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🚘 Slate Automotive’s ā€œAffordableā€ Electric Truck: Promise, Progress, and Price Shifts

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Slate Automotive Truck
Image Credit: Slate Auto

Slate Automotive captured national attention earlier this year when it unveiled what many called the most anticipated ā€œbudgetā€ electric pickup truck in America. Promising a minimalist design, domestic manufacturing, and a base price under $20,000 (after incentives), the Slate Truck was positioned as the EV industry’s boldest answer to the affordability problem.

But since its April 2025 debut, several developments have reshaped that story — including pricing adjustments, production plans, and questions about whether ā€œaffordableā€ will still apply once federal incentives fade.


🚨 Slate Auto’s $20K Electric Truck Is No More — Here’s Why

āš™ļø From Concept to Production

In April, Slate Auto revealed its small two-door electric pickup — a compact, customizable EV designed for simplicity over luxury. The company’s philosophy is centered around what it calls the ā€œBlank Slateā€ concept: a base model stripped of unnecessary features but built for expansion.

  • Base range:Ā ~150 miles, with an optional battery upgrade to ~240 miles
  • Length:Ā ~175 inches (roughly the size of a compact SUV)
  • Body style:Ā 2-door truck, with a conversion kit planned for a 5-seat SUV variant
  • Manufacturing site:Ā Warsaw, Indiana — a repurposed 1.4-million-square-foot former printing plant
  • Production start:Ā Targeting late 2026
  • Estimated deliveries:Ā Early 2027

For more on early EV innovation and transport development, check out our recent stories on Boom Supersonic’s Overture and The Evolution of Public Transportation in Los Angeles.


šŸ’² Price Bump and Policy Changes

When Slate’s founders — backed by investors including Jeff Bezos and Mark Walter (Guggenheim Partners) ā€” launched the concept, they confidently pitched a price ā€œunder $20,000 after incentives.ā€

However, recent developments have changed that equation. The loss of a key federal EV tax credit under recent legislation means the base price now sits closer to $27,000 before incentives. Even with state-level rebates, the total cost will likely land in the mid-$20K range for most buyers.

That’s still lower than most EVs on the market, but Slate’s base model is extremely minimal: manual windows, no touchscreen infotainment, and unpainted exterior panels in the entry trim. The company argues that the simplicity keeps prices low and durability high — echoing the utilitarian design of early pickups.

ā€œWe don’t believe an affordable EV should start at $60,000,ā€ a Slate spokesperson said during the reveal. ā€œOur truck is for people who want a reliable tool, not a gadget.ā€


🧩 Reservations and Early Demand

According to TechCrunch, Slate logged over 100,000 $50 refundable reservations within two weeks of launch — an impressive early show of interest.

That figure, however, does not guarantee actual orders. As seen with other EV startups, reservation enthusiasm doesn’t always translate into deliveries. Still, with $700 million in investor funding and a clear U.S. manufacturing plan, Slate’s prospects appear stronger than many early EV challengers.


šŸ­ Building in America

The company’s decision to set up shop in Indiana is strategic. It provides central U.S. access to suppliers and a lower-cost workforce compared to coastal hubs. The plant conversion is underway, and Slate aims to ramp up to 150,000 units annually by 2027, according to industry reporting.

If successful, the Slate Truck could become the first mass-produced electric pickup under $30K built entirely in the U.S.


🚦 What It Means for Affordable EVs

Slate’s progress comes at a pivotal moment for electric mobility. As other manufacturers focus on high-margin luxury vehicles, the affordable-EV space has thinned out. Slate’s entry signals a renewed interest in accessible electrification — but also highlights the fragile balance between price, policy, and practicality.

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If production holds, the Slate Truck could mark the beginning of a new chapter for everyday EV ownership — proof that electric doesn’t have to mean expensive.


šŸ“Ž Further Reading and Related Links

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Outside Sources for Further Information:

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Consumer Corner

Tackling Auto Insurance Myths: Misconceptions Drivers Should Know Before Making Coverage Decisions

Misinformation about auto insurance can lead to poor decisions. Mercury Insurance highlights common myths, such as negotiable premiums and misconceptions about coverage. Understanding realities helps consumers make informed choices, enhancing their confidence in selecting the right insurance policy.

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(Family Features) Misinformation about auto insurance continues to circulate, leading many drivers to make decisions based on outdated or inaccurate assumptions.

ā€œEven savvy drivers can be misled by insurance myths,ā€ said Justin Yoshizawa, director of product management at Mercury Insurance. ā€œUnderstanding what coverage actually does – and doesn’t – do can help people avoid unpleasant surprises after an accident.ā€

To help consumers stay informed, Mercury Insurance is sharing this lineup of auto insurance misconceptions that can affect coverage, cost and peace of mind – and the facts that stand in their place.

Myth No. 1: You Can Negotiate Your Auto Insurance Premium

Fact: Insurance rates aren’t like haggling for a car price. They’re calculated using approved rating formulas and risk models regulated by state insurance departments, so you can’t negotiate a lower rate directly with your carrier. What you can do is shop for discounts, adjust coverage levels or improve your risk profile to influence your premium.

Myth No. 2: You Don’t Need Medical Payments Coverage ifYou Have Health Insurance

Fact: Even if you carry health insurance, your auto policy’s medical payments or personal injury protection can still be valuable. These coverages may pay medical costs regardless of fault and can help cover expenses not covered by health insurance, including deductibles, co-pays, ambulance bills, lost wages and more, depending on state regulations.

Myth No. 3: Full Coverage Means You’re Covered for Everything

Fact: ā€œFull coverageā€ is a common shorthand used to describe a policy that includes liability, comprehensive and collision coverage. Even with all three, coverage is still subject to limits, deductibles and exclusions, which means certain situations and expenses may not be covered unless additional protections are added.

Myth No. 4: All Insurance Companies are Basically the Same

Fact: Each insurer has different underwriting guidelines, risk models, discount structures, service levels and claims handling practices. Shopping only on price without comparing coverages and service reputation can lead to surprises when you need to file a claim.

Myth No. 5: A Not-At-Fault Accident Won’t Affect Your Rates

Fact: Even if you weren’t at fault, filing a claim can still influence your insurance score and possibly affect future pricing depending on your state and your carrier’s specific rating rules. Discuss the scenario with your agent before deciding whether or not to file.

Myth No. 6: New Cars are Always More Expensive to Insure

Fact: A new car often costs more to insure than an older one, but this isn’t automatic. A new vehicle with high-end safety features or strong crash-worthiness and theft-deterrent systems may be less expensive to insure than a different used model with poor safety ratings or costly repair costs.

Myth No. 7: Insurance Automatically Pays for a Rental After an Accident

Fact: Rental car reimbursement is an optional add-on. Unless you specifically select rental reimbursement coverage, your auto policy won’t pay for a temporary vehicle while yours is being repaired.

Myth No. 8: If Your Car is Totaled, Insurance Pays Off Your Loan or Lease

Fact: Car insurance settlement is based on the vehicle’s actual cash value at the time of loss, not what you originally paid – meaning depreciation can leave you owing money on your loan or lease even after a total loss. Gap insurance is a separate optional coverage that can help cover the difference.

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ā€œDispelling myths is about more than just good information – it’s about building insurance confidence,ā€ Yoshizawa said. ā€œWe want drivers to make choices based on reality, not rumor.ā€

To learn more and ensure coverage aligns with how and where you drive, visit MercuryInsurance.com.

Photos courtesy of Shutterstock

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SOURCE:

Mercury Insurance


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Consumer Corner

The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience

Full Car-Buying Experience: The article discusses the “luxury letdown” in car buying, where consumers desire more than flashy features; they seek comfort, quality, and an enjoyable driving experience. While many prioritize special features, true satisfaction comes from thoughtful design and connection with the vehicle. Additionally, safety and value without excessive costs are crucial for buyers.

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The Luxury Letdown: Why Features Alone Don't Deliver the Full Car-Buying Experience

The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience

(Family Features) In a world where everyone is juggling busy schedules and endless choices, it’s only natural to want more from your vehicle. Not just more features, but more comfort, more quality and more enjoyment every time you get behind the wheel.

According to recent survey data from Mazda, 74% of car buyers said special features are ā€œveryā€ or ā€œextremely important,ā€ but 30% admitted they don’t have any features worth showing off to friends or family. This is the ā€œluxury letdown;ā€ the excitement of new features fades, leaving you wanting something more meaningful from your car.

People are looking for more than just bells and whistles. They want a car that feels good to drive, that is thoughtfully designed and that brings more joy and satisfaction to everyday life. It’s not about having the most options or the flashiest tech. It’s about all that and quality, comfort and a sense of connection that lasts long after the new car smell fades.

Beyond the Surface
Forget what you think you know about luxury vehicle features. The most memorable cars are typically built with an incredible attention to detail – a craftsmanship you can see and feel. Smart, thoughtful innovation makes driving better, not more complicated. From the shape of the seats to the way the materials feel under your fingertips, every detail is designed to enhance the experience. In fact, 80% of survey respondents said thoughtful design that makes the driving experience better is extremely or very important during the car-buying process. These subtle touches elevate the everyday and make a car feel truly special.

17788 detail embed2The Joy of Driving, Reimagined
Driving should be more than a means to get from point A to point B. The most rewarding vehicles are often those that make every journey feel intentional and enjoyable. Responsive handling, intuitive controls and a cabin designed for comfort can transform even the most routine commute into a moment of enjoyment. When a car is engineered to connect driver and road, it brings back the pleasure of driving many have forgotten. For some, this feeling gets lost beneath features and digital overload, but it’s possible to rediscover harmony between driver and car – making every trip feel intentional and rewarding.

Confidence Comes Standard
Safety is more than a feature – it’s a foundation. Advanced safety technologies and strong crash-test ratings provide peace of mind for drivers and their families. With an industry-leading number of Insurance Institute for Highway Safety Top Safety Pick+-awarded vehicles – including the Mazda3 Sedan and Hatchback, CX-30, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90 and CX-90 PHEV – Mazda is committed to keeping safety at the forefront. Features like active safety systems, robust body structures and intelligent alerts help keep everyone protected, allowing drivers to focus on the road ahead.

Value That Surprises
Many shoppers believe a premium experience comes with a premium price tag. However, value is found in vehicles that deliver quality, innovation and comfort without the luxury markup. The materials, craftsmanship and driving dynamics often surprise those who expect to pay more for such an experience. It’s not just about what’s included, but how it all comes together to create a sense of satisfaction and pride in ownership. The result is a driving experience that feels special, accessible and built to last.

A New Standard for Everyday Driving
In a world that constantly demands so much, there is a kind of more that stands out. Not just in features, but in the feeling, the craftsmanship and the sheer joy of driving. This is the more of Mazda – a more that is intentional, meaningful and designed to enrich every journey.

When you’re ready for more from your next vehicle, visit Mazdausa.com.

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SOURCE:
Mazda


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Automotive

2025 KIA TELLURIDE RANKS NUMBER ONE IN ITS SEGMENT IN J.D. POWER 2025 U.S. INITIAL QUALITY STUDY (IQS)

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23369 2025 Telluride

2025 Telluride

Kia’s Award-Winning Three-Row SUV Earns Top Spot in Upper Midsize SUV Segment
  • 2025 Telluride named the Upper Midsize SUV segment winner in the J.D. Power 2025 IQS
  • Award highlights Telluride’s strong performance in quality, and customer satisfaction
IRVINE, Calif. – The 2025 Kia Telluride has earned the top spot in the J.D. Power 2025 U.S. Initial Quality Study (IQS) in the Upper Midsize SUV segment. Recognized for having the fewest quality issues over the first 90 days of ownership, the Telluride assembled at Kia’s West Point, GA plant is known for its spacious interior, advanced features, and bold design. The J.D. Power IQS award comes on the heels of sustained sales success for both the Telluride and the Kia model lineup, at-large. Year-over-year sales of Telluride have increased nearly 17 percent, while Kia vehicle sales are up more than 10 percent. ā€œOur world-class vehicles deliver the quality, reliability and technology that consumers are looking for,ā€ said Steven Center, COO & EVP, Kia America. ā€œThis J.D. Power IQS award demonstrates Kia’s dedication to engineering high-quality vehicles designed to fulfill the needs of the entire family.ā€ The annual report analyzed responses from 92,694 respondents with regards to 182 rank eligible vehicle models across 25 segments. Vehicles were evaluated on driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicle owners. Kia America – about us   Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World’s Most Sustainable Companies of 2024. Kia serves as the “Official Automotive Partner” of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*.Ā  For media information, including photography, visitĀ www.kiamedia.com.Ā To receive custom email notifications for press releases the moment they are published, subscribe atĀ www.kiamedia.com/us/en/newsalert * Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.
@stmblog

Excited to introduce the KiaEV9! This all-electric SUV combines style, space, and sustainability. Ready for your next adventure! āš”šŸŒ #ElectricVehicle

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