Automotive
š Slate Automotiveās āAffordableā Electric Truck: Promise, Progress, and Price Shifts

Slate Automotive captured national attention earlier this year when it unveiled what many called the most anticipated ābudgetā electric pickup truck in America. Promising a minimalist design, domestic manufacturing, and a base price under $20,000 (after incentives), the Slate Truck was positioned as the EV industryās boldest answer to the affordability problem.
But since its April 2025 debut, several developments have reshaped that story ā including pricing adjustments, production plans, and questions about whether āaffordableā will still apply once federal incentives fade.
āļø From Concept to Production
In April, Slate Auto revealed its small two-door electric pickup ā a compact, customizable EV designed for simplicity over luxury. The companyās philosophy is centered around what it calls the āBlank Slateā concept: a base model stripped of unnecessary features but built for expansion.
- Base range:Ā ~150 miles, with an optional battery upgrade to ~240 miles
- Length:Ā ~175 inches (roughly the size of a compact SUV)
- Body style:Ā 2-door truck, with a conversion kit planned for a 5-seat SUV variant
- Manufacturing site:Ā Warsaw, Indiana ā a repurposed 1.4-million-square-foot former printing plant
- Production start:Ā Targeting late 2026
- Estimated deliveries:Ā Early 2027
For more on early EV innovation and transport development, check out our recent stories on Boom Supersonicās Overture and The Evolution of Public Transportation in Los Angeles.
š² Price Bump and Policy Changes
When Slateās founders ā backed by investors including Jeff Bezos and Mark Walter (Guggenheim Partners) ā launched the concept, they confidently pitched a price āunder $20,000 after incentives.ā
However, recent developments have changed that equation. The loss of a key federal EV tax credit under recent legislation means the base price now sits closer to $27,000 before incentives. Even with state-level rebates, the total cost will likely land in the mid-$20K range for most buyers.
Thatās still lower than most EVs on the market, but Slateās base model is extremely minimal: manual windows, no touchscreen infotainment, and unpainted exterior panels in the entry trim. The company argues that the simplicity keeps prices low and durability high ā echoing the utilitarian design of early pickups.
āWe donāt believe an affordable EV should start at $60,000,ā a Slate spokesperson said during the reveal. āOur truck is for people who want a reliable tool, not a gadget.ā
š§© Reservations and Early Demand
According to TechCrunch, Slate logged over 100,000 $50 refundable reservations within two weeks of launch ā an impressive early show of interest.
That figure, however, does not guarantee actual orders. As seen with other EV startups, reservation enthusiasm doesnāt always translate into deliveries. Still, with $700 million in investor funding and a clear U.S. manufacturing plan, Slateās prospects appear stronger than many early EV challengers.
š Building in America
The companyās decision to set up shop in Indiana is strategic. It provides central U.S. access to suppliers and a lower-cost workforce compared to coastal hubs. The plant conversion is underway, and Slate aims to ramp up to 150,000 units annually by 2027, according to industry reporting.
If successful, the Slate Truck could become the first mass-produced electric pickup under $30K built entirely in the U.S.
š¦ What It Means for Affordable EVs
Slateās progress comes at a pivotal moment for electric mobility. As other manufacturers focus on high-margin luxury vehicles, the affordable-EV space has thinned out. Slateās entry signals a renewed interest in accessible electrification ā but also highlights the fragile balance between price, policy, and practicality.
If production holds, the Slate Truck could mark the beginning of a new chapter for everyday EV ownership ā proof that electric doesnāt have to mean expensive.
š Further Reading and Related Links
From STM Daily News:
- Boom Supersonic and the Future of Flight
- The Evolution of Los Angeles Public Transportation
- The Long Track Back Podcast: Americaās Transportation Comeback
Outside Sources for Further Information:
- TechCrunch: Bezos-backed Slate Auto Debuts āAnalogā EV Pickup
- Car and Driver: 2027 Slate Truck Revealed
- Hagerty: Slate to Build Affordable EV Truck in Indiana
- Business Insider: Slate Auto Drops āUnder $20Kā Tag After Policy Change
- Newsweek: Slate Auto Confirms Funding and Bezos Involvement
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Consumer Corner
Tackling Auto Insurance Myths: Misconceptions Drivers Should Know Before Making Coverage Decisions
Misinformation about auto insurance can lead to poor decisions. Mercury Insurance highlights common myths, such as negotiable premiums and misconceptions about coverage. Understanding realities helps consumers make informed choices, enhancing their confidence in selecting the right insurance policy.

(Family Features) Misinformation about auto insurance continues to circulate, leading many drivers to make decisions based on outdated or inaccurate assumptions.
āEven savvy drivers can be misled by insurance myths,ā said Justin Yoshizawa, director of product management at Mercury Insurance. āUnderstanding what coverage actually does ā and doesnāt ā do can help people avoid unpleasant surprises after an accident.ā
To help consumers stay informed, Mercury Insurance is sharing this lineup of auto insurance misconceptions that can affect coverage, cost and peace of mind ā and the facts that stand in their place.
Myth No. 1: You Can Negotiate Your Auto Insurance Premium
Fact: Insurance rates arenāt like haggling for a car price. Theyāre calculated using approved rating formulas and risk models regulated by state insurance departments, so you canāt negotiate a lower rate directly with your carrier. What you can do is shop for discounts, adjust coverage levels or improve your risk profile to influence your premium.
Myth No. 2: You Donāt Need Medical Payments Coverage ifYou Have Health Insurance
Fact: Even if you carry health insurance, your auto policyās medical payments or personal injury protection can still be valuable. These coverages may pay medical costs regardless of fault and can help cover expenses not covered by health insurance, including deductibles, co-pays, ambulance bills, lost wages and more, depending on state regulations.
Myth No. 3: Full Coverage Means Youāre Covered for Everything
Fact: āFull coverageā is a common shorthand used to describe a policy that includes liability, comprehensive and collision coverage. Even with all three, coverage is still subject to limits, deductibles and exclusions, which means certain situations and expenses may not be covered unless additional protections are added.
Myth No. 4: All Insurance Companies are Basically the Same
Fact: Each insurer has different underwriting guidelines, risk models, discount structures, service levels and claims handling practices. Shopping only on price without comparing coverages and service reputation can lead to surprises when you need to file a claim.
Myth No. 5: A Not-At-Fault Accident Wonāt Affect Your Rates
Fact: Even if you werenāt at fault, filing a claim can still influence your insurance score and possibly affect future pricing depending on your state and your carrierās specific rating rules. Discuss the scenario with your agent before deciding whether or not to file.
Myth No. 6: New Cars are Always More Expensive to Insure
Fact: A new car often costs more to insure than an older one, but this isnāt automatic. A new vehicle with high-end safety features or strong crash-worthiness and theft-deterrent systems may be less expensive to insure than a different used model with poor safety ratings or costly repair costs.
Myth No. 7: Insurance Automatically Pays for a Rental After an Accident
Fact: Rental car reimbursement is an optional add-on. Unless you specifically select rental reimbursement coverage, your auto policy wonāt pay for a temporary vehicle while yours is being repaired.
Myth No. 8: If Your Car is Totaled, Insurance Pays Off Your Loan or Lease
Fact: Car insurance settlement is based on the vehicleās actual cash value at the time of loss, not what you originally paid ā meaning depreciation can leave you owing money on your loan or lease even after a total loss. Gap insurance is a separate optional coverage that can help cover the difference.
āDispelling myths is about more than just good information ā itās about building insurance confidence,ā Yoshizawa said. āWe want drivers to make choices based on reality, not rumor.ā
To learn more and ensure coverage aligns with how and where you drive, visit MercuryInsurance.com.
Photos courtesy of Shutterstock
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Consumer Corner
The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience
Full Car-Buying Experience: The article discusses the “luxury letdown” in car buying, where consumers desire more than flashy features; they seek comfort, quality, and an enjoyable driving experience. While many prioritize special features, true satisfaction comes from thoughtful design and connection with the vehicle. Additionally, safety and value without excessive costs are crucial for buyers.

The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience
(Family Features) In a world where everyone is juggling busy schedules and endless choices, itās only natural to want more from your vehicle. Not just more features, but more comfort, more quality and more enjoyment every time you get behind the wheel.
According to recent survey data from Mazda, 74% of car buyers said special features are āveryā or āextremely important,ā but 30% admitted they donāt have any features worth showing off to friends or family. This is the āluxury letdown;ā the excitement of new features fades, leaving you wanting something more meaningful from your car.
People are looking for more than just bells and whistles. They want a car that feels good to drive, that is thoughtfully designed and that brings more joy and satisfaction to everyday life. Itās not about having the most options or the flashiest tech. Itās about all that and quality, comfort and a sense of connection that lasts long after the new car smell fades.
Beyond the Surface
Forget what you think you know about luxury vehicle features. The most memorable cars are typically built with an incredible attention to detail ā a craftsmanship you can see and feel. Smart, thoughtful innovation makes driving better, not more complicated. From the shape of the seats to the way the materials feel under your fingertips, every detail is designed to enhance the experience. In fact, 80% of survey respondents said thoughtful design that makes the driving experience better is extremely or very important during the car-buying process. These subtle touches elevate the everyday and make a car feel truly special.
The Joy of Driving, Reimagined
Driving should be more than a means to get from point A to point B. The most rewarding vehicles are often those that make every journey feel intentional and enjoyable. Responsive handling, intuitive controls and a cabin designed for comfort can transform even the most routine commute into a moment of enjoyment. When a car is engineered to connect driver and road, it brings back the pleasure of driving many have forgotten. For some, this feeling gets lost beneath features and digital overload, but itās possible to rediscover harmony between driver and car ā making every trip feel intentional and rewarding.
Confidence Comes Standard
Safety is more than a feature ā itās a foundation. Advanced safety technologies and strong crash-test ratings provide peace of mind for drivers and their families. With an industry-leading number of Insurance Institute for Highway Safety Top Safety Pick+-awarded vehicles ā including the Mazda3 Sedan and Hatchback, CX-30, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90 and CX-90 PHEV ā Mazda is committed to keeping safety at the forefront. Features like active safety systems, robust body structures and intelligent alerts help keep everyone protected, allowing drivers to focus on the road ahead.
Value That Surprises
Many shoppers believe a premium experience comes with a premium price tag. However, value is found in vehicles that deliver quality, innovation and comfort without the luxury markup. The materials, craftsmanship and driving dynamics often surprise those who expect to pay more for such an experience. Itās not just about whatās included, but how it all comes together to create a sense of satisfaction and pride in ownership. The result is a driving experience that feels special, accessible and built to last.
A New Standard for Everyday Driving
In a world that constantly demands so much, there is a kind of more that stands out. Not just in features, but in the feeling, the craftsmanship and the sheer joy of driving. This is the more of Mazda ā a more that is intentional, meaningful and designed to enrich every journey.
When youāre ready for more from your next vehicle, visit Mazdausa.com.
SOURCE:
Mazda
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Automotive
2025 KIA TELLURIDE RANKS NUMBER ONE IN ITS SEGMENT IN J.D. POWER 2025 U.S. INITIAL QUALITY STUDY (IQS)
2025 Telluride
- 2025 Telluride named the Upper Midsize SUV segment winner in the J.D. Power 2025 IQS
- Award highlights Tellurideās strong performance in quality, and customer satisfaction
@stmblog Excited to introduce the KiaEV9! This all-electric SUV combines style, space, and sustainability. Ready for your next adventure! ā”š #ElectricVehicle
⬠original sound – STMDailyNews
CVT Transmissions Explained: Model Years to Avoid, Reliability Issues, and Maintenance TipsLink: https://stmdailynews.com/?p=39958
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