the organization says favorable rainfall has helped increase supply and deliver preferred size mixes — a key detail for retailers planning ads and for foodservice operators managing portioning and presentation.
What’s next: awards season, wellness, and Cinco de Mayo
Looking beyond football, Avocados From Mexico says it will continue expanding avocado consumption occasions — both cultural and health-driven.
This spring, the brand plans to activate around red carpet and award-season gatherings, positioning guacamole as an at-home viewing “signature dish.” At the same time, it will scale its health and wellness platform in partnership with the American Diabetes Association, promoting avocados as a nutrient-dense, zero sugar food that fits into everyday lifestyles.
Those efforts are also designed to carry momentum into Cinco de Mayo, which the organization calls the second-largest avocado consumption occasion in the U.S.
What to Watch For
- Guac prices and promos: Watch weekly ads for avocado deals as stores keep the party-food momentum going.
- Size and ripeness options: More “ready-to-eat” and mixed-size bags could make last-minute guac easier.
- New party recipes: Expect more quick dips, avocado salsa, and sheet-pan nacho tie-ins beyond game day.
- Next big snack moments: Award-season watch parties and Cinco de Mayo are the next guac-heavy spikes.
- Health-forward snacking: More “better-for-you” messaging as avocados stay linked to nutrient-dense eating.
For more information, visit https://avocadosfrommexico.com.
Source: Avocados From Mexico (PRNewswire), Feb. 10, 2026
Stay Updated with STM Daily News
Want more Food & Beverage coverage that’s actually useful—new products, grocery trends, restaurant news, and the stories behind what ends up on your table?
Stay in the loop with our latest updates at
STM Daily News – Food & Beverage
Authors
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Food and Beverage
Chiquita Completes “Yelloway” Banana Pan-Genome, Aiming to Speed Up Disease-Resistant, Climate-Ready Bananas
Chiquita says it has reached a major scientific milestone in banana innovation: the completion of the Yelloway banana pan-genome—an advanced genetic “map” designed to help researchers and breeders develop banana varieties that can better withstand disease and adapt to climate pressures.
Announced Feb. 10, 2026, the breakthrough is positioned as a foundational tool for the global banana industry at a moment when two major threats—Fusarium wilt Tropical Race 4 (TR4) and Black Sigatoka—continue to strain growers and supply chains worldwide.
What the “banana pan-genome” actually means
In simple terms, a pan-genome goes beyond a single reference genome. Instead of looking at one “standard” genetic blueprint, it captures a broader range of naturally occurring genetic variation across bananas. Chiquita says this wider view allows for more precise research, supports biodiversity preservation, and strengthens long-term breeding programs.
The pan-genome focuses on Musa acuminata, the species behind widely known banana varieties such as Gros Michel and Cavendish—names that matter because they represent the kinds of bananas consumers recognize and buy every day.
Yelloway: the partnership behind the research
The pan-genome was developed through Yelloway B.V., an innovation joint venture between Chiquita and agricultural technology company KeyGene. According to the announcement, Yelloway was created to unlock banana genetic diversity and advance classical breeding using advanced genomic tools.
Chiquita said the pan-genome was developed using Oxford Nanopore sequencing technology, and that the effort included collaboration across the banana value chain. One notable partner: Innocent Drinks, which provided match funding through its Farmer Innovation Fund.
Why this matters now: TR4 and Black Sigatoka
The timing is not accidental. TR4—often described as one of the most serious disease threats to bananas—continues to spread globally. Meanwhile, Black Sigatoka is driving more than $100 million in annual protective costs, according to the release.
Chiquita’s message is clear: if breeders can identify resilient genetic traits faster and with more accuracy, the industry can move from broad genetic exploration to targeted breeding decisions—potentially accelerating the development of bananas that are more disease-resistant, more climate-resilient, and still aligned with what consumers expect from the fruit aisle.
Researchers compare it to upgrading from highways to GPS
Professor Gert Kema, a Yelloway board member and emeritus professor of phytopathology at Wageningen University, described the pan-genome as a high-resolution guide to banana genetics.
He compared earlier genetic tools to driving “mainly on highways,” enough to reach major destinations—but not enough to navigate the full landscape. The pan-genome, he said, provides the “GPS coordinates” needed to explore the entire genomic terrain in detail.
Fernando Garcia-Bastidas, Head of the Yelloway Banana Breeding Program, emphasized the practical impact: the pan-genome helps researchers analyze, select, and deploy the most relevant genetic material—speeding up the development of improved banana varieties resistant to major threats like TR4 and Black Sigatoka.
Chiquita Sustainability Director Peter Stedman added that the work is meant to extend beyond one company, pointing to collaboration across the supply chain as a key driver of progress.
Spotlight at Fruit Logistica in Berlin
Chiquita also shared insights from the project at Fruit Logistica in Berlin, where Stedman participated in the event’s Sustainability Panel. The company highlighted science-based innovation and cross-industry collaboration as essential for building a more resilient banana supply chain.
Opening access to researchers
In a move aimed at broader industry impact, Yelloway plans to provide academic researchers access to the banana pan-genome through a dedicated web portal—supporting continued collaboration and advancement in banana research and breeding.
What to Watch For
- Research access: When Yelloway’s web portal goes live and how widely academic teams use the pan-genome.
- Breeding timeline: Early signals on how quickly the tool translates into new varieties with stronger resistance to TR4 and Black Sigatoka.
- Field performance: Whether future banana candidates hold up in real-world growing conditions while maintaining taste, texture, and shelf-life.
- Supply chain collaboration: More cross-industry funding and partnerships (like Innocent Drinks’ Farmer Innovation Fund support) that speed adoption.
- Cost impact: Any reduction over time in the high annual protective costs tied to Black Sigatoka management.
About Chiquita
Chiquita is a global produce company operating across nearly 70 countries and has produced bananas for more than 150 years. The company says its sustainability work is guided by its “Behind the Blue Sticker” initiative, and it recently received recognition including being named one of America’s Most Loved Brands by Newsweek and a 2025 Good Housekeeping Snack Award winner.
For the banana industry—and for consumers who rely on the Cavendish as a grocery-store staple—the completion of the Yelloway banana pan-genome signals a push toward a more resilient future, where science and collaboration could help keep bananas on shelves despite escalating disease and climate challenges.
Source: Chiquita Brands International, Inc. (PRNewswire), Feb. 10, 2026
If you want, I can also format this for STM Daily News with: 5 SEO headline options, a meta description, suggested tags, and a short “What to Watch For” box for the end of the post.
Related Links (Further Information)
- PRNewswire (Press Release Distribution) – The distribution platform where Chiquita’s announcement was published.
- Chiquita Brands International – Company background, sustainability initiatives, and brand updates.
- KeyGene – The plant breeding and genomics partner in the Yelloway innovation joint venture.
- Oxford Nanopore Technologies – Information on the sequencing technology referenced in the announcement.
- Fruit Logistica (Berlin) – Event details and sustainability programming referenced in the release.
Stay Updated with STM Daily News
For more Food & Beverage coverage—industry innovation, supply chain updates, and the stories shaping what ends up on our plates—visit STM Daily News – Food & Beverage . We’re tracking the headlines and the “what it means” so you can stay current without the fluff.
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Food and Beverage
Wendy’s Celebrates Singles Awareness Day With a $1 Dave’s Single Deal (Feb. 15)
Wendy’s is celebrating Singles Awareness Day with a one-day offer: get a Dave’s Single for $1 with purchase on Feb. 15 via the Wendy’s app.
Dek: Wendy’s is marking Singles Awareness Day with a one-day, app-only offer: get a Dave’s Single for $1 with purchase at participating locations nationwide.
What’s happening
Wendy’s is leaning into Singles Awareness Day with a digital deal that keeps things simple: a $1 Dave’s Single with purchase when you redeem the offer in the Wendy’s app.
The brand’s pitch is aimed at everyone—whether you’re flying solo, celebrating independence, “it’s complicated,” or just hungry. Either way, Wendy’s says it has something that “actually shows up”: a Dave’s Single, “reliable since 1969.”
Deal details (quick facts)
- Offer: $1 Dave’s Single with purchase (digital offer)
- Date: Sunday, Feb. 15 (one day only)
- Where: Participating Wendy’s locations nationwide (U.S.)
- How to redeem: Wendy’s app (offer must be redeemed in-app); also referenced via Wendys.com
- Requirements: App download + account registration
What’s on a Dave’s Single
Wendy’s describes the Dave’s Single as a fresh, hot-off-the-grill burger featuring a quarter pound of fresh, never frozen beef (approximate weight before cooking), topped with melted American cheese, lettuce, tomato, pickle, diced onion, ketchup, and mayo on a toasted bun.
Why it matters
Limited-time, app-driven offers continue to be a key way fast-food brands drive traffic and repeat visits—especially around cultural moments like Valentine’s weekend. Wendy’s is positioning this one as the no-drama alternative to the usual holiday pressure, with a value-forward hook that’s easy to understand and easy to share.
What to watch for
- App-only behavior: Expect Wendy’s to push more “download to redeem” offers tied to calendar moments.
- One-day urgency: This is a single-day promo, so it’s likely to spike quick decision-making.
- Participation varies: As always, check your local Wendy’s in the app to confirm availability.
Fine print
Offer only available at participating U.S. Wendy’s for one day only on Sunday, 2/15. Offer must be redeemed in the Wendy’s App. App download and account registration required. See offer in the Wendy’s app for further details. Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.
For full promotion details and updates, visit the official release here: Wendy’s Singles Awareness Day $1 Dave’s Single offer (PR Newswire) .
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
