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United Launches Airline Industry’s First Media Network
Last Updated on June 25, 2024 by Daily News Staff
Kinective Media by United Airlines is the only media network that uses insights from travel behaviors to connect customers to personalized advertising, experiences and offers from leading brands
Advertising technology platform uses United’s data to create anonymized audience segments that marketers can reach on the airline’s mobile app, inflight entertainment screens and more
United is already working with dozens of global brands and agencies including Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts and Dentsu
Commercial launch planned at Cannes Lions International Festival of Creativity
CHICAGO /PRNewswire/ — United Airlines today announced the launch of Kinective Media by United Airlines – the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.
The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United’s award-winning mobile app and inflight entertainment screens. And the airline expects its MileagePlus® members will receive additional value through more personalized and real-time offers and experiences that drive even greater loyalty.
Kinective Media is already working with brands such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like Dentsu. The focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands and travel.
Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.
“We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale,” said Richard Nunn, CEO of MileagePlus. “Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that’s highly personalized and relevant, and we’re already seeing impressive results. There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that’s valuable, effective and personalized.”
Kinective Media aims to enhance the travel experience while growing the trust that travelers place in United. Advertisers cannot access the personally identifiable information of United customers – instead, Kinective Media leverages the insights of U.S. customers aged 18 and over to create aggregated and anonymized audience segments that it offers to Kinective Media advertisers. All U.S. customers have the option to opt-out of Kinective Media targeted advertising at any time.
United’s Mobile App and Inflight Entertainment Screens
Kinective Media partners can scale their content through two of United’s most impactful media channels, among others: its award-winning mobile app and the growing number of inflight entertainment screens across the airline’s fleet, which are among the most addressable media assets in the industry.
- The United Mobile App – United has the world’s most downloaded airline mobile app, with 110+ million total downloads across IOS & Android and nearly 100 million sessions per month.
- United continually seeks to add new, industry-first features to help travelers save time and make the travel experience even easier including the ability to automatically switch from a middle seat to a window or aisle if it becomes available by choosing a seat preference in the seat map, and live personalized flight notifications with Live Activities for iPhone.
- Seatback Entertainment – United has nearly 100,000 seatback screens across its fleet, with plans to grow these numbers as the airline takes delivery of new airplanes and retrofits existing aircraft as part of its United Next plan.
There is the potential for 3.5 hours of attention per traveler, based on average flight time. United’s seatback screen content – which is also available on customer’s personal devices –includes free access to more than 2,800 movies and shows, as well as a new 3D moving map, personalized connecting gate information and digitized food and drink menus. The inflight content is available in more than 20 different languages.
The new United signature interiors include 16-inch HD touch screens in each United Polaris® business class seat, 13-inch screens in every first class seat and 10-inch screens in every United Economy seat.
For more information about Kinective Media by United Airlines, visit http://kinectivemedia.com.
About MileagePlus
MileagePlus is one of the most valuable airline loyalty programs in the world with nearly 40 million active members, and more than 100 program partners. In 2020, United pioneered an industry-first transaction when it secured financing against MileagePlus and today some analysts value the program at more than $22 billion. Over the past several years, United has continually improved MileagePlus including a change so that miles never expire, the introduction of PlusPoints, an industry-leading upgrade benefit for Premier® members and most recently, a feature that lets members ‘pool’ their miles into a shared account to maximize the options for group trips.
About United
At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol “UAL”.
SOURCE United Airlines
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Cineverse Partners With VA Media to Expand YouTube Monetization Strategy
Cineverse has announced a strategic partnership with VA Media to accelerate growth and digital monetization across its expanding portfolio of fandom-focused YouTube channels.
The agreement will bring a YouTube-first strategy to Cineverse’s channel network, including longform and shortform content planning, channel optimization, financial modeling, and broader monetization support. The partnership will begin with Dog Whisperer with Cesar Millan, which Cineverse identified as its top revenue-generating YouTube channel.
Cineverse said its owned or operated YouTube channels currently account for more than 10 million subscribers and over 200 million video views. The company’s digital portfolio spans genres including horror, anime, romance, indie film, Asian cinema, and other fandom-driven categories.
VA Media, which specializes in YouTube strategy and social video monetization, will work with Cineverse to improve discoverability, strengthen channel performance, and unlock new revenue opportunities across YouTube and adjacent platforms.
The partnership reflects the growing role of YouTube as a core distribution and monetization channel for premium entertainment content.
For more information, visit Cineverse.
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Entertainment
Food Truck: Stolen Love… and Moo Deng Heads to Select U.S. Theaters Before Netflix Debut
Food Truck: Stolen Love and Moo Deng opens March 20 in select U.S. theaters before its global Netflix premiere later in 2026. Here’s what to know.
An international comedy adventure is making a quick stop in U.S. theaters before heading to Netflix worldwide later this year. Food Truck: Stolen Love… and Moo Deng opens March 20 in select U.S. markets, giving moviegoers a chance to catch the film on the big screen ahead of its global streaming release.
According to Monarchs Screen Entertainment, the limited theatrical rollout includes cities such as Los Angeles, New York, Miami, Las Vegas, Chicago, Houston, Atlanta, and Boston, with tickets already on sale. The early response appears strong. Scott Kennedy, founder and CEO of Falling Forward Films, said tickets are moving quickly in several key markets.
What the film is about
The story follows a wild road trip involving three friends, a runaway Korean boy, and a famous baby hippo, all traveling together in a Thai food truck. As the group moves through a fast-paced mix of humor, danger, and hidden truths, a young mother is in a race to find her missing son.
The film blends comedy and adventure with a more emotional core, leaning into themes of friendship, family, and the unexpected bonds that can form under pressure.
Cast and release details
The movie stars Korean singer and actress Yulee Choi in her debut film role, joined by Thai star Mario Maurer and Chun Padchun Hiranprateep. The production also includes Tony Sarandos and Keyun “Country” Parker of Parker’s Communication & Entertainment Services as consulting producers.
After the theatrical run, Food Truck: Stolen Love… and Moo Deng is set to launch globally on Netflix later in 2026, expanding its reach to international audiences.
Why it stands out
What makes this release worth watching is its cross-cultural setup and offbeat premise. A Thai food truck, an international cast, a runaway child, and a baby hippo is not a combination audiences see every day. That unusual mix could help the film stand out in both theaters and on streaming.
For viewers looking for something lighter but still grounded in emotional stakes, this one may be worth adding to the watchlist.For more information, visit www.foodtruckthemovie.com
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The Entertainment section on STM Daily News covers the stories, trends, and moments shaping film, television, music, and pop culture.
Entertainment
Byron Allen’s Starz Stake Signals Bigger Moves in the Streaming Industry
Byron Allen’s Starz: Byron Allen has acquired a 10.7% stake in Starz Entertainment for approximately $25 million, signaling his long-term media strategy amidst industry consolidation. This investment positions him influentially in the evolving streaming market despite intense competition.
Byron Allen’s Starz investment
Media entrepreneur Byron Allen has taken another step toward expanding his growing media empire. Through his family office, Allen recently acquired a 10.7% stake in Starz Entertainment, purchasing the shares from a fund managed by former U.S. Treasury Secretary Steven Mnuchin.
The transaction, valued at approximately $25 million, gives Allen a significant minority position in the premium cable and streaming platform. While the investment itself may seem modest compared to the billion-dollar deals common in Hollywood, analysts say the move could signal a larger strategy unfolding in the rapidly evolving streaming industry.
Why the Starz Deal Matters
The shares were sold by Mnuchin’s Liberty 77 Capital fund, which previously invested in the company when Starz was still connected to its former parent, Lionsgate.
In 2025, Lionsgate completed a corporate restructuring that separated its operations into two distinct companies:
- Lionsgate Studios – responsible for film and television production
- Starz – focused on premium cable and streaming services
Following the spin-off, Starz became an independent publicly traded company. As a result, investors are still determining the platform’s long-term value in an increasingly crowded streaming marketplace.
A Streaming Platform With Loyal Audiences
Despite facing intense competition from larger platforms such as Netflix, Disney+, and Amazon Prime Video, Starz continues to maintain a strong subscriber base and recognizable content franchises.
- Outlander – historical drama series
- The Power franchise created by Courtney A. Kemp and executive produced by 50 Cent
Byron Allen’s Long-Term Media Strategy
Allen’s investment strategy has long focused on owning media distribution and infrastructure rather than simply producing content.
- The Weather Channel
- Dozens of local television stations across the United States
- Multiple niche cable networks and digital platforms
Over the past several years, Allen has also pursued larger acquisitions, reportedly exploring deals involving companies such as Paramount Global and BET Media Group. While those deals did not materialize, they signaled his ambition to expand Allen Media Group into a major force in global media ownership.
The Bigger Picture: Industry Consolidation
Allen’s investment arrives during a time of significant disruption in the entertainment business. Traditional cable television continues to decline as audiences migrate toward streaming platforms. At the same time, major studios and media companies are struggling to make streaming services consistently profitable.
Industry observers believe these pressures could lead to a new wave of consolidation across Hollywood and the streaming sector. Smaller platforms like Starz could become attractive acquisition targets for larger companies seeking additional subscribers and content libraries.
A Potential Hidden Opportunity
For now, Allen’s 10.7% stake does not give him control of Starz. However, it does provide influence as one of the company’s larger shareholders and leaves open the possibility of increasing his ownership in the future.
If consolidation accelerates and streaming platforms begin merging or forming partnerships, assets like Starz could become significantly more valuable. For Byron Allen—whose career began as a stand-up comedian before evolving into one of the most prominent independent media owners in America—the investment may represent another calculated step in a decades-long strategy built around media ownership and long-term growth.
Related Coverage
- Byron Allen Acquires Stake in Starz – Hollywood Reporter
- Starz Spin-Off from Lionsgate: What It Means for Streaming – Variety
- Byron Allen’s Media Acquisitions: Building a Modern Empire – Forbes
- Starz in the Streaming Wars: How It Compares – CNBC
- Why Byron Allen is Betting on Streaming Platforms – Deadline
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