The Bridge
Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Last Updated on October 1, 2025 by Daily News Staff
Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Purpose Toys recently announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on their Instagram @MyNaturalistas.
PHILADELPHIA /PRNewswire/ — Purpose Toys, one of the largest Black-owned toy start-ups, announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on Instagram @MyNaturalistas.
CROWN Day is holiday that celebrates the first signing of the CROWN Act into legislation in California, on July 3, 2019. The CROWN Act is legislation aimed to outlaw Natural-Hair discrimination in schools and the workplace.
Naturalistas is a line of ultra-glam, contemporary Natural Hair Fashion Dolls, created to celebrate children with coily, curly and naturally textured hair. With the announcement of the Pixie Puff Collection, the Naturalistas brand continues to grow by bringing the first culture-driven fashion doll line that centers around and celebrates children with coily “4-textured” hair, one of the most common hair types found across the African American community. Working with Just Play and Kidfinity Inc. (a Just Play affiliate company), the line will be sold and distributed by Purpose Toys at Walmart beginning in September 2022.
“Whereas there is an over-representation of long straight hair and long loose curls across the Black doll category, the reality is that many African American children actually have gorgeous tightly coiled hair,” said Purpose Toys CEO, DeeDee Wright-Ward. “From the standpoint of authentically representing distinctively Black characteristics, most doll products marketed to Black children don’t often reflect their beautiful pixie coils, which can inadvertently send a message that hair that looks like theirs isn’t equally valued…no matter the intent of the manufacturer.”
“A Celebration of Short Hair and Chic Style,” Pixie Puff dolls (SRP $12.97) are the beautiful girl-next-door addition to glamour-driven core Naturalistas product. The Pixie Puff Collection features characters Peety and Penny – both of whom come with beautiful cropped (coily) “4C” textured hairstyles, varying custom skin tones, modern contemporary fashions, and character profiles that speak to their pride and commitment to their healthy, unique natural tresses.
Lisa Whitaker, Co-President of Kidfinity states, “We are honored to support DeeDee and Purpose Toys on a brand that is centered on delivering accurate representation through beautiful dolls that will uplift and celebrate children everywhere.”
With legislation, such as the CROWN Act in place to protect against Natural Hair discrimination in schools and in the workplace, Naturalistas and the Pixie Puff Collection hope to do their small part in supporting the self-esteem and confidence of children who may face contrasting messaging at a young age about their perfect coils.
DeeDee adds, “Our tagline across all Naturalistas brands is ‘Be Proud of Your Crown,’ and on National Crown Day and always, we will continue to support the healthy emotional development of children who wear their Natural Hair through our nuanced, culture-driven product. It goes without saying that Purpose Toys is grateful for the support of Just Play and Walmart in bringing celebratory, uplifting ‘dolls-of-culture’ to toy aisles.”
About Purpose Toys
“A Supportive Community of Black Founders”, Purpose Toys’ mission is to partner with and uplift burgeoning toy entrepreneurs, by providing the infrastructure and resources necessary to succeed. Additionally, their mission is to also provide authentic “Product with a Purpose,” that perfectly aligns with the modern Black experience which we hope to deliver with contemporary brands, Naturalistas and “Pixie Puff Collection.” Purpose Toys’ products will be available coming Fall 2022 across the U.S. For more information, please email Marketing@MyNaturalistas.com or visit MyNaturalistas.com and follow social channels @mynaturalistas via Instagram, TikTok, and YouTube.
About Just Play, LLC
Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to a top 10 toy company according to NPD for the past 5 years. To learn more about Just Play’s products, please visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or on Facebook (www.facebook.com/JustPlay).
About Kidfinity Inc
Kidfinity is a new company formed by industry veterans Lisa Whitaker, Darryl Wizenberg and Tolly Wizenberg. Kidfinity is closely aligned with Just Play and works together with its team to create new and innovative toys and consumer products outside of traditional toy lines.
SOURCE Purpose Toys
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Culver’s Thank You Farmers® Project Hits $8 Million Donation Milestone
Culver’s Thank You Farmers Project surpasses $8M in donations since 2013, including a record $1.5M raised in 2025 for agriculture’s future.
Young wheat plant field on golden sunset landscape background. Green grain crop in agriculture farm. Rye harvest cereal backdrop
Culver’s Thank You Farmers® Project Hits $8 Million Donation Milestone
Culver’s has always worn its Midwest roots proudly—right down to the farm-fresh ingredients behind its ButterBurgers and Fresh Frozen Custard. This week, the restaurant brand shared a milestone that reinforces that connection in a big way: Culver’s Thank You Farmers® Project has officially surpassed $8 million in total donations since launching in 2013. Even more impressive, 2025 marked a record year, with more than $1.5 million raised to support the future of agriculture through education, advocacy, and community-based partnerships.A 12-year commitment to the people behind the food
When Culver’s started the Thank You Farmers Project, the mission was simple: support farmers and strengthen agricultural education so the next generation can continue feeding communities for decades to come. Twelve years later, that mission has grown into a nationwide effort powered by local restaurants, community partners, and everyday guests. As Alison Demmer, Culver’s senior public relations manager, put it: behind every meal served is a network of hardworking farmers. The Thank You Farmers Project is Culver’s way of turning gratitude into action—by investing in the people and programs that keep agriculture strong.How guests and communities helped raise $1.5 million in 2025
The Thank You Farmers Project is fueled by participation—donations at the register, local fundraising, and limited-time initiatives that make it easy for guests to contribute while enjoying the Culver’s experience. Here are some of the standout efforts from 2025:- Green and Gold: Culver’s donated $1 for each rental and digital purchase of the movie Green and Gold, totaling $100,000 donated to three agricultural organizations.
- To Farmers with Love Contest: Guests nominated farmers and ranchers for recognition, with five winnersreceiving a $500 cash prize, a VIP Tim McGraw concert experience at the Field of Dreams, plus Culver’s gift cards and swag.
- Scoops of Thanks Day (11th annual): Guests donated more than $170,000, receiving a single scoop of Fresh Frozen Custard in exchange for a $1 donation supporting local FFA chapters and other agricultural education organizations.
- Concretes for a Cause: Culver’s raised more than $570,000 by donating $1 from each Concrete Mixer soldsystemwide over a five-day period—supporting local hunger relief initiatives.
- Culver’s FFA Ambassadors: Guests nominated standout FFA members to represent Culver’s as ambassadors. Ten ambassadors earned up to $2,500 for their local chapters to fund learning experiences through agriculture advocacy events in partnership with Culver’s.
Culver’s Thank You Farmers Project has officially passed $8 million in total donations since the program began in 2013.
Why this milestone matters beyond the number
An $8 million milestone is worth celebrating—but the bigger story is what it represents: a long-term investment in agricultural education and sustainability, backed by a brand with more than 1,000 family-owned and operated restaurants across 26 states. Programs like this help ensure:- Students have access to hands-on agricultural learning opportunities
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- Communities stay connected to the real people behind the food supply
- Future farmers and ranchers feel seen, supported, and valued
How to get involved
Culver’s is encouraging guests and community members to learn more, donate, or participate in upcoming initiatives tied to the Thank You Farmers Project. To explore the program and find ways to support it, visit: https://www.culvers.com/about-culvers/thank-you-farmers-projectFAQ: Culver’s Thank You Farmers Project
About Culver’s
For more than 40 years, Culver’s has served cooked-to-order meals made with farm-fresh ingredients and delivered with a signature commitment to friendly service. The brand’s menu is best known for the ButterBurger (made with fresh, never-frozen beef) and Fresh Frozen Custard, including its popular Flavor of the Day program. With more than 1,000 restaurants in 26 states, Culver’s continues to grow while staying rooted in small-town Midwestern values—and the Thank You Farmers Project is one of the clearest examples of that commitment in action.High Demand Marks “Veggies for Veterans” Event Amid SNAP DelaysLink: https://stmdailynews.com/high-demand-marks-veggies-for-veterans-event-amid-snap-delays/
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Stories of Change
The Holiday Spirit Matters But So Does What Happens After
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Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign
Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.
Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
A Classic Campaign Gets a Grouchy Remix
Why Oscar? Why Now?
Nostalgia Meets New Audiences
Limited-Edition Oscar Goodies and Where to Find Them
Where to Watch
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- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
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- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
Bringing the Campaign Home: Phoenix Community Clean-Up
- “Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
- “Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
- “Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”
About the Brands
- Glad Products Company
- Sesame Workshop
- PRNewswire
- Press release via Glad, Dec 2, 2025 (based on IRI data, last 52 weeks ending 10/26/2025)
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