Food and Beverage
Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression
Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles
CHICAGO /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.



The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.
Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.
At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.
- “Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.”
- “Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”
The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.
“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”
Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.
Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE The Gatorade Company
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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Serve Simple Deliciousness at Your Next Get-Together

Serve Simple Deliciousness at Your Next Get-Together
(Family Features) If a versatile, easy and economical recipe is just what you need for game day, get-togethers or stress-free evenings at home, these Mini Beef Wellingtons are perfect for you. Enjoy them as a meal with favorite sides or serve as an appetizer the next time you play host.
Visit Culinary.net to find more appetizers, meals, snacks and sides for any occasion.
Watch video to see how to make this recipe!

Mini Beef Wellingtons
Recipe courtesy of “Cookin’ Savvy”
Mushroom Sauce:
- 1 can (14 ounces) mushrooms
- 1 1/2 cups chicken broth
- 3 tablespoons butter
- 3 tablespoons flour
- 1 tablespoon garlic powder
- salt, to taste
- pepper, to taste
- 1/2 cup heavy cream
- 8 ounces beef tenderloin steaks, cubed
- 1 package (17 ounces, 2 sheets) puff pastry
- water
- garlic and herb spreadable cheese
- 1 package (2 1/2 ounces) real bacon pieces
- mashed potatoes, for serving
- To make mushroom sauce: In blender, blend mushrooms and chicken broth; set aside.
- In skillet over medium heat, melt butter and mix in flour. Slowly add mushroom broth while stirring. It should start to thicken; if it doesn’t, add 1 tablespoon flour and stir well.
- Add garlic powder and salt and pepper, to taste. Mix in heavy cream while continuing to stir. Remove from heat and set aside.
- Heat oven to 400 F.
- Cube steaks and place in bowl then cover and mix well with 1 cup mushroom sauce.
- Cut each puff pastry into six squares for 12 total. Use water to moisten each corner of squares and bring them together, forming small box shape. Place 1 heaping tablespoon meat mixture into each pastry square.
- Place squares on parchment paper-covered cookie sheets and bake 15 minutes.
- Spoon spreadable cheese over hot squares and top with bacon pieces.
- Serve with mashed potatoes and use leftover mushroom sauce as gravy.

SOURCE:
Culinary.net
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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recipes
A Simple, Savory Taco Solution
Savory Street Tacos, made using a slow cooker, simplify taco night by featuring a chuck roast seasoned with taco seasoning and served with tortillas, cheese, salsa, guacamole, and queso for a delicious family meal.

A Simple, Savory Taco Solution
(Family Features)Skip the hot skillet and let your slow cooker do the work for your next taco night. These Savory Street Tacos provide all the delicious flavor you crave without the hassle. Discover more ways to simplify family dinners at Culinary.net.
Watch video to see how to make this recipe!

Savory Street Tacos
Recipe courtesy of “Cookin’ Savvy ”
Servings: 4-6
- 1 chuck roast (2-3 pounds)
- 1 package taco seasoning
- 1 can (10 ounces) beef consomme
- 16-20 street taco tortillas
- 1 package (8 ounces) shredded cheese
- 1/4 cup avocado oil
- salsa, for serving
- guacamole, for serving
- queso, for serving
- Cover chuck roast with taco seasoning then place in slow cooker. Pour beef consommé over roast and cook on low 6 hours to braise.
- Heat oven to 425 F.
- Use fork to shred roast.
- Brush outside of tortillas with avocado oil and fill with meat and shredded cheese. Place in casserole dish and bake 10-15 minutes until tacos reach desired crispiness.
- Place on tray and serve with salsa, guacamole and queso.
Tip: Recipe can be doubled for large crowds.

SOURCE:
Culinary.net
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Food and Beverage
Bring the Family Together with Baked Breakfast Pizzas

Bring the Family Together with Baked Breakfast Pizzas
(Family Features) If you feel like it’s a struggle to get the entire family together for a meal, it might be time to put fun back on the menu. A little creativity and a few favorite ingredients are all it takes to bring back family mealtime and spend precious moments at the table.
These Individual Sweetpotato Breakfast Pizzas are a perfect way to start a weekend morning, offering a delicious invitation to loved ones to join you in the kitchen. Equal parts sweet, savory and nutritious, you can enjoy seeing smiles on their faces while feeling good about what you’re serving them.
Providing just the right touch of sweetness are North Carolina Sweetpotatoes, one of the most versatile vegetables in the produce department. They’re easy to add to a variety of recipes – even breakfast pizza – to enhance flavor and nutrition. Try them on the stove, baked, microwaved, grilled, slow-cooked or air-fried for quick and easy options that are a breeze in the kitchen.
Spelled as one word to avoid confusion with the white potato (a distinctly different species), sweetpotatoes are rich in vitamins, minerals, antioxidants and fiber, all of which are good for overall health and may help prevent disease. In fact, they’re even considered a “diabetes superfood” by the American Diabetes Association. As a natural sweetener, they give recipes that sweet flavor you crave without the added sugar.
Whether they become your favorite oft-used ingredient or you stock up on the abundant veggie, sweetpotatoes also boast a long shelf-life – up to 4 weeks if stored properly in a cool, dry, well-ventilated area away from heat sources – meaning you can buy in bulk without worrying about waste.
Find more ways to cook with sweetpotatoes by visiting ncsweetpotatoes.com.
Watch video to see how to make this recipe!

Individual Sweetpotato Breakfast Pizzas
Recipe courtesy of the North Carolina Sweetpotato Commission
Servings: 4
- 4 medium North Carolina sweetpotatoes (about 2 pounds), divided
- 1 tablespoon, plus 1 teaspoon, olive oil, divided
- 1/4 teaspoon garlic powder
- 1/4 teaspoon onion powder
- 1/4 teaspoon paprika
- 1/8 teaspoon cayenne pepper
- kosher salt, to taste
- freshly ground black pepper, to taste
- all-purpose flour, for rolling out dough
- 1 pound whole-wheat pizza dough at room temperature, divided into four equal portions (4 ounces each)
- 1 cup freshly shredded Gouda cheese
- 4 large eggs
- 1/4 cup diced chives
- Preheat oven to 400 F. Place 1 pound sweetpotatoes directly on rack and bake until soft, about 1 hour. Remove from oven and let cool 5-10 minutes. Peel and puree flesh until smooth; reserve 1 cup.
- Increase oven heat to 450 F. Peel remaining sweetpotatoes and dice into 1/2-inch pieces. Toss 2 cups diced sweetpotatoes with 1 tablespoon olive oil, garlic powder, onion powder, paprika, cayenne and salt and pepper, to taste; place in even layer on baking sheet. Roast until softened but not crisp, 15-20 minutes, stirring halfway. Remove from oven.
- Lightly flour clean, flat work surface. Roll each ball of dough out to about 1/4-inch thickness (about 7 inches diameter).
- With remaining oil, lightly coat rimless baking sheet. Transfer rolled out dough to baking sheet.
- Spread pureed sweetpotato over surface of each dough round, about 1/4 cup each, leaving about 1/2-inch border. Top each with 1/4 cup shredded Gouda. Add 1/2 cup roasted sweetpotato cubes, leaving open space in center of pizzas.
- Carefully crack one egg into center of each pizza; bake 15 minutes until crusts are golden brown on bottom, cheese is melted and egg whites are fully set. Carefully remove pizzas from oven.
- Season with salt and pepper, to taste. Top each pizza with 1 tablespoon diced chives.
SOURCE:
North Carolina Sweetpotato Commission
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