Entertainment
Girls Who Code Launches Digital Experience to Change the Future of Women in Gaming
In this culture-shifting campaign, “Girls Who Code Girls” invites users to code the characters they want to see in games
Last Updated on July 30, 2024 by Daily News Staff
In this culture-shifting campaign, “Girls Who Code Girls” invites users to code the characters they want to see in games
The experience, in partnership with Mojo Supermarket, celebrates Computer Science Education Week.
Visit www.girlswhocodegirls.com
NEW YORK /PRNewswire/ — Today, Girls Who Code, a nonprofit working to close the gender gap in tech, launched Girls Who Code Girls, a desktop and mobile gaming experience empowering girls to create personalized video game characters with code. Right now, 77% of video game developers are men and only 20% of all characters are women. The platform aims to disrupt this imbalance and challenge a gaming culture marked by misogyny by inspiring users of all backgrounds to envision a gaming experience that’s more reflective of themselves and their communities.
Girls Who Code Girls is a gaming experience empowering girls to create personalized video game characters with code.Tweet
Girls Who Code Girls was designed to celebrate the diversity of the Girls Who Code community while teaching computer science fundamentals. The experience provides infinite code-able combinations, from hair texture to skin specificity to body size, and coders will be able to code their avatars with unique and underrepresented attributes. The learnings from the experience will be collected and shared with the intention of impacting the future of female characters in games. The library of characters will also be licensable and offered to gaming companies to inform their game development.
“Though almost half of all gamers are women, we don’t see them represented in game development. As a result, what we do see is a gaming experience catered to the white, male gaze that alienates some of its most passionate and diverse fans,” said Tarika Barrett, CEO of Girls Who Code. “That’s why we created Girls Who Code Girls. By turning users into creators, we’re empowering our community to use coding to upend the status quo and imagine a future where they can harness their passion and creativity into a career in tech. We want our students to know that they deserve to take up space in gaming and game development, and can create characters that reflect the best parts of who they are.”
Mojo Supermarket – the creative company behind previous Girls Who Code campaigns including the Cannes Lions Award and Clio Award-winning Doja Code – partnered with an interactive production studio, Make Me Pulse, to make Girls Who Code Girls a reality.
“With Girls Who Code Girls, we set out to accomplish two goals. First, provide girls and young women with a fun, creative entry point to trying out code. And second, to draw attention to the fact that if more women coded video game characters they would look more like real women. Our ambition is that with every line of code you type you can influence the future of women in gaming.,” said Kate Carter, Group Creative Director, Mojo Supermarket. “We saw how much girls enjoyed DojaCode as an interactive experience, so we wanted to give them another fun one, while showing the world, and gaming companies, why it’s so important that we invest in getting more young women into the tech and gaming fields.”
HOW DOES GIRLS WHO CODE GIRLS WORK?
- Gamers visit GirlsWhoCodeGirls.com, where they can code and customize their own gaming characters.
- Users are introduced to four coding languages featured on the site.
- As the experience continues, users are guided through the process with clear instructions on what to input and how — making it easy and seamless for a beginner.
- Users watch as their characters change in real-time based on the coding alterations they have written.
- As the experience wraps, fans leave Girls Who Code Girls and share the characters they have coded and created.
“As a woman in STEM, I am so excited and humbled to be partnering with Girls who Code on this campaign,” said Ainul Md Razib, a software developer & tech influencer based in Singapore (@ainlovescode). “Our global community still has much work to do in boosting women and non-binary people in gaming. That’s why I believe Girls Who Code Girls is and will be a crucial piece to expanding the diversity of people in gaming for the long term!”
Girls Who Code Girls was created with generous support from Lyda Hill Philanthropies.
“We are proud to see another innovative way more perspectives are being incorporated into gaming that young people consume in the Girls Who Code Girls experience,” Nicole Small, CEO and President of Lyda Hill Philanthropies said. “Closing the gender gap in technology spaces like video game design means a more inclusive and inspiring world for the next generation of young women.”
To enter the gaming experience, go to www.girlswhocodegirls.com.
About Girls Who Code
Girls Who Code is an international nonprofit organization working to close the gender gap in technology, and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has reached 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged.
Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 Billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company’s Most Innovative Companies list, and in 2022 was named one of NonProfit Times’ Best Nonprofits to Work For.
Follow the organization on social media @GirlsWhoCode.
About MojoSupermarket
Mojo Supermarket creates ideas that rewire how people think. We’re a creative company responsible for Girls Who Code’s DojaCode, Truth Initiative’s Depression Stick, Match’s Adults Date Better, and more. And while we love our brand clients, we also create our own passion projects including Give Her a Break and The Slavery Cup. We’ve been named Ad Age’s Small Agency of the Year 2022, Ad Age’s Best Places to Work 2022, and a finalist for Adweek’s Breakthrough Agency of the Year 2022.
SOURCE Girls Who Code
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Jay Mohr’s long-running podcast is expanding to FAST television through an exclusive LG Channels launch in the U.S. and Canada.
Cineverse has announced the launch of Mohr Stories, a new free ad-supported streaming television channel built around comedian Jay Mohr’s long-running podcast. Unveiled during LG Electronics and LG Ad Solutions’ 2026 IAB NewFronts presentation, the channel will be available exclusively through LG Channels on LG TVs in the United States and Canada.
The new channel will feature weekly episodes alongside more than 100 hours of library content, giving the show a larger footprint in the growing FAST market. Hosted by Mohr, the series includes conversations with guests from comedy, film, sports, music, and television, including Ron Funches, Jay Leno, Joe Mantegna, Patton Oswalt, Kevin Pollak, Andy Richter, George Wallace, Flavor Flav, Michael Eric Dyson, Seth Rollins, Gene Simmons, Billy Gibbons, Byron Scott, and Jeanie Buss.
The launch is notable not only because of the talent involved, but because it reflects a broader shift in how podcast brands are being distributed. What once lived primarily as an audio product is now being packaged as a 24/7 streaming destination, built for connected TV audiences and ad-supported discovery.
Cineverse said Mohr Stories will continue to be available as a podcast through the WITZ Podcast Network, a partnership between Cineverse and The Stand Group. The company also pointed to strong audience momentum after the show expanded into video, saying consumption hours on Spotify rose 50% month over month and downloads increased 34% quarter over quarter.
That growth aligns with wider audience behavior. In the U.S., more than 150 million people listen to podcasts every month, and an increasing share of those consumers are also watching podcast content on video platforms. As those habits continue to evolve, media companies are looking for ways to extend proven shows beyond their original format.
For LG Channels, the addition of Mohr Stories strengthens a FAST lineup built around free, accessible programming across a wide range of genres. For Cineverse, it underscores a strategy centered on expanding the reach and value of entertainment properties across multiple platforms.
The result is more than a new celebrity-led channel. It is another example of how streaming, podcasting, and digital video are converging into a more flexible content ecosystem—one where recognizable brands can move fluidly from audio feeds to connected television.
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Cineverse Partners With VA Media to Expand YouTube Monetization Strategy
Cineverse has announced a strategic partnership with VA Media to accelerate growth and digital monetization across its expanding portfolio of fandom-focused YouTube channels.
The agreement will bring a YouTube-first strategy to Cineverse’s channel network, including longform and shortform content planning, channel optimization, financial modeling, and broader monetization support. The partnership will begin with Dog Whisperer with Cesar Millan, which Cineverse identified as its top revenue-generating YouTube channel.
Cineverse said its owned or operated YouTube channels currently account for more than 10 million subscribers and over 200 million video views. The company’s digital portfolio spans genres including horror, anime, romance, indie film, Asian cinema, and other fandom-driven categories.
VA Media, which specializes in YouTube strategy and social video monetization, will work with Cineverse to improve discoverability, strengthen channel performance, and unlock new revenue opportunities across YouTube and adjacent platforms.
The partnership reflects the growing role of YouTube as a core distribution and monetization channel for premium entertainment content.
For more information, visit Cineverse.
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STM Daily News’ Entertainment section delivers the latest on movies, television, music, pop culture, events, and industry buzz. From breaking news and trending stories to feature coverage and community-centered entertainment reporting, it keeps readers connected to what’s happening on screen, on stage, and beyond.
McDonald’s is blending fast food, fandom and Korean-inspired flavors in a new collaboration with Netflix tied to the hit film KPop Demon Hunters. Beginning March 31, the chain will roll out two limited-time adult meals inspired by the movie’s rival groups, HUNTR/X and the Saja Boys, along with collectible photocards and app-based fan experiences. The promotion will be available at participating McDonald’s restaurants nationwide.
McDonald’s KPop Demon Hunters meals
The campaign introduces two themed meals built around the film’s central rivalry. The Saja Boys Breakfast Meal includes a Spicy Saja McMuffin, hash browns and a small soft drink, while the HUNTR/X Meal features a 10-piece Chicken McNuggets, medium soft drink, Ramyeon McShaker Fries, Hunter Sauce and Demon Sauce. McDonald’s said the menu was inspired in part by flavors from its South Korea restaurants, aiming to connect fans to the movie through food as well as pop culture.
The promotion also includes collectible card packs with each meal. Customers will receive a photocard featuring either HUNTR/X or the Saja Boys, plus a Derpy access card that can be scanned and entered in the McDonald’s app by April 26 to unlock early access to exclusive content and a special reveal tied to the “Battle for the Fans.” A new Derpy McFlurry, made with vanilla soft serve, berry popping pearls and wild berry sauce, will also be sold separately during the promotion.
McDonald’s and Netflix both described the collaboration as a way to bring fans deeper into the world of KPop Demon Hunters through menu items and interactive experiences. For STM Daily News readers in the food and drink section, the release highlights how major brands are increasingly turning entertainment partnerships into immersive dining promotions that combine limited-time flavors, collectible merchandise and digital engagement.
