Food and Beverage
Tom Holland Announces First Business Venture: BERO, A Premium Non-Alcoholic Beer with Uncompromising Appeal
A Champion of Indulgence & Moderation, it’s a Beer that Does Both
NEW YORK , Oct. 16, 2024 /PRNewswire/ — At a time when consumers crave better choices, a new standout makes its debut. Introducing BERO: a premium non-alcoholic beer brand crafted for those who seek a more balanced lifestyle, without compromising taste, quality and enjoyment.
BERO enters the fastest-growing beverage category in the U.S. with a clear mission – to offer non-alcoholic beer that’s celebrated, not stigmatized. Inspired by Tom Holland’s UK roots, BERO’s expert team of American brewers developed the line with a deep commitment to craftsmanship. The result is authentically great beer that embodies the tremendous soul and history of the brewing tradition.
The line features three dynamic varieties, encompassing classic beer styles that will appeal to drinkers across the spectrum of moderation:
- Kingston Golden Pils – Named after Tom’s hometown – Kingston Upon Thames – this is a fresh take on the bright and timeless, crisp European Pils
- Edge Hill Hazy IPA – Named for Tom’s school where so many memories and lessons took place – this juicy New-England style brew is tropical, refreshing, and hop-forward
- Noon Wheat – Named after Tom’s beloved schnauzer – the wheat is cloudy and classic with a perfect citrus finish
BERO is elevating the drinking experience by providing not only exceptional flavor, but a stylish companion for an enriched and limitless lifestyle. It is a brand designed to be aspirational and inclusive, aiming to honor all the best aspects of beer. It’s made for discerning drinkers who want more from life, whether or not alcohol is part of the equation.
Exemplified by the personal anecdotes that inspire each varietal’s name, BERO is a direct reflection of its founder’s lived experience and outlook on life. Parallel to Tom’s own philosophy that well-being is holistic, BERO champions the pursuit of discovering and embracing all the joy that life has to offer.
“For me, BERO is personal. After two years on my sobriety journey, I wanted to create something that reflected my lifestyle and values,” shares Holland. “This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship and living life to the fullest. BERO delivers the taste and experience of a great brew, and never asks you to settle for less.”
BERO comes to life through the shared partnership of Tom Holland, CEO John Herman, consumer-led fund Imaginary Ventures and WME. Herman brings with him over 20 years of experience driving successful growth in consumer-focused categories, most recently within beverage as President of Nutrabolt – the makers of the C4 Energy. With an expert team in place, BERO is establishing a new gold standard where non-alcoholic beer is a trophy, rather than a consolation prize.
“In a world of excess, BERO represents a shift toward discernment,” said Herman. “People are filtering out what doesn’t add value and choosing things that enrich their lives. We believe that non-alcoholic beer can be more than just a substitute—it can be a bridge to a more balanced life and it can taste incredible. BERO is here to celebrate moderation without sacrificing pleasure, offering a lifestyle that everyone can aspire to.”
BERO is available for purchase and nationwide shipping at BERObrewing.com. The 12 oz. cans will come in a range of pack sizes, including:
- 6-packs – Single Flavor ($15.98)
- 12-packs – Single Flavor ($29.98) and Variety ($33.50)
- 18-packs – Single Flavor ($44.98)
- 24-packs – Single Flavor ($54.98)
“While the non-alcoholic beer category remains nascent, we believe it’s poised for explosive growth over the next decade. The current market offers only a handful of compelling options, mostly from legacy players, and none truly embody a premium brand that exudes confidence and resonates with modern, health-conscious consumers,” notes Logan Langberg, partner at Imaginary Ventures and BERO board member. “As a customer himself, Tom has created BERO to fill that void, offering a high quality, but accessible alternative. Pairing Tom’s authentic experience and perspective with John Herman’s operational excellence, we believe BERO is uniquely positioned to win.”
BERO will also be rolling out early next year across Target stores nationwide. For updates and more information on where to find BERO at bars, restaurants, and additional stores near you, go to BERObrewing.com, follow @berobrewing on Instagram and TikTok, and subscribe to BERO’s email newsletter.
About BERO
Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you’re already chasing a life enriched – we’re simply here to make it exceptional. Expect Nothing Less.
SOURCE BERO
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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Food and Beverage
A Loaded Casserole That’s Quick and Comforting
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(Family Features) It’s tough to beat an easy dinner that’s equal parts comforting, convenient and delicious. This Loaded Hamburger Potato Casserole is no exception – just brown ground beef then mix in a casserole dish with potatoes, bacon, cheese and more before baking for an hour. Find more casserole recipes and beyond at Culinary.net.
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Loaded Hamburger Potato Casserole
Recipe courtesy of “Cookin’ Savvy”
Servings: 4-6
- 1 pound ground hamburger
- 1 tablespoon garlic powder
- 1 bag (1 1/2 pounds) tri-colored baby potatoes
- 1 can (10 ounces) cream of mushroom soup
- 1/2 cup sour cream
- 1/4 cup milk
- 1/2 cup fried onions (optional)
- 1 cup shredded cheddar cheese
- 2 1/2 ounces bacon pieces
- salt, to taste
- pepper, to taste
- chives or green onions, for topping
- Heat oven to 375 F.
- In skillet over medium heat, brown ground beef with garlic powder; drain and set aside.
- Cut potatoes into small pieces. In casserole dish, mix beef; potatoes; soup; sour cream; milk; fried onions, if desired; cheese; and bacon pieces. Season with salt and pepper, to taste. Bake, covered, 50 minutes then uncover and bake 10 minutes.
- Top with chives or green onions.
SOURCE:
Culinary.net
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Food and Beverage
Savory Pork Chili Fresh from the Slow Cooker
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Savory Pork Chili Fresh from the Slow Cooker
(Family Features) If you’re hunting for a cool-weather warmup or just need a break from the kitchen, the slow cooker is a perfect tool to make dinner a breeze. This Barbecue Chili recipe from “Cookin’ Savvy” offers a hearty meal that serves a crowd.
Visit Culinary.net to find more family-friendly dinner inspiration and step-by-step recipe videos.
Watch video to see how to make this recipe!
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Barbecue Chili
Recipe courtesy of “Cookin’ Savvy”
Servings: 8-10
- 1 pork loin (2-3 pounds)
- 1 can (10 ounces) diced tomatoes and green chilies
- 2 cups barbecue sauce, divided
- 1 cup water
- 1 can (29 ounces) tomato sauce
- 2 cans (27 ounces each) chili beans
- 1 package chili seasoning
- 1 tablespoon barbecue seasoning
- 1 tablespoon onion powder
- 1 tablespoon garlic powder
- salt, to taste
- pepper, to taste
- sour cream, for serving
- shredded cheddar cheese, for serving
- corn chips, for serving
- Place pork loin in slow cooker. Cover with diced tomatoes and green chilies, 1 cup barbecue sauce and water; cook on low 4-6 hours.
- Cut up cooked meat and place in Dutch oven along with juices from slow cooker. Add remaining barbecue sauce, tomato sauce, chili beans, chili seasoning, barbecue seasoning, onion powder and garlic powder. Season with salt and pepper, to taste.
- Cook over medium heat 20 minutes, stirring occasionally. Serve with sour cream, shredded cheese and corn chips.
Tip: Add can of beans if serving bigger crowd.
SOURCE:
Culinary.net
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Food and Beverage
Bring Warmth to Winter with a Filling Family Dinner
This winter, enhance family dinners with healthy recipes featuring sweetpotatoes, a nutritious superfood. Try the Cheesy Sweetpotato Casserole for a comforting, flavorful meal that supports overall health.
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Bring Warmth to Winter with a Filling Family Dinner
(Family Features) Hearty, comforting foods that go perfectly with cold weather may be some of your family’s favorites, but if all those filling meals are starting to (literally) weigh you down, it’s time for a better-for-you spin.
Add a superfood to your winter menu for cold-weather dishes you can feel good about serving to your loved ones. Sweetpotatoes, known as a “diabetes superfood” by the American Diabetes Association, are rich in vitamins, minerals, antioxidants and fiber, all of which are good for overall health. They’re a natural sweetener for that “sweet” flavor you crave without the added sugar, making them a perfect addition to this Cheesy Sweetpotato Casserole made with sweetpotato puree, warm spices and ground turkey.
A healthy and easy weeknight dinner, this creative spin on a classic casserole takes advantage of sweetpotatoes’ sweet, savory versatility. They enhance both flavor and nutrition content in simple and elevated recipes alike. Plus, they can be cooked and prepared in several ways, such as on the stove, baked, microwaved, grilled, slow cooked or, in this case, boiled and pureed.
Visit ncsweetpotatoes.com to discover more ways to cook better-for-you family meals this winter. https://www.youtube.com/embed/NpMfx1ZUyBo?si=EZZcgfdjC5sFWSNb&controls=0
Cheesy Sweetpotato Casserole
Recipe courtesy of the North Carolina Sweetpotato Commission
Servings: 6
- 1 medium North Carolina sweetpotato
- 16 ounces shell pasta (or any kind of noodle)
Ground Turkey:
- 1 tablespoon olive oil
- 1 pound lean ground turkey
- 1/2 medium yellow onion, minced
- 1 teaspoon garlic powder
- 1/8 teaspoon salt
- 1/8 teaspoon ground pepper
- 1/4 teaspoon powdered mustard
Cheese Sauce:
- 3 tablespoons tomato puree
- 1/2 cup chicken broth (or any kind of broth)
- 1 cup shredded colby jack cheese, plus additional for topping (optional)
- salt, to taste
- nonstick cooking spray
- fresh parsley, for garnish
- Peel sweetpotato and chop into 1-inch cubes. Place in pot and cover with water. Bring to boil over high heat. Cook 13-15 minutes until sweetpotatoes are tender. Drain and let cool 2-3 minutes then puree in food processor or blender.
- Bring large pot of water to boil. Add shell pasta. Cook until slightly harder than al dente as it will continue to cook in oven.
- Strain pasta, rinse with cold water and set aside.
- To make ground turkey: Heat large skillet over medium heat. Add olive oil. When olive oil is fragrant, add ground turkey. Break turkey into small pieces. Mix in onion, garlic powder, salt, ground pepper and powdered mustard; cook 4-5 minutes. Remove from heat.
- To make cheese sauce: Heat oven to 375 F and place sweetpotato puree in blender or food processor with tomato puree, chicken broth, 1 cup shredded cheese and salt, to taste. Blend until combined and sauce is smooth.
- Spray 9-by-13-inch casserole dish with nonstick cooking spray. Place noodles, ground turkey and sweetpotato sauce in casserole dish and mix until coated in sweetpotato cheese sauce. Sprinkle with additional shredded cheese, if desired, and bake 15 minutes.
- Remove, let cool 10 minutes and sprinkle with fresh parsley.
SOURCE:
North Carolina Sweetpotato Commission
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