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Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression

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Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles

CHICAGO /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.

Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.

At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.

  • “Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.”
  • “Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”

The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.

“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”

Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.

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About The Gatorade Portfolio

The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter)InstagramFacebook, and LinkedIn @PepsiCo.

SOURCE The Gatorade Companymt

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

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A Savory Way to Start Holiday Celebrations

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Holiday

(Culinary.net) It’s the holiday season and your family can feel the cheer as loved ones fill their appetizer plates and excitement fills the air as gifts are being placed beneath the tree.

Someone asks, munching away near the table, “Wow, how did you make this?” In your mind, you think, “It was too easy.”

These Savory Cheese Balls are not only simple to make but perfect for any holiday get-together or celebration. They’re fun to create and even more enjoyable to dive in to once finished. Texture and color are the name of the game with this recipe. The result is a beautiful array of red, gold and green, all on one plate.

Start by rolling cream cheese into balls and mixing up three bowls with powerful flavors to create the three different colors. The “green” bowl gets parsley, thyme, rosemary and, of course, some garlic, just for an extra kick of seasoning. The “gold” ball calls for caraway seeds, poppy seeds and garlic. Finally, the “red” ball includes cranberries and pecans.

Simply roll each cream cheese ball around gently until it’s coated. It doesn’t get any simpler than that. Display the array of cheese balls on a festive plate for something equally cheery and heavenly. Serve the plate with crackers, fruit or vegetables for complementary dipping options.

Find more recipes and holiday fun this season at Culinary.net.

Watch video to see how to make this recipe!

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Savory Cheese Balls

Servings: 6-12

  • 2          packages (8 ounces each) cream cheese
  • 2          tablespoons caraway seeds
  • 1          teaspoon poppy seeds
  • 2          cloves garlic, minced, divided
  • 1/4       cup parsley, chopped
  • 2          teaspoons thyme leaves, chopped
  • 1          teaspoon rosemary, chopped
  • 1/4       cup dried cranberries, chopped
  • 2          tablespoons pecans, chopped
  • crackers (optional)
  • fruit (optional)
  • vegetables (optional)
  1. Cut each cream cheese block into three squares. Roll each square into ball.
  2. In small bowl, combine caraway seeds, poppy seeds and half the garlic.
  3. In second small bowl, combine parsley, thyme, rosemary and remaining garlic.
  4. In third small bowl, combine cranberries and pecans.
  5. Roll two cheese balls in seed mixture, two in herb mixture and two in cranberry mixture.
  6. Cut each ball in half and serve with crackers, fruit or vegetables, if desired.

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SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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Food and Beverage

Harvest Sides for Your Holiday Feast

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17285 sides detail intro image

Hearty, filling, festive recipes to complement your main course

(Family Features) Don’t let turkey and ham have all the fun this holiday season. After all, you know your guests are likely to have plates piled high with all their favorite festive side dishes.

These hearty solutions are inspired by harvest season, offering comforting taste and mouthwatering flavors to make your holiday meal truly memorable. There’s nothing wrong with the classics – mashed potatoes, green bean casserole and the like – but these recipes from “Cookin’ Savvy” can give your gathering a special seasonal spin.

Discover more holiday recipes by visiting Culinary.net.

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Roasted Sweet Potatoes with Marshmallow Sauce

Recipe courtesy of “Cookin’ Savvy
Servings: 6-8

  • 1/4 cup avocado oil
  • 1/2 stick butter, melted
  • 1 tablespoon garlic powder
  • 1 tablespoon onion powder
  • salt, to taste
  • pepper, to taste
  • 3 pounds sweet potatoes, sliced in circles

Marshmallow Sauce:

  • 1 tablespoon butter
  • 2 cups mini marshmallows, plus additional for garnish, divided
  • 1/2 cup heavy whipping cream
  1. Heat oven to 400 F.
  2. In bowl, mix oil, melted butter, garlic powder and onion powder. Add salt and pepper, to taste. Add sweet potatoes and coat well. In baking dish, line sweet potatoes around pan in circle. Drizzle with leftover oil mixture. Bake 40 minutes.
  3. To make marshmallow sauce: In skillet, melt butter and 2 cups mini marshmallows. Remove from heat and whisk in cream. Place in bowl and add additional mini marshmallows for garnish.
  4. Place sweet potatoes on serving platter in same lined up fashion as they were in baking dish. Serve with marshmallow sauce.

Note: Recipe can be doubled for large crowds.

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Sprouts and Squash Roast

Recipe courtesy of “Cookin’ Savvy
Servings: 6-8

  • 1/4 cup avocado oil
  • 1/2 stick butter, melted
  • 1/2 cup grated Parmesan cheese
  • 1 tablespoon onion powder
  • 1 tablespoon garlic powder
  • 1 tablespoon thyme
  • salt, to taste
  • pepper, to taste
  • 1 package (12 ounces) frozen Brussels sprouts
  • 1 package (10 ounces) frozen butternut squash
  • 1 package (2 1/2 ounces) real bacon pieces
  • 1 cup pecans
  • 1/2 cup pumpkin seeds
  • 1/2 cup cranberries
  1. Heat oven to 400 F.
  2. In bowl, mix oil, melted butter, Parmesan cheese, onion powder, garlic powder and thyme. Add salt and pepper, to taste.
  3. Cut Brussels sprouts in half, if desired. Add brussels sprouts and butternut squash to oil mixture and coat well. Place on lined cookie sheet and bake 20 minutes.
  4. In large bowl, mix bacon pieces, pecans, pumpkin seeds, cranberries and roasted sprouts and squash. Mix well and place in serving bowl.

Note: Recipe can be doubled for large crowds.

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Herbed Wild Rice and Apples

Recipe courtesy of “Cookin’ Savvy
Servings: 6-8

  • 4 tablespoons butter
  • 1 tablespoon minced onion
  • 1 apple, chopped
  • 2 packages (8 ounces each) long-grain wild rice
  • 2/3 cup apple juice
  • 1 package (2 1/2 ounces) real bacon pieces
  • 1 tablespoon rosemary
  • salt, to taste
  • pepper, to taste
  • 2/3 cup pecans
  • 2/3 cup cranberries
  • garlic and herb cheese spread, for garnish (optional)
  1. In skillet over medium heat, saute butter, onion and apple pieces. When apples soften, add rice, apple juice, bacon pieces and rosemary. Season with salt and pepper, to taste. Cook about 10 minutes.
  2. In large bowl, mix pecans, cranberries and rice mixture. Place in serving dish and crumble herbed cheese on top, if desired.

Note: Recipe can be doubled for large crowds.

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SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Food and Beverage

Add Fresh Grape Flavor to Holiday Festivities

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holiday

Add Fresh Grape Flavor to Holiday Festivities

(Family Features) As holiday guests arrive full of cheer in anticipation of a mouthwatering meal, you can start the celebration with a light yet flavorful salad that looks as delicious as it tastes. Start with a signature ingredient like grapes, which can elevate festive dishes from appetizers and cocktails to sides, main courses and desserts.

This Lemony Grapes and Greens Salad offers an easy, impressive dish featuring Grapes from California with their crisp, juicy burst of flavor to complement a homemade lemon vinaigrette adorning mixed greens, slivered onions, diced avocado and pistachios. Available into January, fresh California grapes are a perfect solution for the holiday season.

Don’t forget: You can also elevate the aesthetic appeal of your gathering by using fresh California grapes as decor by draping them along the dining room table, using them to fill vases and complement floral arrangements or freezing them to use as homemade ice cubes in cocktails.

Visit grapesfromcalifornia.com to find more holiday recipe and decor ideas.

Watch video to see how to make this recipe!

16783 VID Lemony Grapes and Greens Salad detail Image embed

Lemony Grapes and Greens Salad
Prep time: 25 minutes
Servings: 6

Lemon Vinaigrette:

  • 1/4       cup extra-virgin olive oil
  • 3          tablespoons lemon juice
  • 1          tablespoon honey
  • 1          garlic clove, minced
  • 2          teaspoons spicy brown or stone-ground mustard
  • 1/8       teaspoon sea salt
  • 1/8       teaspoon pepper

Salad:

  • 10        cups mixed torn greens (endive, watercress, frisee or butter lettuce)
  • 1 1/2    cups halved Grapes from California
  • 1/2       cup slivered red onion
  • 1          large firm but ripe avocado, peeled, pitted and diced
  • 1/3       cup roasted, salted pistachio kernels
  1. To make lemon vinaigrette: In small bowl, whisk olive oil, lemon juice, honey, garlic, mustard, salt and pepper. 
  2. To make salad: In large bowl, mix greens, grapes and onion. Drizzle with dressing and toss well to coat. Add avocado. Sprinkle with pistachios. Toss lightly.

Nutritional information per serving: 230 calories; 4 g protein; 19 g carbohydrates; 17 g fat (67% calories from fat); 2.5 g saturated fat (10% calories from saturated fat); 0 mg cholesterol; 130 mg sodium; 5 g fiber.

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SOURCE:
California Table Grape Commission

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

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